Two months after the release of R3HAB‘s genre-breaking hit “Flames” with ZAYN and Jungleboi, listeners can now feast their eyes upon the stunning official music video. Taking place in a dystopian reality reminiscent of the stark and colorless post-Communism cities, the video finds our protagonist as a mysterious black-cloaked figure surrounded by brainwashed, uniform humans. It appears that in this alternate world, all humans are worker bees under an egalitarian and robotic ruler. We watch as our protagonist’s time in this world begins to expire, leading to a most memorable and surprising conclusion. The video is the creative brainchild of ZAYN himself. Check out what R3HAB and ZAYN have to say about the “Flames” video below:
“When I first read ZAYN’s ideas, I was immediately sold. The look, the feel, the vibe of the story, and the visuals fit the song’s mood just perfectly.” – R3HAB
“Flames is a song full of emotions and departure. I wanted this video to reflect this and capture the character’s plight which we can all relate to. I love the look, feel, and grittiness that the director captured from my concept.” – ZAYN
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Over the last eight years, the Dutch/Moroccan artist Fadil El Ghoul – better known as R3HAB – has established himself as a leader at the forefront of modern electronic music. His talent has been called the “future of the craft” by the likes of Forbes and Billboard, and he’s circuited the globe’s best clubs and festivals, all without the backing of a formal record label. In 2017, R3HAB independently released his debut album “Trouble” through his imprint CYB3RPVNK, which amassed over a half-billion streams globally and officially placed R3HAB among electronic music’s heavy hitters. He made number 14 on DJ Mag’s Top 100 list in 2019, topping the charts with tracks like “Lullaby” and “Hold On Tight,” while his sophomore album “The Wave,” revealing more complex, emotional and experimental layers of himself, has amassed over 250 million streams on Spotify alone. In 2019 R3HAB’s “All Around The World” with A Touch of Class quickly became his biggest ever record already topping 200M streams across platforms and achieving gold & platinum status in 8 countries. As demonstrated by “I Luv U” and “Flames,” he is now making his foray into the pop world by producing elegant, vocal-driven crossover tracks that are both musically and lyrically meaningful. Stay tuned to see where R3HAB’s journey takes him in 2020!