The global market is rapidly expanding and growing. The same is about Canada. The internet has widened the possibilities of internal and external business, so the competition is getting higher and higher. How can a company survive and scale in such an intensively competitive online environment? Of course, it is possible with an elaborated digital marketing strategy, where Search Engine Optimization is one of the most essential elements for the long-run perspective. Let us dig deeper into the concept of SEO services, and how they can boost your business in Canada.
What is Search Engine Optimization?
Well, this marketing approach includes a set of actions aimed to reach your business goals by improving your company’s visibility on the Internet market in search engines. Basically, a digital marketing agency that specializes in SEO services will focus on On-Page or Off-Page (or both) strategies, aimed to improve your ranking on Google.
On-Page search engine optimization includes moderation of all text content, visual content, tags and meta tags, alternative texts for images, as well as some technical issues that would improve the users’ experience and engagement with your web pages.
Off-Page SEO, also known as link-building is a part of content marketing and includes posting articles on external platforms with links to your source. It helps to increase your online presence and if managed appropriately, prove your expertise in the field.
Why are SEO services important for business development?
Until now, Google is the leading source of information, where people here in Canada go, when they are looking for any product or service providers. The research says that search engine results of the 1st page gain approximately 80% of traffic, so your task is that your website is among these 1st ten results, and these are SEO services that can help you hit the target. How? You should prove to Google that your website is interesting, useful, and relevant for Internet users.
How SEO search will benefit your conversion optimization?
First of all, site optimization together with content marketing will help a potential client find your business and get to know about it. The higher your website ranks in Google search results, the more chances the businesses have to be seen, and the better is your return on investment. An SEO expert will help you to optimize your e-Commerce website, build a correct and effective content campaign, update web design and functionality, improve customer service and the quality of general experience of the client with your website and company, which in final result lead to higher conversions and boost of sales.
How long does it take for SEO campaigns to start bringing results?
If we are talking about internet marketing strategies, search engine optimization needs at least 3 (but more often 6 months) to start actually showing its efficiency. And the more ambitious are your goals, the more patience you need. Thus, local SEO search will take fewer resources and time than if, e.g., you want to rank high in Toronto or the whole Canada. But in any case, SEO services are not about rapid changes. If you need to boost sales now, combine your SEO efforts with email marketing, social media marketing, PPC, etc.
How to find and choose a professional search engine optimization agency?
There are so many SEO companies in Canada. But if you want to work with the best SEO experts team who will really help grow your business, you should do a little market research and check reviews, of course. Unfortunately, there are many agencies who know that the SEO process is hard to estimate or measure and use this point to pump money from their clients. Do not trust SEO agencies that give 100% guarantees, promise fast effects, ask for no information, or give no suggestions. It is very likely that these guys are not really going to boost your company. Before you sign up for a contract, an SEO agency should provide you with a brief analysis of your website’s technical and ranking situation, and give you some tips on what can and should be done to improve your position. Once you have chosen an SEO company to work with, the team should elaborate a strict plan of actions which step by step will be implemented to your website and content to attract more organic traffic and potential clients. You should also receive monthly reports with performed works and effects.
IntlTech, an international driven digital marketing, web design, and development agency in Toronto, Canada
IntlTech is an international web development, design, and digital marketing company with a head office in Toronto, Canada. We have gathered a team of professional and talented specialists in the sphere of direct marketing, public relations, and web development to help our customers boost their businesses. We provide a wide range of services, especially in digital marketing: SEO, PPC, social media marketing, Facebook and Instagram ads, e-mail marketing, and more.
The members of our SEO firm specialize both in general and local SEO, knowing the specifics of Canadian clients and consumers, making sure every coin you invest into your SEO marketing campaign brings maximum benefit and profit.
10 Unique First Anniversary Gift Ideas
Do you know what to get your spouse for your first anniversary? It can be tough to think of something original that they’ll love. You want to make sure it’s a gift that celebrates your love and reminds them of all the happy memories you’ve shared in the past year. Here are ten unique gift ideas to help spark some inspiration.
1. A Custom Song
There’s nothing more romantic than a custom song written just for your spouse. You can give them the recording as a gift, or better yet, serenade them with it in person. They’re sure to appreciate the thoughtfulness and effort you put into such a unique and special present.
2. A Trip Down Memory Lane
Put together a photo album or scrapbook filled with memories from your first year together. Include pictures, ticket stubs, and other mementos to remind them of the good times you’ve shared. They’ll love looking through it and reliving all those happy moments.
3. A Romantic Getaway
Nothing says “I love you,” like whisking your spouse away for a weekend of romance. Whether it’s a nearby bed and breakfast or a trip to a far-flung destination, they’re sure to appreciate the time spent together alone.
4. A Love Letter
There’s nothing more cherished than a heartfelt letter expressing your love and appreciation for your spouse. Write down why you fell in love with them and what they mean to you. Also, mention all the happy memories you’ve shared in the past year.
5. A Customized Piece of Jewelry
A unique and personal gift, a customized piece of jewelry is perfect for your first anniversary. You can have it inscribed with a special message or your initials, or you can even have a birthstone added. This will be a gift that she will cherish forever. You can get a spinner ring or best friend ring from StoryJewellery for the best choice.
6. A Romantic Dinner
One way to show your spouse how much you love them is to cook them a romantic dinner. Set the mood with candles, flowers, and soft music. Prepare their favorite meal or try something new and adventurous. Either way, they’re sure to enjoy spending quality time together over a delicious meal.
7. A Day of Pampering
Treat your spouse to a day of relaxation and pampering. Get them a massage, manicure, and pedicure. Alternatively, you could take them to a spa for the day or buy them some luxurious bath products. They’re sure to appreciate being able to relax and rejuvenate.
8. A Gift Certificate for an Experience
Give your spouse an experience they’ll never forget with a gift certificate for something they’ve always wanted to do. It could be skydiving, learning to cook, or taking a hot air balloon ride. Whatever it is, they’re sure to appreciate the opportunity to try something new and exciting.
9. A Personalized Mug
Get your spouse a mug that celebrates your first anniversary. Engrave it with your initials, wedding date, or a special message? It’s a small gift that will make your spouse smile every time they use it.
10. A Framed Photo
Frame a favorite photo from your wedding day or honeymoon to remind your spouse how much you love them. You can add a personal message to the frame to make it extra special. This is a gift that will last a lifetime.
11. A Custom T-Shirt
Design a t-shirt that celebrates your first anniversary. Include your wedding date, spouse’s name, or a special message. This is a fun and unique gift that you can both enjoy.
12. A Personalized Book
Get a book personalized with your names and anniversary date. Your spouse will cherish this thoughtful and unique gift for years to come. Just remember, it’s not about how much you spend on them, but rather the thoughtfulness and effort you put into the gift.
When it comes to finding the perfect first-anniversary gift, it’s all about thinking outside the box. Whether you opt for something classic or something unique, your spouse is sure to appreciate a thoughtful gift that celebrates your first year of marriage.
So, if you’re stuck on what to get your spouse for your first anniversary, take a look at these 12 unique gift ideas. From custom-made jewelry to personalized home decor, there’s sure to be a gift on this list that perfectly suits your spouse and your relationship.
Tips For Finding Affordable Pet Insurance
Pet insurance can help you save money on emergency treatment for your furry friend. If you’re looking for the most affordable pet insurance policy around, there are a few things that you’ll want to look for specifically. Let’s take a look at some of the top tips for saving money on your pet insurance policy.
Don’t Stick with One Carrier
Opting for a single carrier is usually a bad idea if you’re looking to save money on your pet insurance because getting a good deal is all about exploring your options. There are many factors that go into determining the cost of your pet insurance, and some carriers will look at certain factors, such as your location, differently.
We’d recommend getting a quote from at least four or five different carriers before deciding on the best one since this will give you a pretty good idea of how much you can expect to pay for coverage. Once you have a ballpark estimate of the cost of coverage, you can then make a more informed decision and acquire the best pet insurance.
Bundle Your Coverage
One of the biggest mistakes that people make when shopping for insurance is not checking to see if one of their existing insurance carriers offers the coverage that they’re looking for. For example, if your car insurance or home insurance company offers pet insurance, you may be able to save by going with them.
This is because an insurance carrier doesn’t want to lose your business to a competitor. To keep you working with them across various types of insurance, they’ll typically offer you a discount if you bundle your pet insurance with one of their other kinds of coverage.
Get Your Pet’s Insurance While They’re Young
Don’t wait until your pet gets old to get them insurance since you’ll likely end up spending a lot more money on your premiums at that point. This is because of the higher likelihood of an older pet getting sick or injured because their systems simply aren’t as robust as they used to be.
This increases the likelihood of you needing to file a claim for your pet, which is something that insurance companies know well. If they’re going to be more likely to pay out, an insurance carrier will charge you more for your pet’s coverage. If you get coverage young enough, some insurance companies will freeze your pet’s rate at the one they had when they were young.
Pick a Breed that isn’t Predisposed to Genetic Conditions
Many pet insurance companies will also consider the breed of pet that you have when coming up with your premium. Certain breeds are more likely to contract specific conditions, many of which can be extremely costly to treat.
The size of your breed will also impact the cost of your pet insurance since larger breeds of both dogs and cats will cost more for a vet to handle. If you’re looking to limit the amount you spend on insurance, opt for a smaller, healthier breed.
5 Innovative Digital Solutions For Restaurants
Is your company striving to become more innovative? How about upgrading your technology? Social media (such as Yelp and Instagram) have infused technology into the dining experience, and people love it. The right technological enhancements will help you give your customers the experience they’re looking for, and you’ll retain and gain new customers as a result.
It is a challenge to decide what technology to implement to achieve a competitive advantage. Using technology can improve customer satisfaction, reduce costs, improve food safety, and increase revenue. Isn’t that amazing? Here are the top technologies that restaurants should consider implementing to stay competitive, such as a LED Light box.
1. Digital Point-of-Sale System
What does it do? Cloud-based point-of-sale systems are the best way to empower your staff: waitstaff can place orders, the kitchen can receive orders instantly, and cashiers can process payments.
Using report features helps owners and managers improve operations by making data-backed decisions, such as which items are selling well or poorly, eliminating guesswork.
2. Scheduling Software
How does it work? Managers can log server and bartender schedules and vacation requests using automated scheduling software. Notifications are sent to the manager of schedule conflicts and gaps, and staff members send reminders when to report in.
Both the customers and the business can benefit from using scheduling software for restaurants. Streamlining the scheduling process means better attendance and freed up time for everyone. This digital solution can also help boost customer loyalty and experience.
For instance, a Live Music, Bar & Restaurant in Manchester can better serve their customers by ensuring the venue can accommodate a sufficient number of people in one day and avoid over exceeding. For this, using scheduling software in managing scheduled events like rave parties, company events, or birthday gatherings would be necessary.
3. Mobile and online ordering
How does it work? Doesn’t it seem like a no-brainer? Despite its obvious benefits, many restaurants don’t implement and execute online ordering properly. It is a plus for customers to see the full menu and how much the order adds up. However, a strong online presence coupled with an outstanding user experience will set you apart from your competitors.
Benefits of online and mobile ordering: Online and mobile ordering eliminate incorrect orders and food waste that often occurs with phone orders. Customers can browse online menus more leisurely, meaning they are more likely to order additional items, increasing sales.
4. Mobile Payment
Fast food and QSR market success are largely dependent on mobile payment technologies. Users don’t have to wait anymore for the server to process their payments with some systems that include mobile card readers right at the table.
Mobile payments are faster than cash and less cumbersome than EMV chip cards. Faster checkout means fewer wait times, faster turnaround, and more sales.
5. Managing waitlists
Diners today don’t appreciate waiting in a restaurant, especially if there’s no space at the bar or in the lounge, and even less if they have to stand in line outside in inclement weather. Apps for waiting list management are easy to use: they notify diners via mobile devices when their tables are ready.
Waitlist management provides several advantages, including enforcing customer rights to roam freely, removing the inconvenience of coasters, and preventing unsightly crowding at the door and in the reception area.
A company that keeps up with the latest technologies can gain a competitive advantage in this digital age. In the restaurant industry, customer perception will be the most important differentiator.
Whatever technology you choose, don’t interrupt the customer’s experience with unnecessary interruptions. A helpful, convenient, and fun innovation is what they are looking for.