Colloquially, the watch gets its name from the Rolex president band. The Rolex president bracelet has a simple yet elegant design. Specifically crafted for the launch of the Rolex President Oyster Perpetual Day-Date in 1956, Rolex boasts that the band “represents the ultimate in refinement and comfort and is always made of carefully selected precious metals.” The Rolex Presidential Day-Date goes by many names, but it is still the symbol of status and prestige the company intended when it was first designed.
Rolex Presidential History
What makes the Rolex presidential? It’s not just the band. As the company has long been the pinnacle symbol of esteem, many presidents throughout the years have lent their names for endorsement to the Rolex brand. Then General Dwight D. Eisenhower, was photographed sporting a Rolex President Datejust 18K gold watch, for the cover of Time Magazine in 1951, five years before the release of the Rolex Day-Date and just two prior to Eisenhower being elected president. In 1962, Marilyn Monroe gave an inscribed Rolex Presidential to JFK, on the infamous night that she sang “Happy Birthday Mr. President,” at Madison Square Garden. JFK apparently told his aide to “get rid” of the watch, yet mysteriously it popped up for auction in 2005, and sold to an anonymous bidder for $120,000, along with its original box and a love poem written by Monroe. Finally, Lyndon B. Johnson was the first sitting President to wear the Rolex Day-Date – now officially it was presidential. LBJ was also known to gift Rolex watches to his close friends and colleagues. More recently, Rolex’s tradition of bipartisanship has continued in the White House. President Trump was often seen sporting Rolex presidential day-date watch in all gold. While President Biden was sworn in on inauguration day in his stainless-steel Rolex Datejust with blue dial, prompting the New York Times to call him, “Watch Geek-in-Chief.”
A Rolex Presidential 18K yellow gold watch was even worn by TV’s favorite crime boss, Tony Soprano, customized with a Rolex Presidential champagne dial, throughout the show’s tenure on HBO in the early 2000s. It is reported that in the real world, the late, great James Gandolfini wore a Rolex Submariner, and Jamie Lynn-Sigler, who played Meadow Soprano, Tony’s daughter on the show, sports a Rolex Daytona herself.
Rolex Presidential Value
Time and time again in our lives we learn the hard lesson that you get what you pay for. The Rolex president watch value derives just as much from the precious metals that it is a composite of, as the magnificent feats of wearable engineering that keep its hands ticking, giving them the ability and accuracy necessary for telling its master the time. The Rolex Presidential Day-Date only comes in 18K gold or certified 950 platinum. Oyster Perpetual refers to the watch’s case, manufactured specifically to protect the precious metal interior. And the Rolex Presidential Oyster case is hermetically sealed by a Rolex exclusive tool, making the Rolex presidential waterproof up to 330 feet or 100 meters. Today’s Rolex President Day-Date watches are outfitted with calibre 3255, “a new-generation movement.” One which Rolex boasts is designed and made entirely in-house: “This self-winding mechanical movement is at the forefront of the art of watchmaking. A consummate demonstration of Rolex technology, with 14 patents, it offers fundamental gains in terms of precision, power reserve, resistance to shocks, and ease of use and reliability.”
The Rolex Presidential price ranges from $36,000 to around $40,000 USD for the Oyster Perpetual Day-Date series. The base price for the Rolex presidential oyster is dependent on the material and face size. Watch-wearers have the choice of having their timepiece made from yellow gold, white gold, rose gold or platinum. And the Rolex Presidential faces come in two different sizes, 36mm vs. 40mm. For example, a 40mm Rolex President in 18K yellow gold costs $36,550, while a Rolex President white gold 40mm costs $39,250. Buyers will only save $400 off the Rolex President retail price when opting for the smaller, 36mm face size ($100/millimetre, that’s a steal!) On top of material and size, buyers can also adjust the features of the Rolex president bezel and dial. A 40mm Rolex Day-Date in white gold with a diamond encrusted bezel and dial, will max your Amex out at $59,100. Meanwhile, a more modest Rolex Presidential 36mm in yellow gold simply with a fluted bezel and white dial costs $33,150. It is always recommended that you purchase Rolexes for sale from reputable Rolex retailers with high rating, to verify its authenticity and to provide any potential future buyers of your watch a way to trace its lineage. Whether you are wearing a preside
While everyone must answer this question for themselves, Rolex President watches have undeniably held onto their value and aged like the finest of wines. The Rolex President Day-Date is still the most prestigious accessory a person of means could drape around their wrist. The Rolex presidential watch is a bold, and flashy, statement of confidence and wealth. The initial sticker price is undoubtedly a steep ask, but Rolex presidential resale value always increases. And accessorizing your nicest outfit with a Rolex president watch is as bold a statement of confidence one can make through fashion. From Eisenhower to Tony Soprano, Rolex presidential watches project power for anyone commanding enough to wield one.