The new global campaign by Heineken, called “Dance More, Drink Slow”, delivers a powerful responsible drinking message in a new, compelling way. It focuses on making moderate drinking an aspirational behaviour when enjoying a night out, highlighting the importance of staying in control.
At the centre of the ‘Dance More, Drink Slow’ campaign is a new Armin van Buuren Trance track called “Save My Night”, which encourages and celebrates moderation during a night out.
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