As a new publication hailing from Los Angeles, California, Vanichi Magazine has quickly gathered a cult following of highly-creative globetrotters with a fiercely cool fashion aesthetic. The pages of the digital and print quarterly focus on cutting-edge innovation and imagination as well as the individuals leading the charge. To interact even more with its global readership, Vanichi has soft launched Vanichi Now, their new online daily format.
Vanichi NOW will cultivate fashion, entertainment, art, travel and tech news about people, places and things that are bringing humanity into the future. This will be meshed with fashion editorials and style finds that are applicable to the informed but edgy fashion lover.
Recent features have included 3D printed fashion designs by Tel Aviv’s Nao Raviv, the tech smart Skully motorcycle helmets and a futuristic real-time digital makeup system called Omote. Vanichi Now seems bent on highlighting the future and showing how it’s actually present today. By placing such innovation next to fashion forward brands like Zuhair Murad, Nicholas Kirkwood and Mr. Hare, it furthers an overall Vanichi mindset of style meeting imagination. As a result, everything about the brand almost feels like a mood board for the creative spirit.
Vanichi Now is currently soft launched but will begin providing content twice daily every Monday through Friday starting October 1, 2014.