A recent article in Forbes magazine crunches some numbers on why Brazil has become one of the meccas of electronic music, with an earning capacity to rival the United States and Germany. According to a study conducted in Brazil, profits from dance music events shot up considerably from 2010 to 2011. Ticket vendors collected $515 million for electronic music events in 2011, up 56.64% from the previous year, while the electronic-focused Rio Music Conference brought in $626 million.
Forbes quotes that visiting guests can command up to $100,000 per gig, with the collective sum paid to DJs who performed in Brazil in 2011 being $57.2 million (79.9%) more than 2010. The magazine notes the rise of twenty and thirty-somethings with disposable incomes and the array of world-renowned clubs like Green Valley and Warung as fuel for the multi-million-dollar dance music economy.