Product Placement or Embedded Marketing is a form of advertising, which is getting very trendy since last year, specially in music videos. The main reason why the most famous artists agree to use product placement in their videos is because they can make a lot of money from it. However, music fans like us don´t really like this idea, because the music video turns into a TV commercial, and nobody is really interested to look at them.
When people don´t notice the pressence of a product in the video, that´s because the video director is using a technique called “subliminal”. In many developed nations this technique is prohibited, but it´s terrible that the advertising organizations aren´t doing nothing about it. We now understand why artists are using product placement lately, and this is due to the lowest levels in music sales. I encourage you to buy music and support your favourite artists; we have seen many product placement this year in music videos, ok enough is enough.
Taio Cruz “Dirty Picture”, was my favourite video of 2010, As you can see in the picture above, there is a product placement of a Motorola cellphone. I have to admit that I´m still using that cellphone model lol.
Who doesn´t love the Black Eyed Peas´ song “The Time (Dirty Bit)”? Well we all love that song, and the music video as well, but I was dissapointed when I saw the new BlackBerry Playbook Tablet PC.
Let´s get drunk with Tequila Revolucion, which was promoted in Ke$ha´s “We R Who We R” music video.
Swarovski crystals were also seen in Jennifer Lopez´s “On The Floor” music video.
The lovely Britney Spears seems to love Sony TVs and screens, you can see the latest Sony products in her new video “Hold It Against Me”.
Kylie Minogue´s “All The Lovers” video is promoting an unknown QR code, which was created by Toyota.
Calvin Harris gets trendy by making a product placement of Berocca. This is part of his low budget music video “Awooga”.
Afrojack “Take Over Control” video features the logo of Electro WOW on the back of his head., lol.