Its co-founder and CEO, Berlin-based Alexander Ljung, describes SoundCloud as “YouTube for audio,” a place where folks can listen to homegrown bands, spoken-word podcasts, and comedy. Thanks to the explosion in smartphones and tablets and interest in all things audio, his site is on a roll.
SoundCloud has 40 million registered users, up from 10 million in 2011, but most users don’t bother registering. The site reaches 200 million unique listeners a month around the globe on the Web, mobile devices, and social media.
“That’s 8% of the current online population, or 20 times the size of Sweden” – Ljung.
SoundCloud was launched in 2008, but it wasn’t until a redesign in 2012 that the site started seeing its massive growth. That re-design made it much easier to share audio clips across the Web and on social media platforms.
Hi, I’m Erick Ycaza — a music blogger with a BA in Advertising & Graphic Design. I created this blog to keep you updated with daily music news. Surprisingly, I’ve been writing about music since 2007. If you’re an artist and would like to be featured, feel free to reach out: info@electrowow.net
