Think of your musical inspirations, favorite artists, and the bands that made you fall in love with music. What comes to mind? Is it an iconic style, smash records, or maybe a logo branded to the front of a drum set? It’s probably all three, which come together to inform a band’s public image.
A brand is essential if you want your group to be as memorable and popular. It applies to your logo, website, performances, and merchandise. However, it even affects every creative decision you make — including presentation, sounds, and visuals.
So how do you build this brand? It starts with developing a persona and having the patience to build it up. Here’s what you need to know.
Now, this first tip is pretty intuitive to creative musicians who are expressing themselves through song. Just take that expression and apply it to everything you do — from booking to social networking. Be genuine and heartfelt in your interactions, so your brand ultimately reflects who you are as a person and what you value.
Aim For Consistency
Everything down to your website font to color scheme matters. You’ll want to ensure that your brand is successfully conveyed across all media platforms, even merch.
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A poor quality merchandise item can easily dim a phenomenal concert and affect sales throughout a tour. You want everything you do to be consistent and reflect your values. This means carefully selecting everything from album art to a screen printing service.
Be Open to Change
Find ways to stand out and be open to change. After all, your brand should evolve with the band’s development. This could mean switching it up every once in a while to find what works. This is where connecting with fans is important, so you can ensure they are continuing to invest in what you have to offer.
Showcase on Social Media
When it comes to details, consistency, and getting your message out, social media can be a huge asset. Your band’s persona and brand will be easily seen through social media. Be intentional with every post while still being genuine. It is about striking a balance between being carefree and meticulous.
This is where being part of a band is helpful. You can always weigh in as a group to decide captions, pick photos, or even take turns replying to comments. Plus, social media can provide a glimpse into those off-stage connections. Live-stream a song-writing session or just post candid moments while on the road to really show people who you are off-stage.
Build Fan Relationships
Bands are nothing without their fans — just listen to any awards show acceptance speech! Part of your brand will be how you interact with fans and what kind of experience you create for them.
You can do this virtually by replying to comments and taking feedback or doing question and answer sessions on social media. Send crew members into the audience to surprise unsuspecting fans with merch or backstage passes. You can even take fan-requested songs at shows. All of these are ways to help fans connect and learn about you outside your music.
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Trust the Team
If all of this sounds like a lot to consider in addition to making music, you are not wrong. This is where your team comes in. Work with people you trust to personify your brand and make game-time decisions. Ultimately you should have creative control, but you want a team to help with album art, fashion decisions, and more. Utilize the strengths and creativity of every team member to create the brand.
Ultimately, you want to build a brand that reflects your authentic self that’s engaged with fans. However, this doesn’t happen overnight. The biggest piece of building a brand is be patient. It takes time, just like getting your music out to the world. Enjoy the process and the growth you will see as your band — and brand — grow.