R3HAB and Now United once again team up in the studio for their new Dance-Pop single “Run Till Dark,” out now via Liquid State. With the veteran producer’s chameleon-esque prowess when it comes to mastering different styles of music, R3HAB fuses breezy melodies and a soft, undulating bassline to bring a worldly, organic feeling to this euphonious song.
Now United’s 18 international artists represent many different cultures and aspects of the world, which they bring to “Run Till Dark”‘s emotive and hopeful lyrics. Filmed in northwest Saudi Arabia’s ancient city of AlUla, the accompanying music video tells the story of R3HAB embarking on a pilgrimage to find the source of a song. After a day of journeying, he is joined by Now United for an incredible celebration of music.
No matter if you’re a fan of electronic or softer styles, “Run Till Dark” is truly a feel-good gem, following R3HAB’s collaboration with Afrojack “Shockwave,” and on the flip side, Now United’s most recent “Forever United Tour” which saw the global pop group performing at legendary venues in São Paulo, Brazil (Allianz Parque Stadium), and Lisbon, Portugal (Altice Arena). In the past, R3HAB has also produced and written the following hit singles for Now United – “Jump” (over 57M views on YouTube) and “One Love” (54M views).
“I have always been a huge fan of how Now United represents so many cultures in harmony, so I’m beyond excited to join forces again for our new single ‘Run Till Dark’ because their vibrant pop energy pairs naturally with my vision of dance-pop. In “Run Till Dark,” we tap into the unique musical pulse the world has to offer, which we captured in our new music video shot in the mesmerizing oases of Alula. Our hope is that listeners realize we’re all running to the same pulse and, in this moment, feel how connected we are.” — R3HAB
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Hi, I’m Erick Ycaza — a music blogger with a BA in Advertising & Graphic Design. I created this blog to keep you updated with daily music news. Surprisingly, I’ve been writing about music since 2007. If you’re an artist and would like to be featured, feel free to reach out: info@electrowow.net
