These strategies will help you get in touch with the people who will help you build your career. In other words, you need to raise your profile so that people who may hire you for gigs will hear about you or, if you contact these people directly, you will have some materials to support you.
You need a fully functioning website. When I say “fully functioning,” your website should perform the following functions for you:
1 – Tell people a bit about your DJ career. This doesn’t need to be anything too extensive, just enough to be interesting and encourage people to keep looking at the website.
2 – Capture interest. In other words, there should be a way to record the details of anyone who is interested so you can contact them to tell them about upcoming gigs, new products, and so on.
3 – Give details of how you can be contacted. There’s nothing worse than knowing that someone wanted to book you for a gig but didn’t know how to get in touch.
4 – Sell products.
5 – List all of your gigs (and includes details of how to get to each venue).
6 – Interact with fans. You don’t need to do much to interact with fans—for instance, you don’t need to set up a chat forum (although your fans may appreciate it). However, you do need to demonstrate that the relationship between you the artist and your newly acquired fan base is a two-way thing.
7 – Carry clips of your music and perhaps even video clips.
If your website does all of these things, then it will be working both as a marketing tool and as a support for your DJ career. You may also seek out some album reviews around this time in order to promote your music.