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Get Your Band On Digital Channels, And Fast

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Starting a band may at first seem like a passion project, but if it’s going to pay the bills, you may want to treat it like a business. Promotion is a band’s form of advertising, and what better way than to access the single biggest platform of all: YouTube? According to studies, the top ten music videos share a collective viewership of over 66 million. Digital promotion is not only one of the fastest ways to reach a wide ocean of fans, but it also spans some of the fastest-growing platforms on Earth.

Social Media As A Starting Point

For many bands, social media may seem like the only digitally viable route to follow for promotion. While social media can play a big part in band promotion, there is a large portion of the internet that still needs to be covered. That being said, for a band to gain digital traction, social media is a good place to start. This means setting up those Facebook pages, Instagram accounts and scheduling tweets on Twitter at the right time. Social media is an important component of fan engagement, pretty much how businesses would use it as a means of customer engagement.

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The Right Approach To Streaming Services

One of the biggest reasons artists are slow to upload their tracks to streaming services such as Spotify and Pandora is the relatively low income generated from these sites. According to research, Spotify pays artists around $0.006 to $0.084 per stream to the holder of the music rights. That means it will take a significant amount of streams before an artist even earns a dollar. However, streaming services should be considered as one of the artist’s growth strategies, as this is a vehicle for advertising which is similar to that of a business.

streaming services
Collaboration Across Channels

One of the best ways to gain traction on promotion across the digital channels is by partnering with a brand that you would like your music to be associated with. This includes partnering with productivity apps for musicians who produce ambient and instrumental music, or fitness apps for those who produce something a little more athletic. Songwriting for games and music scores for streaming sites such as Netflix and Amazon Prime are also great ways to bump up collaborations.

In the age of Indie music, it’s important to get the basics of digital band promotion down as a means to complement physical band promotions.

Hi, my name is Erick Ycaza. I have a BA in Advertising & Graphic Design. This blog is to provide you with daily music news and share my personal style.

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Band Life: 5 Ways To Handle An Unexpected Tour Van Repair

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©[Mario Gutiérrez] /Getty Images

The van breaking down is every touring band’s nightmare, but it happens more often than you might think. Maybe that beater you thought had enough life in it to get you through the last legs of your tour doesn’t turn over one morning after a gig. Or perhaps your bandmate accidentally rear-ends someone and now you’re stuck on the side of the road exchanging information.

Bad luck can strike any time, anywhere, on your tour, stranding you in an unfamiliar town. What are you going to do? This guide is here to help.

1. Know Your Insurance Plans

Whether you own the van or you’re just renting, check your insurance policy to understand what it covers in the event of an accident. This coverage may be the only realistic way you can handle an at-fault accident, so you’ll want to review your policy and inform your insurance provider if major property damage or medical bills are involved.

©[Peter Dazeley] /Getty Images

You’ll also want to check your credit card company to see its insurance policy. Depending on the company, it may cover anything you purchased using the card, including damaged gear.

2. Call Roadside Assistance

If anyone in the band has a membership to the American Automobile Association (AAA), use it to call the organization for help. A membership gets you access to free towing within a certain radius of your pickup location. AAA technicians can also help your band out if you need to jump a battery, install a spare tire, or unlock the van after someone locks the keys inside.

What happens if no one has a AAA membership? You can call a towing company to give you a tow to the nearest auto mechanic.
In the event of an accident, a tow truck may arrive at the scene before you look up a number. Don’t go with these companies. Even though they may seem convenient, these collision chasers run towing scams to trick unwitting drivers into costly towing fees.

3. Talk with the Mechanic

When you bring the van into the auto shop, discuss your needs with the mechanic. As a touring band, you may not have the biggest budget for repairs, so discuss patch jobs that will get you running again. While the van may not have a long and healthy life ahead of it, a mechanic can prioritize work that makes it roadworthy.

©[Sefa Ozel] /Getty Images

While you’re at it, you can discuss financing plans to help the band afford essential repairs. Plenty of auto shops provide financing that acts a lot like personal installment loans. Instead of a bank issuing you a cash advance, the mechanic’s billing department breaks down the total repair into multiple payments spread out over time.

4. Investigate Installment Loans Online

If a mechanic isn’t willing to set up a payment plan, you’re stuck paying the bill upfront on your own. If the band doesn’t have enough spare cash and savings collectively, you may want to research online installment loans.

You can easily learn about the benefits of installment loans over the phone while sitting around in the waiting room. Basically, they’re convenient loans available through quick applications online. Depending on your lender, they may even be available with bad credit.

5. Set up a GoFund Me

Don’t like the sound of taking out an installment loan under your name for the band? If they’re great bandmates but terrible with money, that’s probably a good idea.

Instead of borrowing an online installment loan, try asking your fans for help. If you still have several dates left in your tour, you’re going to have a lot of disappointed fans who can’t see your show. They might be willing to pitch in some money to make sure you show up, so set up an online fundraising campaign on GoFund Me.

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Does Music Have An Influence On Sports Betting?

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People listen to music during all kinds of activities. It is used to help us calm down after an intense workday, or to pump up the energy before entering the office. All of us know that music has a certain power over us.

But does it have an influence or impact on sports betting? For instance, do you like listening to music when checking the NFL odds on websites like BetUS? And if the answer is yes – and it probably is, let’s try to find out why.

There is a good reason why music is played during sports matches

If you like sports betting, you have certainly watched a match or two during your lifetime. In this case, you must have noticed that music plays a big part in every match. Obviously, the Super Bowl halftime show is completely in its own league, but this is not the only sporting event that features music.

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Even smaller sporting events play music. It is most commonly used for entertainment during the half-time, but there are other reasons as well. Music is also used to hype up the crowd before sports matches, as well as to celebrate the winner in the end.

Additionally, you’ve also probably noticed that almost every team has their own song or tune that welcomes them to the field or court. So, it’s safe to say that music plays quite a big role in sports.

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Some online betting sites play music in the background

Because music is so closely connected to sports, it comes as no surprise that it also plays a big role in sports betting. Due to this, the majority of betting sites choose to play their own background music.

Some high-quality betting sites even allow bettors to choose which type of music they want to listen to while placing online bets. And they even offer the option to switch it off, if you don’t like the tunes offered or if you find them distracting.

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Music can easily set the mood

As mentioned, music can easily help set the right mood. So, by choosing the right tunes, you can easily set the right mood for placing some online bets. And if you don’t like the jams offered on the website or you find them distracting, you can easily switch them off and play some of your favorite songs instead.

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What Type Of Music Works Best At Party Bars And Pubs?

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Music has a direct impact on whether or not customers enjoy themselves at your party bar or pub.

The right party bar soundtrack may make time seem to fly by. Customers are welcome to sing along, order another drink, and spend a bit more money. Including decent music could be critical to the success of your pub.

However, you’ll need to take extra precautions to discover the correct music and ensure that you have the legal right to utilize it.

What kind of music can you play?

Algorithms do not make songs. They are made by actual individuals, who expect to be compensated for their efforts.

Their earnings do not stop after their recording hits the airwaves. Every time that piece of music is played, whether in its original form or by a cover artist, the composer should be paid.

©[Michael Sugrue] /Getty Images

Picking the Best Music

Once you’ve decided to play music at your restaurant, you’ll need to choose the right songs to set the tone. The atmosphere of a party bar or pub is critical to its success.

Music can help to foster a sense of belonging. Spaces with familiar music playing appear to be familiar. That means that selecting music that your ideal patron could enjoy is critical to your long-term success as a bar owner.

The music you choose should be influenced by the experience your customers expect. Customers may expect any of the following when they enter your party bars:

● Darkness, loud music, and dancing
● Patrons who are kid-friendly and drink lightly
● Spirited debates and loud cursing
● A comparable experience found in an English pub

Variety Is a Vital Point

The playlist for each bar is unique, just like the bar itself. Music that appears to be perfectly suited to one type of customer may appear completely wrong to another. Because there are so many various types of bars and bar-goers, it’s hard to create a single list that’s appropriate for every situation.

©[Michael Sugrue] /Getty Images

Furthermore, many bars change their music playlists throughout the night. Each bartender mentioned altering the tracks based on the atmosphere in the room. They may play softer, blues-style music early in the evening when the party is just getting started, and late at night when patrons are tipsy and nostalgic.

That is why having a diverse musical collection is essential. You’ll be able to keep the celebration going if you have a lot of options.

It Matters Where You Play Your Music!

You are well aware that you cannot simply play music from your phone or personal music streaming account in your bar or pub. To legally play music in your bar, you must have a commercial streaming subscription.

Commercial streaming services such as Soundtrack Your Band, Pandora for Business, Cloud Cover Music, and Rockbot are available. All of these providers include a public performance license, which allows you to legally play the songs in your bar or pub.

The trick is to select a provider that simplifies the entire procedure for you.

Some services, for example, make it simple to customize playlists, and you may set tracks for specific periods. This guarantees that the music is appropriate for the time of day, promoting the greatest atmosphere and encouraging customers to linger and order more drinks.

Top Songs in Party Bars That People Never Get Tired of Hearing

Some songs are simply traditional bar songs. When people hear these tunes, they want to sing along, sway to the music, and order another round.

Here are a few of the most popular songs that people never tire of hearing in bars:

“American Girl”
“Don’t Stop Believin”
“Friends In Low Places”
“Living On A Prayer”
“Hit Me With Your Best Shot”
“Bohemian Rhapsody”
“Closing Time”
“Raise Your Glass”
“Pour Some Sugar On Me”

Conclusion

For Party Bar and pubs the above-explained factors are important. Do keep in mind for a better experience. These tunes are sure to get everyone up and dancing, whether you’re throwing a party at a party bar. With many more playlists in your back pocket, it will be simple to arrange an exciting night with friends!

Which song do you think will make everyone leap out of their seats? What’s your go-to playlist for a good time?

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