Eli Brown is chasing the rave spirit and the euphoria of 90s Trance as the main elements behind his new single, “Electrify.” Beyond its powerful, high-energy rhythm, the music video takes you somewhere unexpected: straight underwater. Yes, you read that right- watch it below!
High-Quality Production Meets Nostalgia
Clearly, “Electrify” feels like a striking contrast to the Techno sound he’s built his name on, but that’s exactly the point. Still, the quality of his production speaks for itself, and fans are eating it up.
Not to mention, this is the first taste of his debut album ‘Panic Attack’ via Insomniac Records, marking a new chapter for the Bristol, UK-born artist.
Moreover, this upcoming material promises a lot, including that dose of escapism that only electronic beats can give you. Plus, this won’t be the only track carrying that nostalgic 90s Trance influence you all have been missing!
Diving Into The Music Video Concept
The concept for the music video is nothing short of maximal creativity! Indeed, this clip follows Brown submerged beneath the water, using slow motion and shifting light to mirror the track’s soaring melodies and euphoric build.
What’s more, the imagery taps straight into the emotional release “Electrify” is going for, that weightless, floating feeling that channels the nuances of classic 90s Trance.
So, he trades Techno intensity for something more emotional, the kind you can’t help but sing along to.
Techno Still Runs Deep
Eli Brown has spent the past few years cementing his place as one of Techno’s biggest names, playing major stages like Tomorrowland, Ultra, Coachella, Awakenings, and Insomniac’s own EDC Las Vegas.
And while “Electrify” shows him branching into new territory, Techno is still very much where he lives.
On top of that, he’s kept those underground roots alive through his label Arcane, which recently hit its 100th release with “Coming In Heavy” alongside Pan-Pot.
CONNECT WITH ELI BROWN
Hi, I’m Erick Ycaza — a music blogger with a BA in Advertising & Graphic Design. I created this blog to keep you updated with daily music news. Surprisingly, I’ve been writing about music since 2007. If you’re an artist and would like to be featured, feel free to reach out: info@electrowow.net
