1upboy blends infectious happy electronic sounds with rap verses on “Digital Aesthetic World.“ As a big enthusiast of Anime and video games, the 21-year-old artist from Hawaii let his creativity run wild while obtaining unique results. Undoubtedly, you can feel there’s an experimental approach in his music that is even hard to define. Anyhow, what makes it different from the rest of mainstream urban tunes actually becomes its strength. Add to this, a catchy delivery and flow that will grab your attention. As the adage goes, the weirder the better!

Furthermore, 1upboy is known for making upbeat songs. He divides his time between college and the military. Since last year, he has made significant progress through the art of recording, mixing, and mastering his own jams. Listening to big stars like Hella Sketchy, Lil Yachty, Rico Nasty, and the era of Myspace Pop bands, stimulate his intellect to produce original stuff with a dose of nostalgia to de-stress.

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You don’t need voodoo magic nor potions to fall in love with this warm and sensual RnB track titled “Love Spell.” Just a few artists like James Aubrey 3 can naturally seduce listeners and make them feel every single word. The American producer, composer, and singer is making his grand debut at Battl Victory Records with such a haunting slow groove and super neat vocals. Lyrics reveal he’s mad in love with his girlfriend due to the effectiveness of magic. Best of all, his music flows with sincere emotions and contemporary synths. Check this out!

It’s worth mentioning that James Aubrey 3 has worked together with important figures of the industry like William Murphy and Lillian Lloyd of Ricky Dillard & New G. Besides his interest in RnB, he’s also influenced by Jazz and Gospel sounds. He excels in playing different instruments, and with big dreams, he aspires to tour the UK and Africa in the near future. At the end of the day, his objective is to use music to connect with people’s hearts.

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Brooklyn rapper KJ Mula is a hardworking artist who flows gracefully to the beat of his new gem, “Active”. On top of that, his delivery is genuine, leaving you in open-mouthed amazement. He is best known for his crazy vibes, while the urban style he is creatively embracing shines through in this single.

With this in mind, you can tell his talent is unbelievably underrated. Whether or not you’re swagging or partying to his songs, he will instantly lift your mood. In the accompanying music video for “Active”, the promising virtuoso flaunts his wealth and alludes to success within the rapid-fire rhymes. Someday, he aspires to become like the greatest entertainers of Brooklyn, such as Jay-Z, Nas, Mos Def, Joey Bada$$, among other important figures from his homeland. Definitely, KJ Mula’s ear for production is what also makes him stand out in his class. If I’m not mistaken, it’s just a matter of time for everyone to see his striking skills.

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It’s always gratifying to keep one’s eye on emerging talents like Oscar Bunnik. The Dutch/Polish rapper advocates for social justice in his most recent release, “A Song For The Drunken Scum”. Besides his killer flow, his thought-provoking lyrics always open the consciousness of people to problems afflicting today’s society. In this new single, he raises his voice against discrimination and racism through the art of music.

One way or another, his passion for human rights and his studies in law motivates him to create these meaningful tunes in the comfort of his bedroom. He feels songwriting is fun and seems almost therapeutic as well. If he can’t change the world, at least is quite admirable he’s trying to follow that positive path in a creative manner.

Combining soft Jazz elements at the background of “A Song For The Drunken Scum”, makes you realize the simple rhythms or moderate tempo exalt much better Oscar’s rhymes. Moreover, he’s musically influenced by Drake, Kendrick Lamar, J.Cole, Stormzy, and even Frank Sinatra. Because of all this, it won’t be surprising to see him growing in popularity over time. Without a doubt, he’s a true hidden gem with a lot to offer for the Rap community.

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It’s no secret that I’m a huge fan of rising indie talents. You’ll thank me after getting to know South London-based Hip-Hop artist, Ultra_eko. Certainly, “Halo” is one of the most talked-about tracks he has released in 2020. This track is a captivating amalgamation of urban sounds, the right flow, tongue twisters, and electronic music. Little by little, he is exploring different genres. Like most of his tunes, “Halo” tells a unique story that is relatable on so many levels. Clearly possessing a catchy and bright hook, it’s impossible not to like sing it out loud.

With such a distinctively shimmering style, he is ready to surprise the world with his second studio album titled ‘Alternate Realities’, out on November 16th. When he is not making songs, Ultra_eko spends time with his children and manages his own business. Working on his music career is still something new for him, but it seems he has taken great steps so far as his compositions denote quality, passion, and love for art.

Who would have thought after purchasing a Korg synth for his son’s piano lessons, he became very keen on this music project. Most importantly, his forte is definitely writing lyrics. Indeed, he expresses his creativity by giving life to his verses and transforming them into melodies. At the end of the day, he wishes that his messages resonate with different listeners. That’s exactly what I call, music with a purpose. Stay tuned for his next single “Always On My Mind”, to be released this Friday.

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