Josh Mitchell is one of the most sought-after indie publicists in the entertainment industry, due to his fresh and distinctive approach on film, fashion and music. He is the founder and CEO of Wickid Pissa Publicity, a full-service public relations, marketing, branding, and events firm based out of Los Angeles.
Recently, this Boston native wrapped production on two new feature films – “Wine Tasting” and “Coffee & Cabbage.”
As the 2017 Sundance Film Festival approaches, we took the opportunity to speak to him about his latest clients, projects, and initiatives for the new year.
1 – How did you get started as an indie filmmaker and what motivates you?
JM: My interest in film grew when I was eight years-old. My parents split and I would visit my father on the weekend and he would take me to the movies. I distinctly remember seeing a double-header of The Sword in the Stone and Flashdance and at that moment, I was hooked. I am motivated by eccentric stories and unique people. I like to lift up rocks and show the world ideas and professions that are arcane and unexplored.
2 – What advice are you able to provide other filmmakers, who are looking to break into the industry?
JM: The smartest path is to knock down every door in this industry, instead of waiting for the knock on your door. The best way to break through is to create your own content and announce yourself to the creative masses. Do not wait and hope for some arbitrary opportunity – create your own.
3 – Tell us about your new feature film, Wine Tasting?
Wine Tasting was written and executive produced by my writing client Justin Samuels. It presents the damage that high-pressure careers cause in the lives of four male wine tasters. They sacrifice considerable sums of money and time in order to pass the sommelier exam. Their relationship is tested when one out of the four guys doesn’t pass – leading to a series of scandalous repercussions.
JM: It’s going to be a prolific and action-packed fest, filled with a diverse and ground-breaking slate of compelling films. Some of the best films of the year like “Birth of a Nation” and “Manchester By The Sea” stemmed from Sundance so I’m excited to see what will be the new breakout hits.
5 – Who will you be representing on the 2017 Sundance talent roster?
JM: I will be there with actress Jenae Alt who has a lead role in “Wine Tasting” and actress Christina Robinson from “Dexter.” I’m also repping music manager Kim K Jones and her artist Aleisha Simpson of the band Heart. Other key talent is Breezeway Productions producer Alex Helisek, actor Adam Tsekman, and writer-producer-lawyer Samantha Herman.
6 – What are you able to offer potential clients, who are interested in working with you at 2017 Sundance?
JM: I offer my clients elite access to the best and brightest events in Park City. I create a detailed official party and event grid, which provides a day-to-day breakdown of all festival industry activities. I have direct links to an array of stellar lounges and gifting suites which would enhance their visibility and maximize their festival attendance. My connections and email introductions put my clients on the radar screen of the top movers and shakers in Hollywood.
7 – What is an indie publicist, why should someone hire one and what are the benefits?
JM: An indie publicist works outside of an agency. If someone is looking to take their career to the next level, expanding their brand and adding credibility, they should hire a publicist. My services are an economical option for those who are unable to afford the $3,000 retainer cost of a large company. I charge $500 for an aggressive one-month campaign and my results are fast, furious, and guaranteed.