“Palcohol” will be banned In USA. A new powdered alcohol product announced just days ago has had its approval promptly reversed following a barrage of negative publicity surrounding fears that it could encourage irresponsible – and even underage – drinking.
The American Alcohol and Tobacco Tax and Trade Bureau approved Palcohol’s powdered vodka, rum, and other cocktails ‘in error,’ Tom Hogue, the agency’s director of congressional and public affairs, told The Associated Press via email. The agency did not responded to further questions.
The company behind Palcohol, Tempe, Arizona-based Lipsmark, said that ‘there seemed to be a discrepancy about how much powder’ is in the packets, which are meant to be mixed with water.
Powdered alcohol is not a new concept. Such products are already being sold in other countries including Japan, Germany, and the Netherlands.
According to some, alcohol laws would in general only apply to liquids.
This would mean that powder-based alcoholic beverages could be sold to minors and that the powder would be exempt from alcohol tax and laws, as is the case with certain products in the Netherlands.