If you have ever wanted to enter the fashion industry now is the time. The news is flooded with stories from billionaire designers to a local kid who made millions selling a t-shirt he designed. There is a lot you need to learn when it comes to fashion including being creative to selling your designs. Starting a fashion business requires tenacity, endurance and dedication. Setting up a fashion business is all the more challenging because this is a highly competitive industry and a very complex one as well, even at the smallest of scales.
What other kinds of start-up businesses so quickly find themselves with customers and suppliers scattered around the world, requiring so much coordination and organization? Managing to get all of your materials all to a manufacturer at the same time to start your production and then sending it all out to retailers or boutiques in different parts of the world can be a nightmare, even for those with great forward planning and troubleshooting skills.
All of this is to say that one of the key drivers of success will be your entrepreneurial skills and your commitment to running a business. In order to be successful, you should think of yourself as a CEO first, fashion designer second. A CEO is a manager of people, finances and processes. Therefore, you will have a great deal of responsibility and important business decisions will face you each and every day. The buck stops at you and the business should always be at the forefront of your mind, not just an afterthought.
The Chicago Textile Expo on October 20-22 is Chicago’s newest and most innovative show for the fabric & textile trade. Attendees will learn from industry insiders and successful designers as well as marketing and branding experts. Classes will include Costing and Pricing Your Line, City Resources & Laws, How to Get Millions in Free Publicity, Selling, and Production tips.