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Jesse Neo Talks Web Project GemTracks And Selling Beats Online In Interview



Jesse Neo Talks Web Project GemTracks And Selling Beats Online In Interview

If you want to buy backing tracks in a variety of genres, then I would suggest you check out GemTracks. This web project belongs to Jesse Neo, a British-Australian music producer, and singer who saw an opportunity when labels, artists and YouTube channels asked him to compose beats for them. Lately, GemTracks is doing very well and will turn into a marketplace soon so anyone can sell their own beats. We chat with the entrepreneurial artist to find out more about this great platform.

1 – First of all, what is GemTracks?

Gemtracks is an online store that sells beats and original backing tracks. The idea came while I was getting a lot of requests to create beats for other artists. I asked myself, why not create an online catalog where anyone interested can easily check out. This way people won’t need to consult me every time they need a track. So, I got a bunch of producer friends together, made a few beats and put them on the website. Slowly, sales came through. Then it just grew and grew.

2 – What makes GemTracks different from other sites that sell beats online?

While there are many sites out there that sell beats, most sell the same beat multiple times. Imagine using a beat in one of your songs and then realizing another artist had also used that same beat! So to avoid that awkwardness, each beat on Gemtracks is only sold to one customer only. The customer also gets the ownership and copyright of the track.

3 – Who is your target audience?

Anyone, really. I have had big YouTube channels buy beats, as well as indie artists.

4 – Do you think selling beats in a competitive market is still profitable?

Just like in any industry, the key to success is innovation. Technology is always evolving. The question is whether you can keep up.

5 – Do you allow independent Producers to sell their own beats through GemTracks?

I’ve been getting this question a lot. So, a few months ago I started working on the function and interface to do just that. Actually, I have way more features planned for Gemtracks beyond producers selling beats, but you’ll just have to wait and see what they are!

6 – How many composers actually work for GemTracks? Why do they prefer to work on a condition of anonymity?

We’ve had more than 20 to date, but many of them come and go. The reason why we all work anonymously is because a lot of our producers have contracts with publishing houses that forbid them to use their names outside of their agreements.

7 – How big is the catalog of beats? Do you give more importance to quality or quantity?

There are currently around 400 full-length backing tracks on the website. From a business perspective, I think quality and quantity are both important. You need quality to ensure customer satisfaction. You also need quantity to ensure all kinds of genres are available on the website.

Jesse Neo Interview
8 – What about exclusivity? Do you remove purchased beats straight away?

Yes, that is our unique selling point. Once a beat has been purchased, our website removes it immediately.

9 – Which are the most downloaded beats regarding their music genre?

Interestingly, rock is the most popular genre. After some pondering, this makes sense though. Due to our tracks being priced higher for their exclusivity, customers that can afford these tracks are older, matured men that grew up listening to 70s and 80s rock.

10 – What new features are you planning to introduce in the future?

Gosh, I don’t even know when to begin! The first feature will be for producers to sign up and sell their beats. Then we are planning to include website builders so producers can sell beats on their own websites too. There are more plans, but I’m taking things one at a time for now.



Hi, my name is Erick Ycaza. I have a BA in Advertising & Graphic Design. This blog is to provide you with daily music news and share my personal style.


The Golden Coast Interview On Debut Electronic Album ‘Elevenses’



Golden Coast

California-based music project, The Golden Coast shares with us all the details of their debut album, ‘Elevenses’. Combining organic and electronic sounds, all the eleven tracks feel like a hypnotic delight to the ears. Scroll down in order to discover more about it, but make sure you play the album from start to finish for the best listening experience.   

1 – First of all, why is your debut album entitled ‘Elevenses’?

Elevenses is a small morning snack break, typically some sort of sweet bread or pastry served with coffee or tea around 11 am. While the origins of “elevenses” as a type of meal appears to be European, this album is deeply American, so I used Homer Simpsons’ pink donut for my album art to emphasize those cultural roots.

This album for me is all about the psychology of play and reward, the sweets or metaphorical carrots that get us through a long day at work, and the nature of reality. Can we choose or create our experience? Humans often try to get themselves or other people to do stuff with incentives, usually because they are envisioning a future state with a different experience than the one they have right now. If I work harder I’ll get that promotion. If I run faster I’ll wear smaller pants. That desire for a different reality, a different experience, makes humans do a lot of crazy stuff. Or at least it looks crazy from the outside.

There is a dark and a light side to reward. We can be hijacked by our natural human reaction to pleasure and reward of any type. Or we can understand our reaction to these enticements and design our own experience.

2 – What led you to choose an electronic music style?

I’ve always been attracted to electronic music. Some of my earliest memories are of my father getting his first Mac Plus and the whole family gathering around and driving him nuts while he tried to install DAW software, probably Pro Tools, which took hours. I remember the first time he got a Yamaha keyboard. My mind was blown by the sounds that it could make. I would just listen to the sample songs on repeat. His interest was always in simulating the real instruments, so he was measuring everything against its comparison to the “real thing”, but I was attracted to the electronic sounds, the artificial stuff was really attractive to me on its own. I didn’t need it to be anything else. I’ve learned a ton from hip-hop and trap about weaving together both organic and more synthetic sounds to create a coherent space with both. For me, hip-hop was like finding the answer to a question you’ve had for a long time.

3 – What is the inspiration behind this material?

I work as an experience designer in Silicon Valley. I am fascinated by the challenges that we encounter in experience design as we work to understand what people want and how they experience the world. The farther you dig into the nature of “reality” you realize that experience design is all happening within the individual. I fell down a rabbit hole this year studying the nature of experience, how we can control and design experience and what influences the reality that we individually encounter. This album is my attempt to design emotional experiences that let the individual listener attach their narratives, their reality framework, to the work. Ideally, they can use this music to make the world they want to live in.

4 – Do you have any favorite track?

“Eight”. But every time I listen to the album I hear something different in a track that I hadn’t quite heard in that way before and I’m surprised, even though I made them.

5 – How long did it take you to finish your debut album?

Twenty years or a week, depending on how you slice it. I had some time off this year and was able to focus on music, but nothing quite gelled. Towards the end of the year, I had another ten days off and this time around everything just clicked. These songs came together quickly and formed a cohesive unit, the timing was just right. I guess I had learned enough about the nature of reality to be able to design what I wanted.

6 – Is your music designed to stimulate listeners’ imagination?

Definitely. Primarily. I’m very interested in what listeners bring to the music. The songs can be both open and very layered, and I’m interested in seeing what people bring into that open space.

7 – How much importance do you give to UX Design in your music project?

It’s a strong facet of the project. I am very interested in the philosophical aspects of experience design. What is the nature of reality in which we are designing, because that’s pretty relevant if you want to make something that actually works. What drives us? What incentivizes us? Do we live in a purely materialistic world or is there more than meets the eye? Elon Musk’s favorite theory is kind of wacky, but once you start to examine the scientific frameworks and chase down the logic, the idea that we might live in some type of hologram or matrix doesn’t seem that far out. And it opens up a world of possibilities in designing your own experience, charting your own path.

Homer’s pink donut is a nod to the inherently artificial nature of the work experience in America. In Silicon Valley, the drive to succeed and chase sweet rewards, and the dark results that can produce, is particularly pronounced.

8 – Is anonymity an important factor as artists?

I think anonymity is useful because we are associative creatures. The less detail I provide about myself, the more the music becomes what people need it to be for them. We can bias experience when we saddle things with a bunch of associations.

9 – What elements are part of your visual identity?

I bring a lot of pink into my visual identity. I like pink because it can be a little jarring and scary but is also quite rewarding in the right combinations. It’s a surprisingly polarizing color and people attach a lot of unnecessarily gendered associations with it. Out here on the west coast, the light quality will often take on this amazing pink hue at sunset that is just intoxicating. It is a magical experience. And the pink donut is so American, and so associated with the idea of work.

10 – Lastly, are you going to release a music video or a live performance anytime soon?

I’m collaborating on a dance video with the Desi Hoppers, the 2015 winners of World of Dance. I’m hoping to release that in the next two weeks.



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Behind The Scenes Of Ken Bauer’s “Feels Just Right” — Interview



Ken Bauer Interview
Swedish DJ and Producer Ken Bauer has a string of successful releases under his belt over the span of his career and has recently been making the transition into the Future House scene with each single. His latest collaboration with J-Rob MD with “Feels Just Right” has certainly cemented his place as one to watch in 2020 as the track has garnered incredible support from DJs, labels, and tastemakers from all over the globe.

1 — First off, great track! Where did the inspiration for “Feels Just Right” come from?

Well, you have to ask Justin for that as he came up with the idea. I now feel stupid for never asking that myself!

2 — You worked with J-ROB MD on this track, how did that partnership begin?

Justin reached out to me a year ago asking if I would be interested in collaborating. I checked out his previous stuff and I was blown away with his talent and musical skills. He had just recorded this song and liked my EDM sound and thought it would be a great match and I instantly agreed with him.

3 — Did you find working together on this collaboration easy?

To be honest, no, as he lives in LA and I live in Stockholm it took us a while finding a good way of working together. Both due to technical challenges as well as the time difference. However, we sorted it out and we had a lot of fun on the way. It did, however, take much longer to finish but it was worth the wait.

Electro Wow Exclusive Guest Mix: Ken Bauer
4 — How does this compare to some of your other releases?

I would say that this track was written in a more EDM POP oriented way compared to my other more club-focused tracks.

5 — Do you have a favourite part of the track, if so what?

Yes, I did an epic outro but unfortunately, we had to cut it out because the track became too long.

6 — How has the initial reaction been?

So far so good, with a lot of plays and support on both radio and blogs.

7 — What was it like working with Sirup Music?

Amazing. The team at Sirup is so professional, enthusiastic and encouraging. They had great ideas and has been very supportive during the planning of the release and after the release.

8 — How would you say your musical style has developed over this past year?

When I went into 2019 I came from the Electro House genre but I am leaving 2019 and entering 2020 leaning more towards Future House/Trance. I really love the genre and feels very much at home with it. During 2019 I got to know @MusicByLukas who is very active in this genre and he is supporting and inspiring me a lot.

9 — Can we look forward to any more future collaborations with you two?

You definitely can, we have a new great track coming up and I will play it to the A&Rs at Sirup Music in the New Year. Hopefully, they agree to release it and find a good release window for the song.

10 — Finally, where can people go to download ‘Feels Just Right’?

The easiest way would on Spotify at but for your readers’ convenience I have made it available here as well.



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SALADIN Talks His Free Bass House Music On SoundCloud + More



SALADIN Talks His Free Bass House Music On SoundCloud + More

Chicago’s Ghetto Rockstar, SALADIN surprises fans with free Bass House music on his SoundCloud page. Lately, luck has been on his side, topping the charts on Beatport and launching many singles on multiple labels. This new decade will be no exception as this authentic producer shows no signs of slowing down. Read our exclusive interview right here!

1 – Thanks for your time, what can we expect from SALADIN in 2020?

Last year was a major success with releases on Revealed Recordings, Tommy Boy Records, Phunk Junk Records, Sirup, and Dirty Dutch to name a few. This year you can expect more bangers coming out of my studio and more tour dates.

2 – When you hear your new tracks “Flame” and “Fuck The Beat Up”, what is the first thing that pops into your head?

Nasty Grimy Music, but in a good way.

3 – How much different or similar are both tracks?

The tracks are pretty similar due to my certain style I have when producing music. I think the fans that follow me will notice.

4 – Why did you decide to give them away as a free download on SoundCloud?

I wanted to give something away to my fans. So many of them have spent money buying my music or buying tickets to my shows. I did this to thank everyone for always being supportive.

5 – Should music be downloaded freely from the Internet? What do you think of the morality of this?

Illegally, hell NO! If the artists are offering them as a free download, then that is fine. A lot of people don’t realize the amount of time and money we put into our music. Plus, I truly hate when people rip music online then play those tracks at gigs. It sounds like shit over the sound system.

6 – What’s your favorite BPM when producing music?

126 BPM.

7 – In your opinion, what’s the biggest misconception about Bass House?

A lot of people call it cheesy or stereotypical EDM. I mean it has some of those elements but it’s still got that true House vibe.

8 – Do you recommend Lost Lands and Spring Awakening for festival-goers?

If you are really into Dubstep, then go to Lost Lands. If you want more of a variety go to Spring Awakening. SAMF is my favorite festival. Being from Chicago, I love seeing React book so many local artists to play the event. So amazing.

9 – How would you rate your experience as a DJ over these festivals?

It was so amazing to see people out there in the crowd getting into the music I was playing. It’s like I was telling a story and they were there listening to my narrate.

10 – Lastly, what’s your best piece of advice for new producers?

Do NOT give up. Giving up is the #1 reason for failure. Don’t let others dictate you either. You do what is you. Create your own style and flare.



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Interview | Questions & Answers With Swordkilla




© [Jacopo Vassallo] /500px

Here you can learn more about Giuseppe Marci aka Swordkilla. The Italian producer opens up about his beginnings, signature sound, and inspirations. Moreover, discover why Australia became his new home and get all the details of his latest single “A Dreamer’s Tale”. Scroll down for the full interview.

1 – When did you start making music?

Everything started in 1999, thanks to my brother, which was a b-boy, getting involved in breakdance led me to get to know funk and the awesome groove of the break-beats. I reckon Def Cut was one of the most influential producers by that time, for me. In 2006 was the time where I started to have a deep interest in vinyl collection, mainly old school rap, soul and funk, leading me to have an automatic immersion in digging into turntablism and beat-making. That was the year where I completely got involved in that and producing specifically for rappers.

2 – How would you describe the Swordkilla sound to someone who has never heard your tracks?

My latest sound has been blended with raw rap from the past, just to name a few; Onyx, Wu-Tang Clan, DJ Premier. And most recently with experimental electronica and trip-hop such as DJ Krush, DJ Shadow, Dauwd, Bonobo and so on. I would say that if you are looking to that old school beat sound from the ’90s and the newest trip-hop, there, is where you’ll find my current style, large spectrum but surely a good connection of styles and messages.

© [Jacopo Vassallo] /500px

3 – What inspires you the most, Hip-Hop or Electronic music?

Electronic, as grandmaster Spotify says that I spend too many hours listening to it.

4 – Why did you decide to move to Australia?

It wasn’t in my plan to be honest, till one day. Coming back to Italy was no option. Long story short, I was living in The Netherlands for 4 years, then got eventually tired of it, sold everything as well as my studio, packed 40 liters backpack and went to Thailand and Vietnam backpacking for about a month and a half. In Vietnam, I was running out of money, as mentioned going back to Italy (Sicily) was no option at all, same for The Netherlands, the closest place to make some money was Australia. So, I eventually booked a ticked a few days before my visa ran out in Vietnam, and went to Melbourne, and here I am 2 years after in Western Australia. Not sure if that’s what normal people do.

© [Jacopo Vassallo] /500px

5 – How different or similar is the music scene in Australia in comparison to Europe?

A bit different maybe “flat” in certain aspects, even if I must say that Melbourne feels like European for certain aspects, especially about electronic music, there is a large community of tech house producers and events managers, one of them is Eat The Beat, which has a large portion of the event organisation in Melbourne, and god they are dope as hell! Same goes for hip-hop, but that does not feel the way I felt it while living in Rotterdam which had still that 90’s and fresh vibe at the same time, in any aspects b-boys/girls, graffiti scene, rappers. No offense, but I still definitely love the music scene in Europe.

6 – How long did it take you to produce your new single, “A Dreamer’s Tales”?

My latest single “A Dreamer’s Tales” has been produced a couple of years ago, which has been modified sometimes. It took about a month to set it all up when I started, sample research, editing, audio manipulation, and mastering. Only lately I decided to publish it, gotta confess that I have many singles that I never published in the past, so once in a while, I dig back my hard drive and pick one.

7 – Did you use the sampling technique on this tune?

Yes, I did, some samples are from vinyl, some found digging online albums in those amazing rare find blogs. I usually love to dig into old school blogs and find rare Japanese sounds as well as jazz and soul.

8 – Is it right to say this track puts listeners in a relaxing mood?

Yes, definitely, this track is meant to give a chilling vibe as well as a message to keep up with your dreams by not letting negative forces to hold you back.

9 – Are you happy with the end result?

I am, but I want to reach more clarity in my tracks, that’s what I’m working on right now. It might take more time to release new tracks since I’m working on a new, better, studied and clear sound for my music.

10 – Finally, what can expect from Swordkilla in 2020?

Many achievements! I’m working on building a promotional agency that helps musicians reach their target audience, and it’s going very well. With music will be the same, I will be taking more time on producing this year, and I’m planning to deliver the best I can from the last 10 years. I’ve been doing this, so feel free to follow my Spotify page for my next releases.



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Luca Draccar Details Upcoming EP ‘No Sometimes Yes’ In Interview



Luca Draccar Interview
‘No Sometimes Yes’ is the upcoming EP from Berlin-based producer, Luca Draccar. Be sure to mark your calendars on January 17th, 2020 if you want to dive into electronic soundscapes. Not for nothing, the stunning snippets made it clear this material was designed to keep the underground scene renewed. Learn more below.

1 – What’s the best thing about your upcoming EP ‘No Sometimes Yes’?

The obsessive flavour research of new sounds and compositional metrics. It’s like breaking the rules by respecting them. I am very enthused having in mind the principles, more than fracture the discipline: conversing with them, seeking the happiness, finding the areas of tangency, rather than those of “divergence”. The arrangement is the metric issue: I basically need a story to be told. Like a movie, it needs to thrill me. The rest as always: DDD > Deep / Delirious / Dark or let’s say: DDDD > Deep / Delirious / Dark / DRACCAR.

2 – In your opinion, is this a club or festival material?

Club or Festival: Both.
Definition: Everywhere.
Compromise: Anywhere.
Genre: Electronic.
Example: No Sky.

The song sounds wide such as a big location, even if it brings parallel you back to the heavy low. To the compressed crushed basement.

3 – What’s your inspiration behind this project?

I wanted to make a record of incoherence. “Bipolarity” and contradiction as balance. That’s why I started thinking about a name project like: ‘NO SOMETIMES YES’. Create something from nothing, being coherence could have been the rational nightmare. Consequently, some arbitrariness of choices regime backs the necessary balance.

Luca Draccar music
4 – I know this EP will feature a total of 4 tracks, which one is your favorite?

“Blackout”… ( someone already says “Knives Out” ) It’s a nervous stripped wicked dark funk. I could never be tired of evolving that story, even if for reasonable compromises I had to stop it at 11:54 min. Which frankly already goes beyond the established equitable time limit.

5 – Can you tell us more about software, instruments or tools that were used at the studio?

I think there is nothing more or less than anything else/somewhere else. Doing what that stuff does. But my special tool is fantasy, is the ocean, the dizziness: and I concentrate my self on this transformation. Software can do it. I don’t pay particular attention to technique, it’s not driving for me. Maybe is disturbing. Although by contradiction I am interested in improving the technicalities, every day. I find Ableton Live such a blast. Bringing together many different styles of mind setting, producers with opposite approaches. I have a liking for Logic, it has a special navigation layout. About instruments I pretty go mad for everything, starting from guitars ending with sequences. I am addicted to bass, I love drumming, and I excited by everything scratching around me. And I am stuck on silence. Such an incredible instrument.

6 – What do you think is the biggest challenge that underground Techno artists face these days?

These days I think you simply have to live your choices with sincerity and spontaneity. They will take you where you need to go. I don’t believe in definitions, because everything simply changes, everything is in motion. Fast movements, slow movements.

upcoming ep no sometimes yes
The challenge may be to go back to the truth. (don’t we live in the reality era?) Or maybe challenge the truth is the new frontier of the modern lie? Underground Techno artists should absolutely break the rules of underground Techno.

7 – What would you like to see happen to change this?

To change itself. To land far away, and be surprised.

8 – What keeps you motivated to produce Techno?

I am not quite sure about definitions. More likely I dialogue with crossover, there are a lot of different musical flavour and influences that dominate my needs. At the same time, there is the desire to get as far as possible in terms of sound and related connected sensations, but then you have to operate vertically to the park of directly available possibilities. This is great. Joining dreams with mere “banal” reality.

9 – Have you ever considered experimenting with new music styles or vocals?

Definitely. I am already working on it, and gonna have great surprises in terms of vocals. As for new musical genres, it is more a necessity than a desire.

10 – Finally, what three songs can you play in your DJ sets forever?

Hard to say… Can I mention my own tracks? 🙂

If not … I can randomly say:

Technasia – No Fear (Kama Sutra Lovers Remix)
Sinisa Tamamovic – Broken Machine
Alberto Dimeo – You know this

Sounds around the globe inspire me, but I have the priority to melt them in my pot. And if I can’t do it in terms of live set, using my tracks, as a DJ set the connections are tight and fast. And if it’s slow and repetitive then could be more rapid and fleet than the fast one.



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