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Exclusive Interview: April And The Drift Talk New Single “Item For Sale”

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April and the Drift

There’s so much to talk about “Item For Sale” by April And The Drift. It has a sound so unique and captivating that, once you have started listening to it, you’ll realise it’s filled with pure emotions through intimate lyrics. Who would have imagined that this musical project would be born thanks to an online ad? Well, their music is inspired by so many different styles that it’s not easy to slot them into a genre box. Take a bit of your time to enjoy this exclusive interview.

1 — How are you feeling about the release of your latest single “Item For Sale”?

I feel like it turned out pretty well, it’s always a journey to be happy with the final sound and production of any song since there are so many ways you can do it, and also because we both like to keep a pretty free approach to it. In other words, we like to just keep the feeling as our guide to get us through to the ending, above everything else. If we feel like we’ve captured the feeling both Fidel and I usually end up pretty satisfied.

2 — I noticed there’s an eclectic approach to this song. Can you tell us more about your creative process?

One of my favourite musical quotes ever has always been one by Billie Holiday as she said it so perfectly I think “if it’s got no feeling to it, then, I don’t know what you’re doing but it isn’t music” that’s the main aim of both Fidel and I too, for me in terms of writing it and capturing it in a song, and secondly for Fidel to feel it too, and putting his creative spin on it as well.

He comes from a Jazz background and we both like to keep it as free as possible like good Jazz should be, like Billie said it too so well, I never try to sing a song in the exact same way every time, also when we practice, the main aim is just the feeling, if I tried to make it sound the same way every single time I do it, I feel it’s like Billie said again so well, you’ll be stepping into the danger zone of losing the feeling and if you lose that well, then we must be circus clowns or something because it can’t be music we’re doing anymore. We never really know what genre we’re really doing for that reason too, and I don’t care too much about what you call it really, it’s just a name anyway, we’re just happy when we feel that we’ve captured the feeling and for me as a songwriter, the message of the song I’m trying to convey as well, although the interpretation of it is of course always up to the mind of the individual listener.

3 — Do you plan to drop a music video?

No, not at the moment, although we’re planning on doing that with our next release “Let Your Hair Down” in May and definitely “Waves Brush In” in June. But I suppose nothing is set in stone. Do you think we should?

April And The Drift
4 — What about the lyrics? Is this song based on a personal experience?

Yes. All my songs are inspired by and based on my very real life. Many things inspired this song really, and it’s hard for me to explain apart from how it’s just a feeling. But one specific experience I might feel like adding is how I was sitting on a bench outside school one afternoon, having a herb cigarette, when two pretty young girls dressed in their gym clothes came out from the coffee shop and started taking photographs of one of their newborn babies and themselves, and I couldn’t help but feeling really unnerved by the scenario because it honestly looked like they were treating that baby more like an object than a little human being with its own individual soul to look good on Instagram or Facebook I’m assuming.

It’s again hard for me to explain what it was about their mannerism that gave me that a little bit disturbing feeling in my stomach, but I guess it was just the way they were tossing and throwing it around while doing different poses with their perfectly symmetrically shaped buttocks involved also of course. I think there is a big difference between consciously choosing to belong to someone compared with being born into the situation and being forced into those shoes, especially when you’re too small to understand what’s even happening or being done to you. It can be a really beautiful thing too though, and I think we all need to belong to something or someone we love, to feel happy and fulfilled in life.

5 — Was the making of this song different from others because of COVID-19?

No, not really I suppose if anything I wrote it with more ease than I usually do, as I’ve written songs now for quite a while too without getting too interrupted by a thousand other distractions of life, so I’m in that mindset, which makes it much easier for me to focus on getting inspired by something that attracts me, as well as painlessly completing it; and the COVID-19 kind of allowed us more space than ever to reach the end-product than I think we’ve ever been privileged enough to experience at any time before.

6 — After this pandemic, will you participate in festivals or do shows?

We hope to get there one day before we die. We haven’t really done it before because you need a pretty large repertoire to be able to deliver a live concert but I think we’re getting closer to that target than ever before.


7 — How did you meet each other?

On an online advertisement. Fidel was looking to get better at producing songs and was looking to find some practice dolls for it, and I always loved to write songs from a pretty early age and thought it sounded fun to get some of them recorded for free. I remember the first time I sang into a microphone what a scary strange experience it was compared with just singing to myself on the piano. Little did I know he was going to end up becoming my tutor in music, and some other things, but mainly in singing and songwriting too. I had to teach him to get back to his earlier roots of music though as well as he had been caught up a lot in doing robotica “modern music” I like to call it. It took me a year I think to convince him to do just a pure acoustic arrangement for one of my songs if not longer after we met up again two years later after I had finished a bachelor’s degree in psychology.

8 — What’s the funniest anecdote you have from producing music?

He once produced some dogs barking, cats meowing and some magpies chirping and put it together as an assemble for the animals.

9 — If you were not musicians what would you be?

Garbage police officers possibly. Or some humble servants of the animals of some kind.

10 — What else can we expect from April And The Drift for the next months?

Our next release is a Reggae release, it’s more classic Reggae this time than our previous stunts, although Fidel has of course put his own artistic spin on it. Then in June we’re hoping to finally get a Folky acoustic guitar song recorded to our liking, one I’ve written now a long long long time ago but we just can’t seem to get it right each time we try. We’re halfway there so there’s hope for the second part of it. In July, we’ve got some more Jazzy Reggae coming. And in August, surprise, we got some more Reggae coming as well, a little bit gypsy Fidel says it is. In September we’re hoping to get an old one I’ve written now almost a year ago, Paperback Station, finally completed to the liking of both of us as well. I think it’s Jazz but I’m not sure Fidel agrees with me.


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Hi, my name is Erick Ycaza. I have a BA in Advertising & Graphic Design. This blog is to provide you with daily music news and share my personal style.

Interviews

Exclusive Interview: COY SWEDE & J.O.Y Collab On “Never Ever”

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COY Swede Never Ever
This is the first time COY Swede ventures into RnB by joining forces with J.O.Y. In an instant, you will be blown away as the quality of his new single “Never Everfeels like charting song material. Read our exclusive interview with both artists!

1 — How did you end up working together?

COY Swede: Me and J.O.Y also did “Closer” through Soundbetter platform together. And RnB being one of J.O.Y’s genres I knew we could make another magic track together.

It’s very rare I work with the same singer again. But we speak the same language musically and we connected, even more, this time.

J.O.Y: Me and COY Swede first met up online on Soundbetter (the leading platform where singers and producers meet to finish each other work). He wrote me to be his singer for his track “Closer.” From there on we became friends and collab more frequently together!

2 — How would you define RnB music?

COY Swede:
It depends on how far you go back in time, 50, 70, or 90, and our time. Genre changes very fast in our time and gets a bit blurred or, some genres evolve into something new.

But for me, RnB is still pure Soul and Blues and also can be a flavour of Chill Pop and influences rhythms from Hip-Hop. That’s my personal thinking.

J.O.Y: RnB was my first love in music! I remember listening to greatness such as Joe, Brian Mcknight, and Craig David and was impressed by the runs, variation of tone, and vocal skills these guys have! This made me do a lot of cover songs of the RnB genre and me ending up having my singing style from them.

J.O.Y Never Ever
3 — Collaborative songs are trendy these days, do you see it as a marketing strategy or is it something else?

COY Swede: For me, it evolves me as a producer. Gives me more experience. I work only with the best singers that share my passion among the independent areas.

Over the years I also have learned how to know what I’m looking for around a genre and theme for the song. What vibe do I want to create.

Marketing strategies change all the time and we Indie artists work really hard with the tools we have.

The most important thing for me is to keep going and deliver the music to my listeners. Show interest in other artists, be helpful if I can, and also learn more about how to get my music out there.

J.O.Y: Doing collabs is one of the best ways to showcase your music and learn from it. You learn to see different kinds of colors of music. You are also forced to go out of your comfort zone which allows you to grow.

4 — What new things did you learn while recording “Never Ever”?

COY Swede: Well, it’s actually the first time I produce an RnB track 😊 I would be very happy if the listeners can connect to it. The bells in the intro are actually recorded by an instrument and then I added some effects using “Thermal from Output.”

Every track I make gives me something new. I’m very happy with the variated bridges in this track to be a little technical. And my challenge was, how to make a short song feel longer than it actually is. We also wanted this song to have a good hook and a chorus to sing along to.

J.O.Y made awesome work with his skills as a singer and writer.

J.O.Y: As a songwriter, you always get to learn a new perspective after each song. Especially here I evolved my songwriting by having the hook be a statement and the verses describing my story. I will definitely write more songs like this, where the hook is simple yet catchy and the verses a bit more complex.

5 — Who is the main songwriter of this new track? What inspired you to write the lyrics?

COY Swede: We worked from a theme I sent J.O.Y. And for the chorus, I recorded a sample of my voice. Then J.O.Y did his magic. Just a note, only the VOCAL is mixed together from 15 stems to give you a perspective. 😉

It’s also a love song for people that found new love and how to carry it forward. But as a songwriter/producer you are open to how a listener feels about it. You can, “Never Ever” know. 😊

J.O.Y: COY Swede presented me with the theme of the song, and explained it to me pretty well. From that on I felt inspired and tapped into some of my experiences to replicate this feeling.


6 — Who would you dedicate this song?


COY Swede:
Anyone! It’s about love, new love, or even some things you have clear out before you move on! That can sometimes be very hard!

The unique bells in the song maybe is a slight try to call on that upcoming Christmas vibe. Mariah Carey, are free to make a cover if she wants. 😉

J.O.Y: To all the listeners that go through a tough time right now. It’s that season again when tracks like these are needed.

7 — How would you imagine the music video?

COY Swede:
No plan at this moment. Maybe a lyrics video on my YouTube channel.

8 — Are you planning to drop remixes for this release?

COY Swede: No plans at this moment.

9 — How do you spend your free time when not making music?

COY Swede: Family first, I love to travel around the world, health, training, and love cooking if I have time. I also read everything that has something to do with space research and am also engaged in earth’s environment and climate.

J.O.Y: Coy Swede nailed it. Family first. Sometimes music can feel like a job where all you think of is music. It’s good to have breaks to enjoy with your loved ones. Also, it’s very good for your creativity and finding new inspiration to write music.

10 — Lastly, what are your future plans?

COY Swede: Next year maybe I will try to do some more DJ appearances. I did one this year 2022 in Stockholm. Maybe together with my music bro Alan Walker or, even Tiesto would be really cool!

It would be cool to finally meet them both in real life, and talk about music experiences and future experimental stuff. You “Never Ever,” know! 😊

One thing is for sure I will keep doing this, and create more music. I would also like to try to make a score for movies or TV in the future, would be cool, if one of my released songs were featured.

J.O.Y: Be more active as a songwriter and have a lot more placements with bigger companies or TV/Film. I want to watch a show and hear my music in the background – that’s something I can imagine would be super cool and surreal.


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Blind Mutation Discusses Experimental Music Video “Shadows”

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Blind Mutation music

If you’re into hypnotizing Ambient Techno tracks, then Blind Mutation should be on your radar. Her latest experimental music video “Shadows” was awarded and this exclusive interview explains it all!

1 — If I’m not mistaken, electronic music is your passion. How does this interest has come about?

I actually think my dad’s taste in music really influenced me a lot. He used to put on a lot of quality electronic music for me when I was a child, from classic Depeche Mode to more underground experimental electronic How to Dress Well. So, my interest in electronic music started growing from a very young age. When I became a teenager, my mental health started to get worse, and I started to relate, and thereafter, listen to darker and gloomier electronic music like dark ambient, triphop, or hard warehouse techno. That’s basically how my music taste was formed, and why I love electronic music.

2 — When exactly did you become Blind Mutation?

In theory, I think I became Blind Mutation pretty much as soon as I started producing and composing music which was 2 years ago. I began writing tracks with an emphasis on cinematic melancholic sounds that translated my deep intense emotions, and I still continue to do it exploring more and more ways to express my feelings through music. But, officially, let’s say, I became Blind Mutation when I released my first DJ Mix called “WAVE/PHONK MIX” on SoundCloud almost a year ago.

3 — Musically speaking, who is your biggest influence or inspiration?

I love to answer that question 🙂 I would say that my influences/inspirations have been changing throughout the years. When I was 14-16 my favorite band was Coldplay. I loved their not-that-well-known tracks which were more on the electronic/ambient side, like my all-time favorite “Midnight”. As for now, I very rarely listen to Coldplay. Now I am more into experimental dark emotional stuff like Techno, Dark Ambient, IDM, and Trip-Hop. Some of my inspirations/influences at the moment are Aphex Twin, Arca, Trentemoller, Clams Casino, Hans Zimmer, I Hate Models, and Crystal Castles.

4 — Congratulations on winning Best Experimental Video at the Indie Online Film Festival. Did you ever expect this result?

I was hoping for it 🙂 But I don’t really like expecting something to happen, especially when it comes to receiving awards. Because if you think you would win the prize, and then you don’t, you would probably get upset. But if you don’t really think about it and just let it happen, you get more excited if you win, and don’t really care if you don’t get an award 🙂

5 — Tell us more about how your collaboration with All Around came about.

We met a little more than 4 years ago in college in LA. He was a directing major, and I was an acting major. We’ve been very good friends since that time, and we’ve done small projects together here and there in college and just for fun. Then, when I switched from acting to music and started releasing my DJ Mixes, he began doing all the visuals for them. So, when I was ready to release my debut track “Shadows”, I knew that All Around would be my director, cinematographer, and editor. We have a similar vision when it comes to art (music/video/films, etc.), and so it’s very comfortable and fun for us to work together.

6 — Would you interpret this clip as a short horror film or is it something else?

Shortly, I would say, yes, it could be interpreted as a short psychological horror film. To elaborate: it’s interesting that when we showed the music video to our close surroundings, a good amount of people said that “Shadows” looked more like a short horror film rather than a music video. “Shadows” indeed has a much slower pace than a usual music video. In terms of cinematography, it’s also shot more like a film rather than a music video. But I think I would still call “Shadows” an experimental music video rather than a short horror film, because, in my opinion, it still has a dynamic of a music video, and our initial idea was to create a music video not a short horror film.

experimental music video
7 — What tools, instruments, or software were part of the production process of “Shadows”?

Well, the track itself was produced, mixed and mastered in Ableton. As for “Shadows” music video production, My friend All Around who I collaborated with, has an amazing RED Komodo camera, the music video was shot on it. Also, my face, chest, neck and my arms had to be bandaged in the shot all the time. We needed special bandages, the ones that stick to the skin and to each other. We had 3-4 shooting days, and not all of the bandages could be reused. So, I had to buy lots of them. Was driving from one CVS to another buying the entire available supply of those specific bandages 🙂

We also had a chance to work with an amazing super professional makeup artist, Darya Kholodnykh, who did the make-up for the “demon’s” hand that appears in the music video. She managed to find a creative way to make the hand look realistic and creepy although we had a very small budget.

8 — What can we expect from Blind Mutation next? Are you keen on exploring science fiction themes?

I love science fiction, and I would like to explore themes connected to it in the future. But as for now, I think I’m more focused on expressing my inner feelings and emotions through my music, and treating producing/composing/creating DJ mixes more as a therapy for myself. I’d love to dive deeper into the psychological aspects of our lives and have an influence on people’s emotions and their unconscious through my music. That’s what my next release will hopefully do! It’s a dark ambient track called “I come with the rain”, and it’s coming out in the beginning of January! I’m also working on a new dark warehouse techno DJ mix which will also come out around the same time.

9 — What do you think you’d be doing if you weren’t an artist?

I’ve always loved to think about this. I am very interested in psychology, so I would definitely study it in college, and then probably become a psychotherapist (do not mistake with psychologist or psychiatrist), I would do scientific research and come up with new more effective therapies.

I would also love to direct and shoot (be DOP and operate camera) my own film(s) in the future! It’s a big dream! Plus I got my first degree from a film college, so I am familiar with that stuff. By the way, I’m also super interested in graphic and game design! Would love to try doing that in the future too!

And just to top off the list with more geek stuff: if I had another life, I would become an astrophysicist to study and explore space.

10 — Lastly, do you have any specific goals for 2023?

The most important and clear goal is to get the artist visa in order to be able to stay and work in the U.S. Speaking of my artist goals, I would love to get my first DJ gig in 2023! I would also love to explore new music genres in my productions (like trip-hop or hard dark techno)! Finally, I have so many things I still have to explore and discover in terms of production, mixing sound design, etc. So, another very important goal is to just continue learning!


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Bubba Brothers Talk Last Summer And Tribal House EP ‘Basstribe’

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Bubba Brothers
Bubba Brothers
continue to take the Electronic Dance music world by storm. Their latest release, ‘Basstribe’ was well received by listeners all over the world, marking a new milestone for the duo. Alongside impressive releases and powerful live shows, the duo recently celebrated their anniversary by playing at important venues all over the summer.

We found time to talk with them about their summer season, what they were up to and what was coming for them.

1 — Hello Bubba Brothers, how are you?

All good thanks. 😊

2 — Summer is now over, what have you been up to this past season?

This was a fantastic summer… we had great moments. A big thank you to all our fans all over the world.

3 — You released your EP ‘Basstribe’ around summertime, can you tell us more about what it was like working on this production?

It was really exciting; the timing was perfect and it was great to see and hear DJs playing the tracks live around the planet, so yes… ‘Basstribe’ was really fun. 😊

4 — Have you got any summer highlights?

So many… playing in Ibiza, having Oxia at our anniversary party, and sharing the decks… many good moments. And as said, we are very grateful for that.

5 — Which artists were on repeat for you during this summer?

Hahaha… great question! Tube and Berger, Dennis Ferrer, Kolsch, Themba, and many others. 😊


6 — Did you develop new projects or ideas during this season?

Yeah… just came back from Iceland, and a new track is already in the horizon. So, stay tuned! and also 2 finished tracks will be launched in a few weeks.

7 — What’s the last thing you learned over the summer?

To stay focused and humble. Keep your feet on the ground.

8 — Aside from performing, what other activities did you enjoy doing during the summer season?

Like any Portuguese, the beach and anything that involves the sea is our thing 😊 Missing summer already.

9 — What are you looking forward to doing next summer?

Playing in Europe as much as people book us and I hope they will do, a lot!

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