Its co-founder and CEO, Berlin-based Alexander Ljung, describes SoundCloud as “YouTube for audio,” a place where folks can listen to homegrown bands, spoken-word podcasts and comedy. Thanks to the explosion in smartphones and tablets, and interest in all things audio, his site is on a roll.
SoundCloud has 40 million registered users, up from 10 million in 2011, but most users don’t bother registering. The site reaches 200 million unique listeners a month around the globe on the Web, mobile devices and social media.
“That’s 8% of the current online population, or 20 times the size of Sweden,” affirms Ljung.
SoundCloud was launched in 2008, but it wasn’t until a redesign in 2012 that the site started seeing its massive growth. That re-design made it much easier to share audio clips across the Web and on social media platforms.
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