Calvin Harris has written a new track for a Pepsi Max music campaign. The DJ has produced a brand new song to soundtrack the beverage’s 2012 television advert, which is due to launch later this year. The campaign has also been backed by iconic footballers Didier Drogba, Fernando Torres, Frank Lampard, Jack Wilshere, and Sergio Agüero. The campaign fuses the speed, flair, and tempo of football, together with the energy, rhythm, and passion of music.
The most curious thing is that Pepsi marketers don’t really care the fact that Harris already did a song for a Coca-Cola commercial in 2009, this song was called “Yeah Yeah Yeah La La La”, check out the cool advert below, that’s the only way I can refresh your memory!