What is a Hotel Takeover?
The concept is pretty straight forward. 100% of a hotel is filled with 100% festival attendees. However, what happens during the festival weekend is almost magical. No more worrying about disrupting the tired business traveler next door, a simple trip to the ice machine could become a social adventure, and the opportunities for memorable interactions become limitless. On top of all that, we throw in upgraded brunches, pizza parties, and anything else we can think of to make the experience special.
Where did it start?
The first actual Hotel Takeover took place during Summer Set Music Festival 2016. They had always made it a goal to try and sell out an entire hotel so when they had the chance to do so in Wisconsin, they didn’t hesitate. When it came time for the festival, all of the guests were PUMPED about how cool it was that everyone in the hotel was going to the event. People were setting up hotel parties and having a blast just being around other SSMF fans all weekend.
Sweeping the nation, really?
That’s right. There are now hotel takeovers for Spring Awakening in Chicago, Imagine in Atlanta, Ever After in Ontario, Paradiso in Washington State, and they’re back in Wisconsin for Summer Set. Festival fans are loving it!
They are extremely grateful for all of their fans that are joining them across North America. Without them, none of this would be possible. Thank you for choosing Unity Travel and for your contribution to the world of dance music.