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5 Ways To Boost Your Online Presence As A Music Producer

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5 Ways To Boost Your Online Presence As A Music Producer

© [Mikhail Rudenko] /Alamy

Being a producer in an oversaturated music scene can be very difficult. That is, unless you know how to market yourself. Social media marketing skills can make the difference between blending into the crowd of hundreds of other producers in your area and enshrining yourself as the go-to for high-quality tracks.

In order to get more musicians to hire you to produce their songs, you need to stick out. That means putting in hours of hard work and making sure that your social media accounts are the cream of the crop. These five tips have been taken from marketing experts and applied to the music industry to help you do just that.

Secure Your Artist Brand

The phrase “secure your brand” is usually applied to intellectual property (IP) law. Although IP law can definitely help musicians, by no means is it enough to help secure your brand alone. There’s a lot more to an artist’s brand than that.

© [Robert Hyrons] /Alamy

Your brand means more than just your company. Your brand is who you are, what you do, and what kind of music you produce. Your brand is everything from how you look to how your company operates. And yes, social media is a critical part of your brand’s appearance.

The easiest examples of artist brand can be found in acting circles. For example, Steve Buschemi’s “brand” is that of a lovable goofball. He secured that brand by reinforcing it repeatedly in every role that he sought out.

For you to do the same, you’ll need to be picky about who you produce, what it sounds like, and how you present it. Don’t just take every job that comes your way or else you might end up building a reputation as a jack of all trades and a master of none.

If You Have a Physical Studio, Get on Google Maps

More than 97% of consumers use the Internet to find local brands. If you’re not online, you’re not going to appear in those searches. Building a website can also be a critical part of boosting your online presence, but appearing on Google Maps can often prove more important for local producers.

© [M4OS Photos] /Alamy

Whether your space is a rented studio apartment or a full-blown leased-out production house, you need people to know where it is. When local musicians start researching where to go to have their music produced, they often do a quick Google search or Google Maps search.
To appear in those results, you need to add your studio to Google Maps. That will make it possible to draw in a new group of clients. The easier it is for people to find your studio, the easier it will be for you to convert them into clients.

If you don’t have a physical studio address and are currently producing out of your home, get one as soon as possible. Aside from providing for a better work-life balance, a dedicated studio brings with it an air of professionalism that can help bring in higher-paying clients.

Branch Out to Other Platforms

One of the most common causes of social media difficulties for musicians and producers is the fact that they focus primarily on only one social media platform. Sticking with Bandcamp, Soundcloud, or Twitter alone just isn’t going to cut it.
From accounting to waste management, every business should use more than one social media platform. The big three that tend to be the best for music producers are Instagram, Twitter, and Facebook.


Of course, Soundcloud, Bandcamp, and other platforms can also help, but don’t try to use so many platforms that you end up spending more time on social media management than on production.

Using multiple social media platforms helps to ensure that you are reaching as many people as possible. Some people only use Facebook, others only use Twitter, and so on. By sticking to one social media platform, you miss out on all of the other people who might love your content but only use a different platform.

Engage with Your Followers

Engagement is crucial for any business, including the business of music production. Engagement can help drive revenue, inflate your follower base, and help you drag in additional clients. That said, poor engagement with your followers can do the exact opposite.
It’s important to respond to comments, retweet fans, and show support in other ways. How you engage your fans should vary from fan to fan. Not everybody is the same and not everybody reacts positively to the same sort of engagement.

It’s also important to know where to draw the line. You don’t want to seem overbearing and obsessive, but you also don’t want to seem distant and totally devoid of emotion. Finding that golden mean can be tough, but it’s all part of successful social media marketing.

Look Into Trade Shows

The music industry has quite a few trade shows broken down by subcategory (e.g., music production, music performance, guitar manufacturing, etc.). Attending these trade shows can give a subtle boost to your online presence but having an event staffing agency work those events can provide a massive boost to your online presence.

© [Lebrecht Music & Arts] /Alamy

Event staffing agencies tend to cost a pretty penny, which might not be affordable if you’re just starting out your search for clients. But if you do have the money, an agency’s trade show models can be contracted out to provide a wide array of benefits depending on the nature of the event.

Generally speaking, trade show staffing companies can give a major boost to your brand’s recognition by word of mouth, by “being in the right place at the right time,” and through photo ops. All of which are important to social media marketing campaigns.

Conclusion

Some of these methods are going to cost you a good bit of money. Others only cost you a few minutes of your time. There are even more tips that haven’t been included in this list that can help you take your online presence to the next level.

But, assuming you already have your own website and domain name, these five practices should be the next up on your list. If you’re still having trouble working the Internet in your favor, don’t give up. There are plenty of social media managers out there just dying to lend a helping hand.

Hi, my name is Erick Ycaza. I have a BA in Advertising & Graphic Design. This blog is to provide you with daily music news and share my personal style.

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Discover How Good Are You At Lip Syncing Thanks To Artificial Intelligence

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lip syncing

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Lip syncing is incredibly popular, you just have to look at the success of TikTok to see the evidence. Today you can try LipSync by YouTube in order to find out how well you can do it. Google’s artificial intelligence technology Tensorflow.js is behind this interesting challenge.

LipSync by YouTube will use your device’s camera to detect landmarks on your face. You’re then encouraged to sing along to the popular hit “Dance Monkey” by Tones and I, ending with an assessment of how accurate you were. It doesn’t matter if you don’t know the song. You can play it as many times as you like to familiarise yourself. Google promises all facial data and processing remain on your own machine.

lip sync

© [Cookie Studio] /Shutterstock

When you’re satisfied you’ve done your best, download your attempt as a GIF before sharing your score with others. Of course, you can challenge your friends and family to do better. I just hope in the near future they include more than just one song. Best of all, if you like this AI-powered challenge you can donate to the ALS  research to help find a cure to amyotrophic lateral sclerosis.

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1 Simple Rule To Boost Your Musical Creativity Is By Walking

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1 Simple Rule To Boost Your Musical Creativity Is By Walking

© [Gang Zhou] /iStock

Walking is the best possible exercise to boost your musical creativity. If you’re a singer, producer, or songwriter you should habituate yourself to walk very far. Researchers have traced numerous connections between walking and generating ideas. A Stanford University study found that participants were 81% more creative when walking as opposed to sitting. According to the study, walking outside versus on a treadmill produces the most novel and highest-quality analogies in participants who walked and then sat down to do creative work.

The movement aspect of walking is obviously key. You’ve probably heard the phrase, “exercise your creativity,” which refers to the brain as a muscle. Our creative mindset is triggered by physical movement, which is exactly why walking with your dog, a friend, or alone feeds creative thinking, especially in the musical field.

© [Gang Zhou] /iStock

But the scenery is almost as important as the sweat. The National Human Activity Pattern survey reveals that Americans spend 87% of their time indoors. Being inside, you’re more prone to stagnation, the antithesis of energy. Without energy, you can’t create new songs or write unique lyrics. Disrupting your routine with a walk can be a catalyst for garnering fresh insights into problems or projects.

Just by going outside, you are stepping out of your habitual surroundings and your comfort zone, which is necessary if you want to open your mind to original ideas for your music projects. You can walk through a tree-filled neighborhood. You can walk through a park and observe people sauntering or birds singing. Even when you walk down a busy street, you can’t help but get distracted by the sweet cinnamon smells wafting from a food cart.

musical creativity walking

© [Gang Zhou] /iStock

Our brains work harder to process in different environments, so walking outside fosters our ability to glean fresh ideas, to take in new sights, sounds, smells, and flavors. Shinrin-yoku is a common form of relaxation and medicine in Japan. It was developed in 1982, and recent studies demonstrate that being in the forest and walking among the trees lowers your stress levels. The effects are so powerful that shinrin-yoku is now a government-endorsed policy over there. But you don’t have to live near a forest to receive the psychological benefits.

Research has shown that immersion in nature, and the corresponding disconnection from multimedia and technology, increased performance on a creative problem-solving task by a full 50% in a group of hikers.

So instead of setting a fitness goal, why not set a creativity goal that starts with walking? Engage more closely with your surroundings for the next four weeks. Turn off your phone and give yourself the chance to be present in the world, to hear conversations and natural sounds, to notice the way people move, the way the sun reflects in a puddle. Walk not just for exercise.

Are you still sitting there reading this? Get walking now!

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These 4 Considerations Will Help You Buy The Perfect DJ Turntable

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DJ Turntable
The mental image of a DJ churning out fresh tracks is too strong. DJ’ing fits the bill of a second job, a business you can run on weekends or as the occasion demands. Who knows, your next gig may be at a large music festival.

That being said, you are eyeing a turntable to add to your plethora of DJ equipment on your table. How do you end up buying the right one for you? Stop by here a moment, and find the answer to your question.

Do DJs Still Use Turntables?

Yes, despite the digitalization of music coupled with the rise of more complicated equipment. Turntables and DJ’ing go a long way back, so these devices never go out of style:

● Scratch. Nothing beats doing the scratching and spinning on a real analog player. The large platter contributes to the tactile and raw experience.
● Sound. Vinyl records are at the heart of turntables. This graph shows that the music on vinyl is better than on CDs or cassettes.
● SL-1200. This record player has become a standard for DJ’ing. Turntablism is proof.

The merits of the device for practitioners like you have been discussed. What would factor in your choice?

turntable
Consider Your Type of a Turntable

If you have little to no knowledge of this DJ equipment, do your research first. You will come across lots of details, including but not limited to the following:

● A belt drive or a direct drive? Each turntable has a platter where the record rests and a motor that rotates the platter directly or through a belt. The sound quality is a common point of divergence for audiophiles and DJs where the belt-drive type offers little to noise vibrations while the other one provides interesting sounds that DJs appreciate.
● Is it manual or automatic? The choice sometimes boils down to convenience and preference in moving the tonearm and turning the device on/off.
● Is a cartridge included? The cartridge fulfills a critical role in playing the record. If you are buying a new one, you are likely getting it with the unit. But play safe and ask.

turntable djing
Look Into Your Needs

The turntable is arguably the foundation of DJ’ing. Whether you want to specialize in scratching or mixing your beats, get the unit that lets you do that. As far as learning to scratch is concerned, direct-drive turntables have been the go-to choice. Some, however, use the belt-drive counterparts.

Think of Features

Don’t be misled by the traditional label of turntables. They have evolved to cater to the ever-changing demands in the world of music and disk jockeys, aiming to combine the analog and the digital.

perfect dj turntable
That being said, modern DJ turntables often have these:

● USB connectivity when you want to digitize your vinyl records
● DVS to vinyl switching
● Compatibility with DJ software
● High torque
● Pitch control

The list can go on, and you have to go over the technical aspects and features of each product.

Factor In the Money

How much do you plan to spend on a DJ turntable? Your budget will more or less determine your choice, taking into account the quality. If the more sophisticated ones are out of the question, you can opt for entry-level to practice. Also, look into buying a used turntable or financing the purchase.

money
Don’t be surprised if you ever need another unit, though.

There’s Another Kind of Table

You are pretty much excited to own a turntable. The next question is, how’s your setup looking so far when you perform? DJ equipment is no joke, and you want to set it down somewhere safe and stable, as well as sleek and stylish for the audience to see.

Pick a reliable DJ table. It can be a foldable type that you can bring to any stage or event or a full-fledged DJ’s booth that is still portable. The look always matters, and facades or screens provide the quintessential setup for a night of dancing and partying.

We hope you find the perfect turntable soon and expand your DJ skills.

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Top 10 Cool Musical Instruments

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Top 10 Cool Musical Instruments
Every musical instrument is special in its way. It depends more on the musician how he/she plays it such that it sounds cool and attractive to the audience. Be it classical music shows to operas to live pop concerts, the same instrument can be used to produce a variety of tones as per the requirement that fits the occasion best. While it is very difficult to choose the top 10 coolest instruments of them all, here is a list based on how some of these instruments are played in a funky way to give a song that additional boost it requires.harmonica instrument

Harmonica/Melodica

You will always see a harmonica or a melodica accompanying jazz and blues musicians. The harmonica takes the winds out of the sails. The harmonica is a reed instrument and is commonly known as a mouth organ in several parts of the world. The various air holes are sized in such a fashion that when you blow air, the seven notes of the natural scale are played. Scale changing harmonicas are also available that let you play more than one scale at a time. The Melodica is a similar instrument but has keys in it. It is like a keyboard that has a pipe where you blow air into. The classic Piano Man by Billy Joel uses Harmonica extensively.

Cello

The Cello is much cooler than you think it to be. Predominantly used as an accompanying instrument, the Cello is the backbone of any orchestra. It can be considered to be the equivalent of an acoustic bass guitar in an orchestra. With the advent of the electric Cello, there are no boundaries to what can be done on a cello. Apocalyptica has infused the Cello in heavy metal songs. 2Cellos is a band of two cellists that has blown the roof of some of the biggest stages of the world by belting out solos on Cellos taking center stage.

violin instrumentViolin

The Violin is one of the oldest stringed instruments known to mankind. While the general notion of the sound of Violin is sweet and mellow, some of the greatest violin players of the world have proven it to be otherwise. One of the best violin performances of today’s time is by Lindsey Stirling when she performed Phantom of the Opera. Electric versions of the Violin are more in trend now, but the acoustic ones are still to be matched for sound. Not to mention, Albert Einstein loved playing the violin. If it could intrigue one of the best minds of the human race, it ought to be special!

Bass Guitar

Bass Guitar is the spinal cord of every rock and pop band. Although the sound of a bass guitar fades amongst the other instruments, without it, any song would crumble. Traditional bass guitars have 4 thick strings. These are available in both acoustic and electric variants. Paul McCartney of the Beatles was one of the first musicians to show to the world the variations and playing styles that one can use on a Bass. The ‘slap’ playing style has led to bassists now playing solos in rock gigs. Mohini Dey, the bassist in AR Rahman’s ensemble is currently one of the best bass players in the world.

saxophone instrumentSaxophone

The saxophone is a thing of sheer beauty. It belongs to the wood-wind instrument family and is usually made of brass. It is played with a single-reed mouthpiece. The saxophone became cool right when Louis Armstrong walked on to the stage with a saxophone and sang ‘What a Wonderful World’ which is known to be one of the best performances of all times. Louis Armstrong’s rendition of La Vie En Rose also has some serious saxophone in it. This instrument is mostly used in orchestras.

Piano

As the saying goes ‘Old is Gold’, the piano never dies. It is baffling to see how a set of keys on a huge structure has transformed music over centuries. To this date, every renowned musician still composes a new song on a piano or a keyboard. Starting from Beethoven, Mozart, and Rachmaninoff to Yurima, Stevie Wonder, and Freddie Mercury, the piano has been constant and ever mellifluous. Some of the contemporary piano players and composers are Chris Martin of Coldplay and John Legend. Piano is probably one of the few instruments that you can sit and listen to without blinking for hours together. Garageband happens to have the best library for piano now, after the recent update.

Drums

Drums is a rhythmic instrument that controls the flow and tempo of the song. It is the envelope and crutch of any song. Being a drummer is not an easy task. It requires a lifetime of dedication as it can get emotionally and physically draining at times. What people see in live performances is only the hands of a drummer moving so fast. It is just the tip of the iceberg as the footwork requires even more practice to master. Not to mention double bass players. If you are curious, look up a double bass player’s footwork on YouTube. You will be nothing but amazed!

electric guitar instrumentElectric Guitar

Electric Guitar is one of the most crowd-catching instruments. If one plays a good solo, no matter how well the singer sang or the drummer improvised, the guitarist is bound to leave a mark on the audience. Such is the power of a set of 6 strings. The list of great guitarists is never-ending. There is a hidden guitarist in every household now. With the help of cool accessories like processors and pedalboards, there is no tone you cannot sample on an electric guitar.

mandolinMandolin

Mandolin is considered to be one of the sweetest instruments. It is a part of the lute family and has 4 strings. 5 and 6 stringed mandolins are also available. The normal way of playing this instrument is picking strings in quick successions such that every note you play has a lingering echo to it. This kind of instrument is commonly used in folk and country music frequently.

sarodSarod

If you are moved by deep emotional sounds, the Sarod is going to tinker your emotions. It is a stringed instrument that is used in Hindustani Music. The sarod is increasingly being used in fusion music to create a perfect blend between eastern and western music. Unlike the guitar, the Sarod does not have frets so continuous transitions can be made between notes. This is known as meend. One of the greatest Sarod players to have lived is Pandit Amjad Ali Khan. He played with Pandit Ravi Shankar on one too many shows and projects.

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Online Gaming Streamers Becoming The New Music Tastemakers

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online gaming streamers

When you spend all day wearing headphones, you definitely want to listen to something other than in-game gunshots or cards being dealt with.

For years now the music industry has been leading the way in online content streaming, resulting in playlists from apps like Spotify being as commonplace on people’s mobile devices as Google Maps or WhatsApp.

However, the change in how music is consumed and displayed has been huge, with music magazines and stodgy old critics being shunted onto the sidelines by online influencers who have adapted to the tech landscape quicker than their more outdated counterparts.


Among those influencers are online streamers, who often start as one-man bands, streaming everything from video games to beauty tips. Pretty soon, their growing channels allow them to become the go-to people in terms of music suggestions.

Here are just some of the most influential online streamers today, who are harnessing the power of music like no one before has ever managed to do.

Card Sharks, Chess Pros and Fall Guys – Filling Tension-Filled Silences with Carefully Curated Beats

Many online gaming streamers have too many crashes, bangs, and wallops going on in their live streams while pumping music simultaneously, while other streamers play the sort of game that is ideally suited to some soothing background grooves.

A growing subset of these streamers are pro poker, chess, and Fall Guy players, who often stream tournaments for hours on end.


As players whittle down at the business end of a tournament, and the streamer is required to make fewer plays, the music he or she uses becomes all the more important. Many pros such as Lex Veldhuis or GMHikaru have made their personalized playlists a highlight of their content, meaning these pros are now on-hand to show people how to conquer 1,000-players-strong tournaments on the world’s biggest gaming sites such as PokerStars and Steam, all the while sharing their musical vibes.

Dr DisRespect – From Online Fragger to Music Video Super Star

The most popular streamers on the planet are undoubtedly those that play battle royale video games such as PUBG or Call of Duty, with many becoming so popular that they can take their content to the next level with help from editors, tech support, and sound teams.
No more so is this true than with one of the greatest of them all, Dr DisRespect, whose 6-foot-8 frame, flowing black mullet and red bulletproof vest have become iconic in the eSports world and beyond.

Not content on featuring other peoples’ music on his YouTube Gaming channel, the Doc has taken to collaborating with recording artists such as J+1, who create retro synth beats and lace them with voice samples from the big man himself to create tracks that have garnered millions of views and plays online.

Dr DisRespect

Some streamers such as Dr DisRespect are collaborating with recording artists to create their very own tracks and music videos.

Music Streamers – Using Twitch Donations to Launch a New Career

While there is every reason to suspect that gaming streamers of all varieties are having a meaningful impact on peoples’ music tastes and preferences, there are also those streamers who dare to beam their very own music around the world and direct to listeners on platforms such as Twitch.

twitch logo
This means that whether you are an acoustic guitar whiz or a crooner with dulcet vocal chords, there is an audience out there who want to discover new talent. Now, new fans of an artist can not only listen to their newly discovered singer-songwriters but also gain personal insights from them regarding their everyday life or indeed how they go about writing their material or playing their instruments.

With many top DJs already using such platforms to perform in front of fans who cannot make it to stadium or club gigs, this seems like one music trend that is only just getting started. In a couple of years, we will see even the more popular gamers combine their love for online play with exquisite taste in music. Who knows, maybe you will be one of them?

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