Spotify is the current king of the music streaming universe, boasting 75 million users, 30 million of whom are paying subscribers. (By comparison, the next largest competitor is Apple Music with 11 million paid subscribers.) The service is not without controversy: With so much music being played, and so much money at stake more than $3 billion was paid out to labels and independent musicians through 2015— Spotify has found itself at the center of the streaming royalties war.
It takes many, many streams on Spotify (or any streaming service) to match the income from a fan purchasing music on iTunes or Amazon. Because of Spotify’s low royalty rates and the potential for streaming to cannibalize physical sales (the company is also accused of having lack of transparency regarding label agreements), some high-profile artists, like Adele and Taylor Swift, have removed their music. But unless you have the kind of fans who will crawl over glass to get your music and you can survive without streaming,
Spotify’s 75-million-listener audience, and the resources it offers musicians, provide a huge opportunity to get discovered, grow your fanbase, and generate some royalties where there weren’t any before. If you’re new to using Spotify as a promotional tool, consider the following strategies to make the most of the service. Many of these techniques serve as best practices for internet streaming services, so work them into your master music plan.
1 – Streaming, Spotify, and Social tools
We all know that the internet has changed the way fans discover and consume music, and artists need new strategies to take advantage of these new models. Spotify was one of the first streaming services on the scene, offering an enormous catalog and a simple, streamlined interface. But much of Spotify’s success is due to the fact that it’s a social network that happens to be a jukebox. Because of its robust social tools, it has changed nearly everything about how people listen to and promote music online.
Platforms like iTunes and Amazon have been great channels for distributing digital copies of your music globally, but in the end they serve as storefronts, with no way for artists to engage with fans, and they don’t offer much communication back to the artist beyond a revenue report line item. Spotify’s features empower artists to interact and build fan relationships in the same place where 75 million people listen to music.
In the past, musicians relied on a “sugar rush” of attention for new releases. While this model saw spiked initial press, album sales, and perhaps radio play (with the accompanying royalties), interest would usually quickly fade, along with the revenue.
Streaming works differently: Because fans “follow” the artists they like on Spotify, they are notified when there’s a new release. Releasing music more often to create steady, consistent engagement with your audience will keep your music “alive” and generate royalties longer as people discover and play it over a greater period of time.
Because playlists are so popular, more than two-thirds of all songs played on Spotify are presented as singles vs. albums. If one of your tracks is added to a popular playlist, it can remain there indefinitely vs. disappearing from radio airwaves. The track stays in the long tail forever, generating a bit of income each time it’s played. And, as your fanbase and streaming subscribers increase, the income will follow.
2 – Keep Streaming in mind
The world of social media has an unending hunger for new activity, and your music release strategy should address that demand. If Twitter is about tweets and Snapchat is about photos and videos, Spotify is about releasing new music and sharing tracks and playlists. It takes a listener one click to follow an artist on Spotify. And once they do so, they’ll get notified every time the artist releases something new.
Considering singles comprise nearly 70 percent of all listens on Spotify, and followers are always looking for new material, some musicians are choosing to release their albums as three or four EPs over the course of the year. They might also put together one-to-two-song releases, a couple of remixes, and finally, at the end of the cycle, the complete album. Breaking up album releases in this way can create a dozen events over the year. Each release keeps the artist in the top of fans’ minds and provides new material to promote within Spotify, on social media, and with the press. To break up your releases, group tracks into EPs and singles and then sit down with a calendar and pick target release dates a couple months apart. Don’t forget that your alternate song versions—live recordings, alternative takes, acoustic versions, and anything else you can dream up—can be added to the mix and will help keep you releasing a steady stream of new material for your fans to enjoy.
Think beyond the music, and create additional events based around videos, art, or new merch for sale. Planning out the year with all the events you have in mind will help you manage news and give you reasons to update fans. Once you complete your release schedule, synchronize each music release with all of the digital platforms you use (YouTube, iTunes, etc.). Make sure your release is available to buy at the same time it’s available to stream since purchases generate more revenue, and your streams are excellent advertising for your fans who do buy music.
In the end, the goal isn’t to substantially change how you make your music but instead to change on how you release it to the public. Spotify, like any social network, rewards consistent engagement.
3 – BUILD OUT YOUR PROFILE
To get the most out of the service, and to take control of your artist page, you will need to create a personal account on Spotify. Make sure that your profile art matches your public persona. Also, considering that social networks are a visual experience, keep your eyes open for customizations on the platform as they give a number of places where you can upload art, especially if you become a verified user (as we explain below).
Once you create your profile, follow artists have influenced your music, or who play in a style similar to yours. Visitors can view whom you’re following and your fans will be curious which artists inspire you. You’ll also want to friend people who have influence, such as those who manage popular playlists in your genre. Watch their activity to get a feel for what they’re doing, and share your tracks with people who friend you so they can listen and add them to their playlists. Once your music is available on Spotify, inform your fans through your mailing list, social networks, and website.
Ask them to follow you; when you reach 250 followers, you can “claim” your music and unlock additional social features through Spotify’s Artist Verification Program. To help you grow your followers, Spotify provides tools such as the Spotify Follow Button and other widgets to get the word out. Be sure to ask fans to follow your artist page whenever you reach out, such as each time you release a new track or EP. (Make sure that you have them follow your artist page and not your personal profile.)
Once you hit 250 followers, Spotify will let you claim your artist page and merge it with your personal profile. To do so, you’ll need to follow Spotify’s verification steps. This isn’t an instantaneous process—it can take Spotify up to four weeks to review and approve. When you’re verified, you can begin sharing your playlists and listening habits with the fans who have followed your artist page. You can also brand your playlists with images and descriptions, and automatically inform your followers about new releases.
4 – an artist Page must Be accurate
Your artist page is the first thing Spotify listeners see, so you’ll want it accurate and always updated. Updating your page with proper information will benefit your presence on Spotify as well as other services.
5 – ALIGN YOUR SOCIAL PRESENCE
Once you’re a verified artist, update your web and social presences with Spotify widgets. Link your artist, song, and album pages, and playlists. You can also embed tracks, albums, and playlists so others outside of Spotify can listen. A bonus is that this generates royalties, in contrast to other services like SoundCloud, which doesn’t pay at all, or YouTube, where income comes only indirectly through advertising.
6 – ADD MORE THAN MUSIC
As a verified artist, you can sell merchandise and promote your live shows on your artist page. Spotify partners with BandPage to allow you to post your merchandise, and with SongKick to allow your artist page to share your tour dates. Verified artists can message their followers with song links, playlists, and more. Again, new releases are excellent times to use this feature, but other reasons to reach out to your followers include when you create a new playlist to share (by the way, this should be a mix of popular music and your tracks), when you discover another artist you like, or when someone else’s playlist adds one of your tracks, to give that playlist some recognition. Don’t forget to echo the messages to Facebook, Twitter, and Tumblr so you can connect with your non-Spotify fans as well.
7 – TAKE ADVANTAGE OF PLAYLISTS
Playlists drive most of the interactions on Spotify’s social network. When listeners use Spotify’s search tool, many content categories come up such as artist name, song title, album, podcasts, and playlists that include a song or keyword they’re looking for. Fans are trying to create a mood, explore a genre, make background music while studying or working, or DJ a party. So, playlists often have names like “Mellow Morning” (234,907 followers), “Party Mix” (7,059), or “Beer & Wings” (42,001). Listeners discover your music when it appears on popular playlists and Spotify makes it easy for listeners to click on your name and check out the rest of your catalog.
To create a playlist that promotes your music, you’ll want to piggyback on popular songs that fit the track’s style, mood, or theme, or the content or lyrics of the song(s) you’re going to promote. Don’t simply create a playlist focused only on your music. Come up with a playlist name that will grab people’s attention since most playlists are discovered through search. If you’re a verified artist, Spotify allows you to customize your playlist by branding it with your own cover art, description, and links to your website and social media. (Note that you can only do this on the desktop client.) Once you’ve finished your playlist, share and message it to your followers. Refresh and update your playlists on a regular basis to stay top of mind or to add your latest release. Followers will get notifications when changes are made.
In fact, you will want to use the same professional tactics you use when contacting MP3 bloggers: Reach out in a genuine way, let them listen to the track, and ask if they will add it to their list. One of the benefits of getting added to a popular playlist is, curators don’t tend to remove songs, which drives long-term plays. Also, once you’re included in one, you can always go back to that curator if you have another release that matches the playlist.
Finally, don’t forget to reach out to your fanbase and ask them to add your songs to their public playlists or introduce you to curators they may know. If they’re not doing it already, this can boost your plays and get your music to new fans.
8 – TAP INTO THE STATS
Learning more about the demographics of your listeners helps you build your fanbase, target your marketing, and understand who ultimately is paying you. Spotify collects a wealth of information about its music and users and shares insights with you through its Spotify Statistics service. To get access to this information and tool, visit the Fan Insight request page. The information you can get includes demographics; location information; audience trends; listener preferences including how they listen; engagement level of your fans; and playlists your music is appearing on.
As the Spotify paying subscriber base grows to 40 million users and beyond, artists will find that it’s worth being on the platform and getting the most out of its artist tools. Naturally, you should pay attention to other services in this space because streaming is still in its early days. Apple Music may be behind Spotify today, but it also has a huge customer base to draw on, so it has the opportunity to grow quickly.
Although you can and should engage your fanbase using traditional social media and continue your promotional campaigns through other platforms such as SoundCloud, Spotify uniquely combines its own music-based social platform with a mechanism to earn income for plays. With its social network tools and follow feature, you can create regular engagement with your fans in the same place they’re already listening to their music. And every time you drop a new track, your users get a message the next time they open it to check it out. Don’t leave money on the table: Build a robust music business plan that takes advantage of everything Spotify and other streaming services have to offer!
Online Gaming Streamers Becoming The New Music Tastemakers
For years now the music industry has been leading the way in online content streaming, resulting in playlists from apps like Spotify being as commonplace on people’s mobile devices as Google Maps or WhatsApp.
However, the change in how music is consumed and displayed has been huge, with music magazines and stodgy old critics being shunted onto the sidelines by online influencers who have adapted to the tech landscape quicker than their more outdated counterparts.
Among those influencers are online streamers, who often start as one-man bands, streaming everything from video games to beauty tips. Pretty soon, their growing channels allow them to become the go-to people in terms of music suggestions.
Here are just some of the most influential online streamers today, who are harnessing the power of music like no one before has ever managed to do.
Card Sharks, Chess Pros and Fall Guys – Filling Tension-Filled Silences with Carefully Curated Beats
Many online gaming streamers have too many crashes, bangs, and wallops going on in their live streams while pumping music simultaneously, while other streamers play the sort of game that is ideally suited to some soothing background grooves.
A growing subset of these streamers are pro poker, chess, and Fall Guy players, who often stream tournaments for hours on end.
As players whittle down at the business end of a tournament, and the streamer is required to make fewer plays, the music he or she uses becomes all the more important. Many pros such as Lex Veldhuis or GMHikaru have made their personalized playlists a highlight of their content, meaning these pros are now on-hand to show people how to conquer 1,000-players-strong tournaments on the world’s biggest gaming sites such as PokerStars and Steam, all the while sharing their musical vibes.
Dr DisRespect – From Online Fragger to Music Video Super Star
The most popular streamers on the planet are undoubtedly those that play battle royale video games such as PUBG or Call of Duty, with many becoming so popular that they can take their content to the next level with help from editors, tech support, and sound teams.
No more so is this true than with one of the greatest of them all, Dr DisRespect, whose 6-foot-8 frame, flowing black mullet and red bulletproof vest have become iconic in the eSports world and beyond.
Not content on featuring other peoples’ music on his YouTube Gaming channel, the Doc has taken to collaborating with recording artists such as J+1, who create retro synth beats and lace them with voice samples from the big man himself to create tracks that have garnered millions of views and plays online.
Music Streamers – Using Twitch Donations to Launch a New Career
While there is every reason to suspect that gaming streamers of all varieties are having a meaningful impact on peoples’ music tastes and preferences, there are also those streamers who dare to beam their very own music around the world and direct to listeners on platforms such as Twitch.
This means that whether you are an acoustic guitar whiz or a crooner with dulcet vocal chords, there is an audience out there who want to discover new talent. Now, new fans of an artist can not only listen to their newly discovered singer-songwriters but also gain personal insights from them regarding their everyday life or indeed how they go about writing their material or playing their instruments.
With many top DJs already using such platforms to perform in front of fans who cannot make it to stadium or club gigs, this seems like one music trend that is only just getting started. In a couple of years, we will see even the more popular gamers combine their love for online play with exquisite taste in music. Who knows, maybe you will be one of them?
How Has The Inclusion Of Pop Music Helped Certain Games Live Long In The Memory?
There are many things that evoke strong feelings of recollection in people. They include smell and taste, and it only takes a small dose to open the floodgates for the memories to gush in. One of the best ways to engage memory is through music, with neuroscientists discovering that people are more likely to remember words if they learn them alongside an accompanying track. Pop music has been used successfully in a number of games to make them more enjoyable. But the audio has another function as well. It can serve to immortalize the games because, whenever someone hears that music, they will think of the title in which they heard it first.
Tony Hawk’s Pro Skater is a Good Example of a Solid Accompanying Track
Tony Hawk’s Pro Skater and its sequel, Tony Hawk’s Pro Skater 2, are considered among the defining titles of the PlayStation and were hugely popular when they were released in 1999 and 2000 respectively. They had exceptional and engaging gameplay, but one of the most-loved things about the games was the choice of songs playing in the background while players skated around. These included classics like Bring The Noise by Public Enemy and Superman by Goldfinger.
Activision Blizzard decided to remaster the game for modern consoles, updating all the surroundings and graphics to put them in line with the standard of offerings available today using the Unreal Engine 4. A lot of the aspects of the game remain the same, with some features being updated.
What is most notable about the rerelease of the two original games for PlayStation 4, Xbox One, and Microsoft Windows is the fact that developer Vicarious Visions chose to keep all the songs from the originals. This has helped bring about feelings of nostalgia in players who enjoyed the games twenty years ago. It should come as no surprise, then, that the new game sold more than one million units within the first two weeks of its release.
Slot Developers Using Popular Music and Acts to Gain Immortality
Music can also help certain games stand out in a highly saturated market, and this has been shown to good effect in slot games. There seems to have been a rise in music-themed slots in recent years, and top developer NetEnt is leading the way with its NetEnt Rocks range of games. The acts used for these games include legendary acts Guns N’ Roses, Motorhead, and Jimi Hendrix – one of the best guitarists of all time. The music makes the games iconic, but also gives them immortality as classic tracks like Paradise City and Ace of Spades never get old.
One of the newest musical slots on the market is Music Stage from PlayPearls. It’s designed to make the player feel as though they are the pop star, playing in front of a sell-out audience. This is a technique that has been used to good effect in offerings like Guitar Hero, as it allows the player to imagine what it would be like to rock out in front of adoring fans. When people play this game, the music helps stir up emotions, making the title memorable for years to come.
Music has added another foundation to games to make them even more memorable and enjoyable. Developers who get their music choices right can lead players to think about their games even when they aren’t playing them. All it takes is for the song to come on to trigger those feelings of nostalgia for the game.
The Best EDM Movies Ever Made Gift Giving Guide
Electronic dance music (EDM) is also known by other names such as dance music, club music, house music, and more recently, trap music. Tons of variations and sub-genres have evolved out of EDM over the last 40 years. Early EDM was called Dub or hip hop. Dub came out of Jamaican reggae music and introduced special effects like reverb and delay to make a unique sound mix. Even disco music is an early form of EDM. The point is, EDM makes you want to get up and dance. It’s often played in clubs by DJs who mix sounds and sound effects together with mixing boards. Even tech giant Elon Musk released his own EDM track according to the BBC.
The electrifying, heart-pumping tunes make fantastic movie soundtracks, not to mention the music industry itself provides a lot of great plot lines for feature films. This makes EDM enthusiasts and movie buffs fast friends. If you are looking for a movie-related gift for a friend who loves house music, here is a brief list of the best EDM movies to date. You can find even more great movie buff gifts ideas in this article from Giftwits as well.
We Are Your Friends (2015)
This movie about an aspiring DJ played by Zac Efron gives a fictional behind the scenes look at what it takes to rise to fame in the world of EDM. The wild ride is fueled with music, drugs, and sex while both a love triangle and a budding career are set up. This movie also stars Wes Bentley and Emily Ratajkowski. Despite its weak theatrical release, it’s now hailed as a timepiece movie for millennials and will probably become a cult classic among that crew, especially those that love dance music. Buy this movie as a gift and include a copy of the thumping soundtrack as a bonus.
Daft Punk Unchained (2015)
Daft Punk is a French Grammy Award-winning EDM band that is probably the most recognizable name in the business, even in the US. This documentary details their career which started in the early 1990s. It uses rare archive footage and personal interviews. While it chronicles the life and work of members Guy-Manuel de Homem-Christo and Thomas Bangalter, it also contains interviews from their closest collaborators like Pharrell Williams, Nile Rodgers, and Michel Gondry. The document was created entirely from previously recorded film and no new scenes containing Daft Punk were included. Their hit song “Get Lucky” helped them achieve international fame and awards, including 5 Grammy Awards. They have also done many amazing collaborations including a song with The Weeknd a few years ago.
Berlin Calling (2008)
A DJ that tours clubs around the world with his girlfriend and manager but ultimately lands in a psychiatric clinic after overdosing on narcotics. It shows struggles in Berlin following Hitler’s “final solution.” The film is ripe with techno clubs and a great soundtrack. Ecstasy puts him into a psychotic break which puts his career and relationships in trouble.
If you love EDM music festivals then this movie will be right up your alley. It’s about six people attending an electronic dance music festival and who are all struggling in some way until their paths collide. The visuals in the movie are amazing and really bring the festival scene to life. It carries all the EDM cliches such as the bro-tank crowd, the slutty girls, the druggies, and the straight-edge (absolutely no drugs or alcohol) just to name a few. It’s both a comedy and a drama with something for everyone. If you’ve never been to a festival and want to see what one is like, this is a pretty good example.
I’ll Sleep When I’m Dead (2016)
Forbes Magazine recently did a write up on the highest-paid DJs in the industry and the hard-working Steve Aoki was in the top five (along with The Chainsmokers, Calvin Harris, Diplo, and Marshmello). They reported that Aoki makes six-figures a night when he performs. I’ll Sleep When I’m Dead is a Netflix documentary about one of the most talented DJs the world has ever known. His story is exhilarating and at times heartbreaking in the time leading up to his biggest show to date. He talks about this childhood, his issues with his father, and more.
Party Monster (2003)
According to Kate Huber at NJGamblingFun, “For a bit of a throw-back, check out this clubbing movie starring Macaulay Culkin and Seth Green. It’s a biographical drama about party promoter and “king of the club kids” Michael Alig. Alig started out as a social outcast but found his groove in the club scene. He rose to fame but drugs ultimately tore him apart and ended in murder and prison time. The film got mainly negative reviews when it was first released but has become a cult classic over time. Roger Ebert even conceded that Culkin’s performance was fearless.”
24 Hour Party People (2002)
This British comedy-drama details Manchester’s popular music scene between 1976 and 1992. It starts out with punk rock but later evolves into the rave and DJ culture of the 1980s. The plot centers around a newspaper reporter that follows and reports on the music scene and news of the time. Although it’s a fictional movie, it is based loosely on real events which can be seen throughout the movie. The “fourth-wall” is frequently broken in a stylized fashion that brings a level of personalization to the film.
Human Traffic (1999)
This 90s movie is a mixture of music, romance, and club culture in Brittan and stars John Simm and Danny Dyer. The tale of five close friends who explore their relationships and personal demons during ecstasy and music filed weekend. It includes plenty of backdrop of techno raves for the EDM lovers out there. It is interesting to note that the UK version and the US version of the movie are pretty different so if you are a purist try to find the original version.
33 Essential Ideas To Promote Your Music Career In 2020
Believe it or not, there’s an endless amount of ideas that will help you promote your music career in 2020. As new social media platforms are rapidly emerging, artists don’t want to lag behind these innovative technologies. Definitely, you have to take advantage of the Internet as a powerful marketing tool. So, I have written down the best strategies for promoting yourself in this digital era like a pro. These days it doesn’t really matter if you refuse to sign a major label deal. With budgetary autonomy, you can go far on your own. The music industry is very competitive but with the following ideas, you can even save a lot of money.
33 Unique Ideas To Spark Your Music Career Success Right Away!
1 – Tell the story of how you got started in music.
2 – Make a behind the scenes video after releasing a music video.
3 – Make a teaser video of your upcoming singles in order to create a sense of expectation.
4 – Host an #AskMeAnything session via Instagram stories.
5 – Share funny videos on TikTok.
6 – Share quotes of your musical heroes.
7 – Host a poll and let your fans pick the best singles from your album.
8 – Share your favorite books and movies with your fans.
9 – Ask for Netflix recommendations.
10 – Give away Spotify gift cards.
12 – Share useful tips with your audience.
13 – Remind your fans constantly concert and release dates.
14 – Raise your voice against social issues.
15 – Express your opinion about music industry news.
16 – Go live and perform your music no matter what.
17 – Participate in podcasts or radio shows.
18 – Share press releases on Facebook, Liker, Twitter, LinkedIn, and Pinterest.
19 – Post testimonials from your fans or people of the music industry.
20 – Share old photos and memories of the past.
21 – Share personal wins (e.g. chart-topping hits and music awards)
22 – Thank your fans and show gratitude.
23 – Post a ‘Throwback Thursday’ and use the hashtag #TBT
24 – Share your favorite music-related apps.
25 – Post a video of yourself showing the process of making music at the studio.
26 – Unveil your morning routine or create a day-in-the-life video.
27 – Post about events or festivals you’re going to.
28 – Show people listening or dancing to your music.
29 – Share a charity you’ve partnered with.
30 – Mention brands that you love.
31 – Make your own merchandise, t-shirts, and caps with your logo.
32 – Share all your social media channels and interact with your fans.
33 – Post about trips you’ve taken.
3 Reasons To Try Online Singing Lessons
Are you a keen singer but have never had the chance to learn properly? Do you think your voice could benefit from some extra tutoring? Do you want to try singing lessons but your busy lifestyle can’t schedule it? Are you ready to begin your journey from a bedroom belter to a superstar songbird?
If the answer is yes, then keep reading.
These days, our lives can be so hectic that we barely even get a chance to sit down and think. You may be someone who has always wanted to have professional singing lessons, but your lifestyle or geographical circumstance hasn’t allowed you to do so.
With online singing lessons, you’re in charge. You can learn from wherever, whenever, and you can fit your learning schedule around your busy lifestyle!
Here are 3 reasons why online singing lessons are so great:
1. Save Time And Money
You probably didn’t even think of this, but taking online lessons doesn’t take as much time out of your day, meaning you don’t need to leave half an hour early to drive to your tutor’s house or studio, and you don’t have to spend an hour’s worth of fuel.
Simply open your laptop 5 minutes before you start, and relish in the wonders of modern-day technology. Who would have thought 20 years ago you could learn to sing with someone online from anywhere in the world?
These singing course reviews show you just how easy it is to learn to sing online. Whatever style you want to learn, rest assured that you can find a course online!
2. You Can Learn From Anywhere
Wouldn’t it be great if you could take an online singing lesson from anywhere in the world? Imagine yourself sitting under a palm tree in Thailand, the waves crashing on the shore, with not a care in the world; and you have your laptop beside you ready to tune in for your virtual lesson.
Well, news flash! As long as you have an internet connection, you can do that!
With online singing lessons, you are able to learn from wherever you are. Not only that, but you are also able to be taught by someone who is on the other side of the world to you. Cool or what?
Virtual lessons give you the freedom to be able to learn on your terms and at your own pace. What more could you want?
3. You Can Record Your Lessons
These days, online lessons are usually taught over programs such as Skype or Zoom. Not only are these applications great for still being able to get that one to one experience, but they also allow you to record your session so you can watch back and practice later.
It’s always beneficial to be able to look back at something to truly learn it. If the option is there, then why not record so you can go over the lesson again later?
It’s also a great way to see the progress you’re making, too!
So, are you ready to take the plunge and learn to sing from anywhere? We guarantee you won’t regret it, and we guarantee it will be a one-of-a-kind experience. The virtual world is your oyster these days, so why not get your laptop out now and enroll on a course today?
You’ll be a singing sensation before you know it!
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