Hmong are often mistaken as Chinese or Japanese. They are lost in a sea of similar faces and at times, they have to explain who they are with a brief history lesson because few knows about the Hmong. Imagine if you could show who you are proudly–your heritage, background, and culture–without a word. That’s what XIXO Menswear aspires to do.
XIXO Menswear is the name Sheeso spelled in a catchier way while the branding mimics the personality of the owner. The most important part of XIXO Menswear for their customers is the pride they feel as Hmong people when they wear these products. Wearing XIXO Menswear identifies them as Hmong wherever they go and at whichever events they attend. When they wear XIXO Menswear products, they are proud of themselves, their background, and their ethnicity.The brand has incorporated traditional Hmong designs into modern accessories from bow ties to lapel pins and belts, allowing customers to wear it casually or for formal events while representing who they are and showing their pride without uttering a word.
Not only does XIXO Menswear represent their cultural heritage, it also shows who they are today: classy, sophisticated, dapper, and professional; nice and humble people just like anyone whether they are doctors and lawyers or a mailman. Their intentions are showing Hmong people in the most upright way. They are unknown in the United States and they want to show their positive aspects. One day, a person can take one look at them and know that they are Hmong simply by the XIXO Menswear products they wear.
Check out some cool men’s accessories here: