Fashions come and go, but quality and real style are a constant. Nothing shows this quite as well as the Nike Air Max range, which has been going strong since 1987, and is still the absolute benchmark in style and quality for aficionados of the training shoe.
With a pedigree as long and as distinguished as this, you might expect the current crop of Air Max trainers to be keeping to the straight and narrow when it comes to colourways and features, but nothing could be further from the truth. In fact, Nike seem to delight on going out on a limb and showing other designers a clean pair of heels when it comes to innovative use of texture, materials and colour.
Take for example the soon to be released (at least in the US…no dates available for a UK or European release as yet) Air Max 1 City Collection: Here’s what would be a totally radical departure for most designers of sports footwear, featuring as it does a range of floral designs inspired by some of the world’s great cities. Surely only Nike would conceive of this?
Or there’s the hot off the press Patch series, in three colourways of beige/pink, beige/pistachio and black on black, these canvas topped Air 1s are designed with a definite nod towards to the US Marine Corp and feature a suitably military look, with a US flag on the sole and a patch (heavily shared on Instagram recently) which makes reference to highlights in the long and illustrious history of the Nike Air trainer.
Take a look at the Nike Air Max Lunar90 ‘Suit and Tie’ and you’ll see that the technical and sport heritage isn’t lost, but that the design and fashion elements are given top billing in this sleek and individualistic shoe. A classic paisley pattern upper is offset by eye-popping details in a scarily vibrant red. This is a shoe that is really going to challenge conventional thinking when you pair it with a suit and take comfort and function into places rarely exposed to this kind of individuality.
For the latest styles and release news, make sure you keep a close eye on traineraddict.com as they bring you the details on the new crop of Nike Air Max. Of course Nike are going to produce a little of the traditional in the range; a little of the old school Nike look alongside trainers that are out there on the cutting edge of trainer design and footwear fashion as they always do.