Admit it. You deserve better. From your personal style to the products you use, any gentleman knows that it’s important to look the part. Daily personal care is no exception. We talked with Gaffer & Child, an organic skincare line designed in Los Angeles made by men for men, to learn what it means to #giveadamn about your appearance and rules to live by as an urban gentleman:
What is Gaffer and Child’s mission? Where did the name come from?
Gaffer & Child challenges people to “give a damn”. We focused on men because more often than not they don’t care about their skin, and don’t spend time on personal care. Gaffer & Child is symbolic. The word ‘gaffer’ comes from cockney east London speak. A ‘gaffer’ is a boss, a leader, a coach. We are here to set the new standard in personal care.
What type of gentleman would enjoy using G&C products?
Our products are for the true gentleman. Someone who walks with purpose. Our business is independent, and locally-owned, rather than nationally-owned. Our resources are used to make purchases from other local businesses, service providers, and farms, continuing to strengthen the economic base of the community. Our products are for the individual who works, plays, and purchases consciously. What we’re talking about is the ethical consumption movement, or buying with an eye toward your fellow man and the environment. Essentially it’s for the man who knows he votes with his dollar, conscious consumerism is a way to support your values every time you walk into a store.
What are some of your best-selling/ favorite items?
It may sound cliché, but all of our products are my absolute favorite. I personally use them all daily in my own self-care regimen. It takes us months to develop each product, because we simply won’t release an item unless we’d use it ourselves. Each piece that we’ve created is my favorite. They are all unique in their own way, and serve a different purpose in your self-care routine. It’s taken us over two years to develop an essentials line. That is what we find to be essential in your self-care routine (hair dressing, face wash, shaving cream, moisturizer, exfoliating scrub). From our essentials line we will begin to expand to meet the needs and expectations of our customers. In efforts to create a relationship with our followers, I make sure to personally initiate contact with each one of my customers to gain their feedback, offer my support, and answer any questions they may have. This allows me to have a better understanding of their expectations, so I can continue to improve our current product offerings, and develop more products tailored to their needs.