Being a producer in an oversaturated music scene can be very difficult. That is, unless you know how to market yourself. Social media marketing skills can make the difference between blending into the crowd of hundreds of other producers in your area and enshrining yourself as the go-to for high-quality tracks.
In order to get more musicians to hire you to produce their songs, you need to stick out. That means putting in hours of hard work and making sure that your social media accounts are the cream of the crop. These five tips have been taken from marketing experts and applied to the music industry to help you do just that.
Secure Your Artist Brand
The phrase “secure your brand” is usually applied to intellectual property (IP) law. Although IP law can definitely help musicians, by no means is it enough to help secure your brand alone. There’s a lot more to an artist’s brand than that.
Your brand means more than just your company. Your brand is who you are, what you do, and what kind of music you produce. Your brand is everything from how you look to how your company operates. And yes, social media is a critical part of your brand’s appearance.
The easiest examples of artist brand can be found in acting circles. For example, Steve Buschemi’s “brand” is that of a lovable goofball. He secured that brand by reinforcing it repeatedly in every role that he sought out.
For you to do the same, you’ll need to be picky about who you produce, what it sounds like, and how you present it. Don’t just take every job that comes your way or else you might end up building a reputation as a jack of all trades and a master of none.
If You Have a Physical Studio, Get on Google Maps
More than 97% of consumers use the Internet to find local brands. If you’re not online, you’re not going to appear in those searches. Building a website can also be a critical part of boosting your online presence, but appearing on Google Maps can often prove more important for local producers.
Whether your space is a rented studio apartment or a full-blown leased-out production house, you need people to know where it is. When local musicians start researching where to go to have their music produced, they often do a quick Google search or Google Maps search.
To appear in those results, you need to add your studio to Google Maps. That will make it possible to draw in a new group of clients. The easier it is for people to find your studio, the easier it will be for you to convert them into clients.
If you don’t have a physical studio address and are currently producing out of your home, get one as soon as possible. Aside from providing for a better work-life balance, a dedicated studio brings with it an air of professionalism that can help bring in higher-paying clients.
Branch Out to Other Platforms
One of the most common causes of social media difficulties for musicians and producers is the fact that they focus primarily on only one social media platform. Sticking with Bandcamp, Soundcloud, or Twitter alone just isn’t going to cut it.
From accounting to waste management, every business should use more than one social media platform. The big three that tend to be the best for music producers are Instagram, Twitter, and Facebook.
Using multiple social media platforms helps to ensure that you are reaching as many people as possible. Some people only use Facebook, others only use Twitter, and so on. By sticking to one social media platform, you miss out on all of the other people who might love your content but only use a different platform.
Engage with Your Followers
Engagement is crucial for any business, including the business of music production. Engagement can help drive revenue, inflate your follower base, and help you drag in additional clients. That said, poor engagement with your followers can do the exact opposite.
It’s important to respond to comments, retweet fans, and show support in other ways. How you engage your fans should vary from fan to fan. Not everybody is the same and not everybody reacts positively to the same sort of engagement.
It’s also important to know where to draw the line. You don’t want to seem overbearing and obsessive, but you also don’t want to seem distant and totally devoid of emotion. Finding that golden mean can be tough, but it’s all part of successful social media marketing.
Look Into Trade Shows
The music industry has quite a few trade shows broken down by subcategory (e.g., music production, music performance, guitar manufacturing, etc.). Attending these trade shows can give a subtle boost to your online presence but having an event staffing agency work those events can provide a massive boost to your online presence.
Event staffing agencies tend to cost a pretty penny, which might not be affordable if you’re just starting out your search for clients. But if you do have the money, an agency’s trade show models can be contracted out to provide a wide array of benefits depending on the nature of the event.
Generally speaking, trade show staffing companies can give a major boost to your brand’s recognition by word of mouth, by “being in the right place at the right time,” and through photo ops. All of which are important to social media marketing campaigns.
Some of these methods are going to cost you a good bit of money. Others only cost you a few minutes of your time. There are even more tips that haven’t been included in this list that can help you take your online presence to the next level.
But, assuming you already have your own website and domain name, these five practices should be the next up on your list. If you’re still having trouble working the Internet in your favor, don’t give up. There are plenty of social media managers out there just dying to lend a helping hand.
Auto-Tune® Empowers Spanish-Speaking Music Creators With New Website
Antares Audio Technologies, creators of Auto-Tune and the industry standard for vocal production software, proudly announce the launch of their dedicated Spanish language website and video tutorial series. The new website and tutorials serve as a resource of knowledge and guidance for Spanish-speaking music creators who prefer to engage in their native language.
A centerpiece of the new website is the extensive collection of in-depth tutorials, spanning across Antares’ entire product lineup, including the industry benchmark, Auto-Tune Pro X. These tutorials, designed to cater to varying skill levels, offer users the opportunity to unlock the full potential of Antares’ vocal production tools.
“We’re excited to launch our dedicated Spanish language website and video tutorial series as a testament to our commitment to education within the music industry,” stated Jeff Wright, CEO at Antares Audio Technologies. “Through these tutorials, we aim to empower Spanish-speaking music creators throughout the world with the knowledge and tools to express their best voice.”
Respected audio technology educator Alex Solano has contributed 23 new tutorials to the platform. Solano’s expertise and passion for music production shine through in these videos, which are designed to inspire and educate users on every vocal plug-in made by Antares.
Auto-Tune aspires to contribute to the growth and enrichment of the Spanish-speaking music community. This initiative also aligns with the company’s core values of inclusivity and underscores the global impact of Auto-Tune on the music industry as a whole.
For more information about Auto-Tune’s new Spanish language website, tutorials, and its suite of groundbreaking vocal plug-ins, please visit www.antarestech.com/es.
The Evolution Of Dance Music: How It Has Shaped The World
Music has always played a significant role in shaping cultures and societies. From classical compositions to modern genres, each era has brought its own unique sound. But perhaps one of the most influential genres of all time is dance music. How has dance music evolved over the years, and how has it left its mark on the world?
Dance music has a rich history, dating back to ancient civilizations, where rhythmic beats and melodies were used for celebrations and rituals. Over time, dance music has evolved and adapted to different cultures, giving rise to various subgenres and styles. Today, it’s a global phenomenon, with millions of people around the world embracing its infectious rhythms and energetic vibes.
The evolution of dance music has not only shaped the way we move and groove, but it has also had a profound impact on society, fashion, and even technology. From the disco era to the rise of electronic dance music, this article will explore how dance music has transformed the world and continues to be a powerful force in shaping our collective experiences.
How Dance Music Created Subcultures
Dance music has played a significant role in creating various subcultures throughout history. For example, genres like techno, house, hip-hop, and punk have provided individuals with a distinct musical identity.
These genres often have specific characteristics, such as unique rhythms, beats, and lyrics, that resonate with certain groups of people. By identifying with a particular dance music genre, individuals can form subcultures around shared musical preferences.
What’s more, dance music subcultures are often associated with distinct fashion and style trends. From the colorful outfits of the rave culture to the punk-inspired fashion of the electronic music scene, dance music has influenced fashion choices and aesthetics.
These unique styles act as visual markers of subcultural identity, allowing individuals to express themselves and differentiate from mainstream culture.
Dance Music in TV and Movies
Music that caters to the dance scene has had a significant impact on the world of TV and movies, shaping the way stories are told, enhancing visual experiences, and influencing audience emotions.
This type of music has become an integral part of soundtracks and scores in TV shows and movies. The energetic beats and catchy melodies of the music help to create a dynamic and engaging atmosphere, setting the mood for different scenes. Whether it’s a high-energy action sequence or a romantic moment, dance music adds excitement and emotion to the storytelling.
The music has inspired and influenced numerous dance sequences in TV and movies. From iconic dance scenes in movies like “Saturday Night Fever” and “Dirty Dancing” to elaborate dance sequences in TV shows like “Glee” and “So You Think You Can Dance,” this music has provided the rhythm and inspiration for captivating performances that entertain and captivate audiences.
How Dance Music Shaped the Gaming Industry
You don’t have to go out partying to enjoy your favorite tracks anymore. Players can dance at home with specific interactive dance and party games. Players stand on an interactive mat. They then have to copy the moves on their screens by stepping on the symbols on the mat.
Dance tracks help create an immersive gaming experience by enhancing the atmosphere and amplifying emotions during gameplay. From fast-paced action sequences to intense boss battles, this music adds excitement and adrenaline to the gaming world.
Dance music has a significant influence in clubs. Its infectious beats and catchy melodies create an energetic and lively atmosphere, encouraging people to dance and let loose. The driving rhythms and pulsating basslines create a sense of excitement and anticipation, enhancing the overall club experience.
The use of technology in music production allows DJs and producers to manipulate and remix tracks in real-time, adding an element of spontaneity and creativity to the club environment.
Throughout the years, this type of music has evolved from swinging jazz in the 20s to the disco era and then to EDM and fusion.
The evolution of dance music has had a profound impact on our world. From its humble beginnings to its current global influence, it has shaped culture, connected people across borders, and provided a platform for expression and creativity.
Its ability to unite people on the dance floor and transcend language barriers is a testament to its power. As dance music continues to evolve and adapt to new trends and technologies, we can expect it to continue shaping the world and bringing
What Music Is Currently The Most Popular Among Students
Students from different levels often listen to music to keep off the stress that comes with schoolwork and other related academic tasks. Besides, music helps students live in the moment. Some research shows that some students listen to music as they do homework.
One student says, “When I want to do my project, I always put on cool music because the smooth rhythms help me focus and concentrate better.” This is among the many other reasons why many students love music. However, there are different types of music, and you will find a specific music is popular among many students. While different students have different preferences when it comes to listening to music, this guide uncovers the most popular music loved by many students.
Benefits of listening to music while studying
Several studies have proven that music impacts learning in many positive ways. Among the advantages or benefits students get while listening to music include the following:
Music enhances motivation
When studying, it is quite easy to lose the urge or psych to continue with the tasks at hand, especially when you are all alone. Adding some cool music with the rhythms you enjoy the most will keep you motivated to finish the task. Therefore, before you begin the studying process, create a personalized playlist with the tunes you enjoy the most. Listen to the tunes as you study, and you will not be tempted to procrastinate.
Music creates a therapeutic experience, especially when listening to your favorite tunes. For once, you will forget all the worries and stress that have been blocking your mind. As a student, you will then feel alive and a happy soul, thus focusing on tasks ahead. If you are stressed, you won’t be in a better position to study well.
The brain has two distinct focus systems. One system helps us focus on unconscious events, while the other system helps us focus on conscious happenings. Unconscious happenings are things like distractions and background noise. Both systems work in a cycle, and this explains why we often shift our focus from what we are doing to such forms of distractions. The same can happen when a student is studying.
When listening to music while studying at the same time, the brain will occupy the unconscious part, which is listening to music (a pleasurable experience and not distractive noise) while allowing a student to maintain focus on their studies.
Good memory is significant for every student. A good memory will help students remember the concepts studied in class and how to apply the same concept, especially during a test or exam.
Through music, the soothing melodies and rhythms reactivate the section of the brain that deals with memory. Therefore, when studying and listening to music at the same time, you can easily relate what you are learning based on what you are listening to, thus improving memory. Having the ability to remember things means excellent performance.
Most popular music among students
We have different forms of music, and students often have their favorites. The list below highlights the most preferred music among many students:
Many students admire and love Hip-Hop music because of the style, inspiring melodies, and the wire collection of different tunes. Ideally, Hip-Hop advocates for freedom of speech, and this is exactly what many students yearn for.
What’s more, Hip-Hop creates an inspiring party experience, allowing students to stay chilled on their own, discuss other things, and just interact as they create memories.
Especially when doing homework, the soothing rhythms and melodies of RnB’s always come in handy for many students. What’s more, many students love listening to these songs during gym sessions or during athletes. The motivation that comes with RnB is unmatched. Even when you are having trouble concentrating on assignments, this genre will always make sure you bounce back and finish that assignment by motivating you.
The catchy melodies and tone of Pop music are what captivate student’s attention. In fact, several surveys show that most students will choose Pop music as their first option.
Jazz and Country
Contrary to what many people believe, some percentage of students actually prefer Jazz and Country music at any given time. Ideally, the percentage of students who prefer Jazz and Country music is a bit lower compared with other forms of music. This group of students often gets influenced by what their guardians or older siblings listen to, thus lacking the interest to explore some other trendy music ideas for students.
They often say music heals the soul. Ideally, music plays many other roles, especially in a student’s life. As a student, try to explore different music genres, find what you enjoy the most, and create a personalized list. This will always help you overcome stressful days and make your academic life worth every effort.