What a big year last year was for Wayne Schafer, owner of Big Fat Daddy’s , a well known beef and barbecue caterer , for this was the year he would reclaim his brand as far as fashion goes. (Schafer’s claim to fame dates back two decades to a tiny restaurant or better known as a “pit beef stand” in Baltimore and creating some dry rub, which rose to the media like moths to a flame). His debut into being a clothing designer was a happy accident.
How It All Started
Back in the day in Baltimore Schafer and his brother owned a restaurant, where a huge fiberglass bull was mascot to the to stand and had the words got beef? sloppily running down it’s side. By 1999 the bull hit the media running, the brothers were known for their dry rub used on pit beef, and this was called Baltimore’s version of BBQ. Soon customers would see this bull in papers, magazines and media and would stop in asking for Schafer to change his snorting bull shirts to include the mascot and the words “got beef?” . It was then after much publicity and preorders in 2000 Schafer’s friend Cindy started designing clothes, hats, mugs, and hoodies, for the brothers with several designs each year. Schafer soon made the words more than just words on a shirt, but part of his business.
He remembers the early days with his brother, “I think there was one year in 2002 where it was a really rainy year. We joked that we would sell more shirts than sandwiches.” We had all sorts of got beef things, some were a little crazy. I wasn’t a fan of the skateboard shorts or underwear, but they all sold fast.
When the restaurant closed Schafer took the clothes on the road, and began selling them up and down the East Coast where he sold his famous beef and BBQ at fairs and festivals. In 2004, early internet sales were conducted on a poorly designed free site by Verizon. In 2006 he bought his company back from a partnership to him being sole owner. Schafer had been very active in Social Media, and started on MySpace and Twitter early on. Tweeting about new got beef products was a no brainer. Customers would preorder designs each year and he would deliver them in several states. By 2010 got beef? items were popular side items.
“Winters were slow for us, so we made designs, cool designs, and we were picky about what kind of garments. One year we did rock and roll looking stuff, the next year skateboard, we would change with the times. For our anniversary they looked like baseball and football shirts. We never forgot the roots, so we would change it up and bring back the original bull for anniversary gear, then take him off again. We had to make sure these clothes would last, my family wears them and we work hard and play hard. We then wanted our designs larger than life, yet most screenprinters would only print in a 12” area, we had them extend to 14” and make the brand stand out from crappy lesser quality items. We worked with a local company, and there we watched our dreams turn into reality piece by piece. A scribble on a piece of paper turn into a finished product. My wife and I became apparel designers overnight and didn’t even know it. From colors to swatch samples, it takes us months to settle on ideas coming out the following year.”
Everything changed for the Schafers in 2012 when customers were mentioning how the quality of items had gone down—only the items they described weren’t Schafer’s products, but items bought from print on demand sites or off the web. “I turned on the computer one day and thought I had to do something. People were making got beef this and got beef that but they were crappy, selling for half price of mine and then my customers thought it me putting that junk out there. I realized then over time got beef? wasn’t just a slogan or fashion trend for my family, it was our brand. I was the pit beef man, I had the beef, and I had the clothes that were made with love, for all those years. So, I put a stop to it.”
Schafer went through a lengthy trademark process and had to prove that got beef was more than just a few words on a tshirt, it was his mark. Then, in 2014, their legal team worked on shutting down thousands of listings.
“I spent a lot of money and time to protect and save my brand. I was close to court several times and have hired litigators on standby. All of this takes time from actual design and implementation of my brand, but it’s a step by step process. To some, selling funny slogans on t-shirts is all they do, and good for them, but for me, got beef is not just a slogan, it’s part of my livelihood. I guess you could say I got beef with them.”
Schafer says, “Many people didn’t know and stopped selling immediately. We did offer some licensing but got to the point we would rather just reclaim the brand and so we didn’t renew any licenses. Think about how much time we took to protect it and now we have to go back and redesign it.”
The larger than life logos for 2015 contain the Registered “®” mark on them and come from one place – Big Fat Daddy’s. Schafer says, “The easiest way to flush out the counterfeits is to just sell it yourself.”
So what now? “We launched the 2015 gear in nature tones and we’re working on a vintage line. The original brand costs more because we don’t print our own, we design it, have it printed and shipped back to us, then we sell it. Rest assured, your garment meets our quality approval. The screenprinter is in the same state. If you’re wearing my brand it’s going to be something I wear. So does my friends and family, we work hard in this gear. It’s going to be well made, the screenprint is going to last and you’ll keep coming back for more. We design it and we watch it get screen printed right here in the good old U-S-A!”
Schafer’s items are for available sale and as you can see, the new logos are larger than life.
Tips On Taking Care Of Your Gold
Of all the elements, gold has always had its emphasized value, both material and emotional. This precious metal is mentioned throughout history all over the planet. It has been a vital element of the economy of many world countries. Even today, gold has a significant impact on global financial flows. Why people appreciate this metal so much, find out here.
Most of the jewelry today is made of gold. Even those who don’t like to wear it keep some precious pieces. Yet, many more people love this metal in all shapes and colors and put these accessories on at every occasion.
The good thing about gold is that it’s corrosion-resistant. Still, since it’s quite soft (even in alloys), it’s not immune to cuts and physical damage. During everyday use, the jewelry gets noticeable scratches, and it loses its shine. When it gets into direct contact with the skin, it becomes darker because it collects dead cells and fat from the skin. That applies to the items of 14 and less carat purity. Taking care of your gold can be done with a little extra effort, but it doesn’t cost much.
One of the ways to care for your gold is by using a good quality polish. As it doesn’t rust, water is a basis for cleaning jewelry. Soap and water are good enough to clean and condition these accessories. There are even kits available that include cleaning supplies to get you started. You can purchase these supplies from specialized stores in your locality or order them online.
In case you own personalized items made of precious metals, you should avoid aggressive chemicals. These pieces are already scratched (due to engraving), so they are more susceptible to damage. Instead, use mild cleansing agents to protect your investment. If you put them on and off all the time, always have a small microfiber cloth to wipe these pieces after wearing.
The color of your jewelry doesn’t matter, as it needs to be cleaned regularly. For pink or white gold, that needs to be done even more often because the oxidation causes discoloration on these items. Soap and water alone will not be able to take away the discoloration. You will need a proper cleaning solution.
Use Suitable Cleaning Agents
You need to pay a lot of attention when using chemicals to clean golden items. Some agents are too aggressive and will damage your precious pieces even more. Also, if you do not handle these solutions correctly, you may injure yourself. Things like ammonia or nitric acid can create deep burns if not used properly.
Ammonia-based cleaning solutions are an excellent thing for cleaning your gold-plated jewelry. But don’t forget to keep them away from your eyes and ears as the fumes can be very irritating. Also, you should wear gloves when handling jewelry maintenance.
On the following source, find the explanation on how to use ammonia for gold cleaning:
Another method on how to take care of your jewelry is by storing it properly. Placing these items in a velvet pouch or box will keep them safe and prevent dust and dirt from reaching them. These can also be put in plastic bags and placed in a soft, dry place. If you store your gold regularly, then you can avoid oxidation, scuff marks, and tarnish on your investment.
One of the best ways to keep your precious accessories from getting scratched, dented, or tarnished is to wrap them in plastic. There are plastic wraps that can protect these pieces from dust, chemicals, UV rays, and even air compression.
One thing to keep in mind when storing gold items is that you shouldn’t mix them with the other pieces made of brass or copper. Copper can cause a buildup of oxidized deposits that will give your jewelry a patina hard to remove.
Some people even have small drawers or cabinets for keeping valuable items. They have particular compartments for storing different kinds of jewelry. If you think of this type of storage, keep in mind that drawers don’t have scratches, dents, or breaks. It is best if they are upholstered with some soft material. When packing valuables in compartments like this, make sure that the pieces touch each other as little as possible.
Protect Jewelry from Chemicals
As gold has a high to matt finish, the plating in your jewelry wears off at a later stage. Exposure to aggressive elements can speed up the deterioration process. That makes your jewelry lifeless and brittle. So if you plan to clean your golden pieces with any chemical cleaner, make sure it’s suitable for these items.
The crucial tip for keeping your valuable pieces intact is to avoid chemicals. It’s not only about agents used for gold cleaning, but also those in cosmetics, house cleaning, and disinfecting products.
Seawater (chlorine), lotions, and sunscreens (containing alcoholic elements), as well as many house cleaners, adversely affect metal jewelry. So it is advisable to take off all the gold pieces before using the listed products, going out in the sun, or planning to clean the house. These things can cause severe damage to your gold-plated jewelry so avoid chemicals as much as possible.
When thinking of how to take care of your gold, another critical issue is to clean it before wearing it, especially if you didn’t do that for a while. Deep polishing helps jewelry keep its luster and glow for a long time. If you visit the best jewelry repair in Orange County, experts will explain all the benefits of a thorough cleaning.
Regular cleaning with detergent and water may do the trick, but it won’t help if dirt is deposited on the coating. That’s when deep cleaning is crucial. Jewelers will do that for you, as they have specialized tools and agents for polishing all types of gold.
Wearing jewelry has different meanings. For some, it’s a matter of prestige; for others, it has a higher and more important symbolism. In any case, everyone wants these precious and expensive accessories to last as long as possible. Regular gold jewelry maintenance can help you avoid costly repairs or replacements.
The Fashion Advice You Need Before Attending Your Next Gig
If you are looking forward to the return of the live music scene, you might already have started planning your outfit for your first gig back. However, if you are still wondering what to wear to your next gig, here are some top tips that can help you to combine both comfort and style for the ultimate gig or concert outfit.
1. Use Contacts
Although glasses might be on-trend in fashionable circles now, they can get in the way at gigs. There is nothing worse than your favorite band starting up, or starting to get into the groove on the dance floor, only for your glasses to steam up in the heat, or even be knocked off your face by another overenthusiastic fan. To protect your glasses, and to make the most of your concert, you should consider swapping your specs out for contact lenses when you attend gigs. One day contact lenses from PRECISION 1 will allow you to dance all night without interruption, and you can dispose of your lenses immediately afterwards without the care that is needed for reusable lenses.
2. Pair With Flats
Many people head straight for heels when they are considering getting onto the dance floor or standing out from the crowd at a gig. However, although heels might help you to see over the heads of the other attendees, flats are much more practical if you are going to be standing all night; you’ll be able to listen to the music and soak in the atmosphere without having to take off your shoes or call it a night earlier than you would like.
3. Choose Thin, Breathable Fabrics
Concerts and gig venues are notoriously hot, with lighting effects and the bodies of thousands of other fans making the building incredibly stuffy. To make sure that you do not faint in the heat, you should choose thin, breathable fabrics that can help you to party till you drop without breaking a sweat. Either that or you should consider looking at layers that you can take on and off depending on the temperature.
4. Opt for Bright Colors
Your gig outfit needs to be fun and exciting, and there is no better way for your outfit to match the thrill of a concert than to opt for brightly colored clothing. For instance, neons can look great and can even become luminescent under the lights, allowing you to positively glow on the dance floor.
5. Take a Small Purse or Bag
On a more practical note, you also need to consider the accessories that you will take. It can be difficult to take the necessities, such as your bank card and ID, with you to a gig, and many people worry about losing them during the excitement. To make sure that you can keep them close to you without compromising on style, you should opt for a small purse or bag, such as a bumbag, that you can carry around with you throughout the night.
6 Clothing Tips For Seniors Who Want To Stay Comfortable
As we begin to age, we often change our sense of style and start looking for more comfortable pieces. This is due to our bodies being unable to do the things they once were and the fact that we start looking for some added convenience.
Whether, you’re a senior yourself, looking for some inspiration, or a loved one looking for the perfect gift, keep on reading! In this article, we are going to discuss six clothing tips for seniors who want to stay comfortable.
Let’s get started!
Avoid buttons and laces
Buttons and laces can become quite a hassle as we begin to age, so it can be wise to opt for alternatives solutions instead. For example, a great pair of easy on shoes will stop you from having to bend over and will provide you with long-lasting comfort all day long. You might also think about purchasing pants with drawstrings and Velcro front closures on blouses and shirts.
Our body continually changes sizes throughout our life, and this happens even more frequently as we go into our senior years. To avoid having to purchase new clothes every second month, it can be beneficial to find a reputable tailor. Obviously, you won’t go changing your entire wardrobe, but it can help you save some of your favorite pieces.
Layer pieces to stay warm
Remember, it’s ok to experiment and create your own unique style. Just because you have gotten older doesn’t mean you have to give up everything! Try layering different materials and patterns to stay warm during the winter months. It’s an easy and effortless way to look stylish. Check out these other fashion tips for the elderly for even more inspiration!
Avoid difficult to maintain clothing
When choosing clothing pieces, you want to make sure that they can be maintained easily. Check labels to ensure they are machine washable and don’t require any extra care. It’s also possible to find designs that don’t need any ironing or steaming. It will save time and avoid repetitive motions that may worsen arthritis pain and other health conditions.
Adaptive pieces are a great way to add convenience to your wardrobe. What this means is that you can wear one item in a variety of different ways. A great plain top and denim jeans, or even a versatile patterned scarf are just a few suggestions. It’s perfect for those that don’t want to be so concerned about putting an outfit together in the morning.
Lastly, one of the best fashion tips to stay comfortable as a senior is to choose stretchy materials. These allow for more movement, are easy to remove, and you don’t need to worry so much if you fluctuate in size. Keep an eye out for soft knits, stretch cotton, lycra, and velvet. If it has an elastic band, even better!
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