Daphne Guinness‘ music video for “No Joke” totally nails the minimalist concept! She sings against a plain white background, but the meaning behind her words will make you stop and think about life for a second.
The highly talented artist, hailing from London, United Kingdom, has a profound affinity for short poems, and this new song reflects that essence. It stimulates contemplation and evokes thought-provoking responses as if one were philosophizing while immersed in the Electro-Pop melody.
Graceful Simplicity in Direction
Directed by Malcolm Doherty and Mark Mullins, the visuals embody a simplicity that speaks volumes. Daphne Guinness takes center stage, devoid of distractions, for approximately three captivating minutes.
Furthermore, the transitions are seamless and progressive, as she showcases her various personas adorned with distinct makeup, hairstyles, and accessories. It is worth noting that the performer of “No Joke” is, above all, a global fashion icon.
Renowned for her experimental works and serving as an inspiring muse for designers such as Alexander McQueen, Karl Lagerfeld, and Tom Ford, Daphne Guinness is a bold woman who embraces originality and self-expression in her artistic vision.
Having said all that, Daphne Guinness’ music video successfully conveys emotions with directness, accentuating the core of her craft.
Existentialism and Reflection
Notably, the message behind “No Joke” revolves around the natural cycle of life and death. It suddenly jolts you to make the most of your days, leaving behind tears and facing tough times with a positive attitude.
It’s a pretty deep composition, even if it doesn’t seem like it, and with its clear language, it hits you right in the soul. Besides, it’s an existential reflection turned into music for the delight of your ears.
You’ll find more cool tunes like this one on her newest album, ‘Sleep.‘
Among my favorites are the danceable gem “Burn” and the majestic Pop Ballad “Time,” among many others. So, go ahead and give them a listen!
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Hi, I’m Erick Ycaza — a music blogger with a BA in Advertising & Graphic Design. I created this blog to keep you updated with daily music news. Surprisingly, I’ve been writing about music since 2007. If you’re an artist and would like to be featured, feel free to reach out: info@electrowow.net
