Benny D is a man with the knowledge, experience and insight into what it takes to be successful in the music industry. The CEO and producer of London recording studio “Powerstudio” has worked with Amy Winehouse, Plan B, Paloma Faith, Robbie Williams, Eve and Depeche Mode to name a few.
Benny D is also the brainchild of the London Artist Development programme (L.A.D.) - www.londonartistdevelopment.co.uk.
1. Confidence, not arrogance - it is vital that you breath confidence in your performances. There’s nothing worse than watching someone uncomfortable no matter how good they are.
2. Uniqueness, not blandness - be unique and you will go far as long as your quirks match your talent. There are thousands and thousands of people that want to do what you want to do so make sure you stand out from the crowd.
3. Stage presence - goes hand-in-hand with part one. You need to own the stage and make sure that all eyes are on you. This doesn’t mean parading around but instead encapsulating the audience with whatever mood, emotion or feeling the song is representing.
4. Persistence - there aren’t too many acts that haven’t heard the words NO, NOT YET, MAYBE NEXT YEAR so don’t get too disheartened. Some of the biggest acts of all time have been told they are not good enough. Belief is key.
5. Development, craft your act - rarely can anyone say there’s no room for improvement in their act. Work hard, sweat, graft and don’t wait for tomorrow to improve today!
6. Social Media - with the way the Internet has changed the face of music it is crucial you have a good grasp of social media and a good website to represent you and acquire you new fans.
7. Content - ensure that the content on your social media and website is up-to-scratch. There’s only one chance to make a first impression so do not settle for anything less than your best work, your best images, logo etc..
8. Work with great producer/writers, with a track record - it goes without saying that to get results you really need to work with those music industry people that have proven results. All too often I hear of I’ve spent ‘x’ amount of thousands with this producer and ‘x’ amount with this person (all unheard of names). It riles me as the opportunities are there for you to be had. Check out my studio and you will see that top producers are not unreachable!
9. Finance - be ready to pay and invest in yourself, nothing is free , but invest wisely. As above you cannot expect to get anywhere with people that haven’t got a history of success in the industry. You are better to pay for quality and achieve goals than to dabble with sycophants who take your money and claim success. Do your research.
10. Luck - we all need a bit of luck and the music industry is the same. Of course it helps to have contacts and finance but luck really does have its part to play. If you are looking for a recording studio London is awash with great producers and locations and you are welcome to enquire on the Powerstudio website.