LOOK GOOD, FEEL GOOD, DO GOOD the memorable roll-off-the-tongue mantra from Aussie men’s clothing brand The Selectiv; a cool and energetic online outlet. Emulating everything that it means to be masculine, The Selectiv was created in April 2015 to bring its male audience quite literally a ‘selective’ of urban brands spanning from Cheap Monday and Nana Judy to St Goliath and Silent Theory. According to their website the company objective is to provide quality styles that are affordable from desirable brands. The ‘Feel Good’ element of their mantra however, is present in their lifestyle blog which proposes tips on how to lead a healthy and successful life whilst being able to look effortless in the process.
After browsing the website I landed on the Nana Judy collection which is an internationally acclaimed urban wear brand from Melbourne. Offering affordable leather accessories, branded T-shirts and Snapbacks, Nana Judy indulges in effortless masculinity, a sought after ‘underground edge’ that has helped them to obtain a strong client base in Australia, Europe, Asia and the US due to their sought-after underground edge.
I have read a few articles and heard people suggest that there is no money in menswear, but brands such as Nana Judy are the driving forces in proving these sceptics otherwise. Men’s clothing is storming the fashion world with bolder fabrics, cutting edge designs and unique twists on classical men’s tailoring, making it more adventurous for the modern male consumer. Nana Judy depicts the casual, laid back skater boy with easy cuts and retro prints – helping the wearer to envision that anticipated active lifestyle The Selectiv are eager to promote. Fashion is after all, so much more than just the shirt on your back.
Occasionally when shopping for gifts for male family members and friends I find myself on female dominated clothing websites, scouring their usually poorly stocked Men’s clothing options. The collections often lack the trend-led uniqueness that I can usually find in the women’s sections, rendering them disappointing and a waste of scrolling time. The Selectiv rescued my square eyes from staring at countless search engine links and provided me instead with an inspiring hub of becoming men’s brands. That’s not even the best part, as a frequent philanthropist I love knowing that when I get something from the world, I’m also giving something back. The Selectiv’s ‘DO GOOD’ slogan refers to their time spent working with Radio Lollipop – an organisation who voluntarily entertain sick children across Australia and the world. So by supporting the company, you are supporting a great endeavour.
The vast glossary of names adorned on The Selectiv’s website is ever expanding and so the website is a great place to refer back to as their brands and lifestyle continues to grow and develop. I’ve already recommended it to several of my more fashionable guy friends and have heard nothing but positive feedback – so guys, and girls looking for your guys, have a gander at the good stuff.