TURN YOUR LYRICS INTO A REVENUE STREAM
There’s no big money label involvement with lyrics, just songwriters and their publisher(s). What used to be a booming part of the business in sheet music has disappeared, but people’s love for lyrics hasn’t. Lyrics are one of the highest-rated searches online, which of course led to thousands of spammy, porn ad-riddled, clickbait pages to catch that traffic. These sites would throw up lyrics from multiple sources, unlicensed, often poorly translated, and then infest you with malware or bombard you with suspicious ads to make money for views and clicks.
That, my friends, is a fairly good definition of copyright infringement.
The thing is, it worked. It worked very well, in fact. While a lyric site with just words on it may sound fairly innocuous, keep in mind that one of these sites had 10 million unique monthly visitors and received a $15 million investment from the prestigious venture firm Andreessen Horowitz.
But that all changed in 2014. In concert with the National Music Publishers Association (NMPA), LyricFind helped license or shut down every lyric site in English as of the end of the calendar year.
“Through its anti-piracy program, NMPA has sent takedown notices to over 300 unlicensed lyrics sites and licensed over three dozen,” says David Israelite, President and CEO of NMPA. “LyricFind has been instrumental in helping infringing sites obtain licenses and continue operating [legally].”
That’s a pretty big deal, and a new source of revenue for rights holders. It’s also big for the sites – the one I mentioned above, with the financing, tripled their traffic.