Music is a spiritual tool that affects how we feel and think. Music helps artists to connect with their audience easily. If the viewers are able to connect music with the message in it, they will become interested and want to learn more. This deepens the relationship between the audience and a brand. For your video content, there are various factors to consider when selecting music that perfectly passes the intended information.
Below are helpful tips on how to get great music for your video.
What is the role of the Music?
You should ask yourself this question to know if the music will accurately drive the message intended. If the music does not add impact to your message, consider replacing it with a better option. You also have to know whether you are passing technical details or broad information to your viewers. For technical details, the viewer needs to focus on your music. For broad concepts, use music that evokes emotions.
Consider Reference Music
If you have reference music, it will be easy for you to identify the most suitable music for your video. For instance, if you feel that a Jason Mraz song perfectly fits your video, visit bedtracks site to search for music. The site analyzes your reference track and directs you to a page with a wide variety of similar tracks. You can as well provide your composer with reference tracks for them to know the tone, mood and genre you want.
Prepare a Budget
There are different ways of getting music, you can get it from other sites or hire a composer. Hiring a composer requires a large budget so you have to prepare for it. A music budget is affected by different factors such as acquiring a license or hiring a composer. For personal use or small businesses, you can pay up to $100 while corporate pays composers between $300 and $100 to create an amazing track for their video.
Hire a Composer
This is an important consideration especially when your video involves a lot of changes in moods. A composer is in the best position to develop concepts and convey moods where they are most suitable in the video. If you have a series of videos based on a particular theme, a composer will help you to find music that makes your brand strong by conveying the right message.
Keenly Explore a Music Library
Most media producers use media libraries to give access to music. The search functions on those music libraries help you to search music based on instrumentation, genre, and density among others. You may get free music or pay for it depending on how you want to use it. The music libraries have different prices and licensing agreements. In case you are wondering about different ways to find out how to choose the right music for video, visit Footage Secrets website to get learn more about selecting great music tracks.
Choose Music that Best Speaks to Your Audience
Demographics is an important factor that you should consider before deciding the type of music to use on your video. If your target audience is people who listen to music depending on their cultural tribe, get a music genre that best suits them. Some of the options available could be electronic dance, salsa, indie rock or hip hop. If you want to reach a broad audience, just use music that does not alienate your audience. Ensure that the music is broadly appealing.
Music makes a great addition to an already awesome video. It is a good combination of sound and footage that makes a video outstanding. Videos and movies begin as audio-visual experiences; you can shoot your video, but when it comes to sound, it is great music that enriches the video content while giving it a deeper meaning. In fact, for some video footage, it is mandatory to use music. For example, when making a dancing video, you need to add music that allows the viewer to understand the choreography.
Music also helps define the tone of the video, using music on a movie about a war scene brings out its intensity at the time. Using some somber music on the same scene immediately changes the tone, feel, and atmosphere of the movie. Knowing how to blend in the music with the video is one aspect, and looking for a good source of the music is another. Stock music and already composed music tracks make excellent sources for music for video.
Stock music, also known as stock audio, remains predominant in modern-day music. Used in mainstream movies and advertising, stock music is inarguably an excellent money saver. With stock music, you can get excellent background music for your video that complements the video within a short time. Various sites offer stock music, the most popular being ShutterStock Audio. The site is known for its incredible video footage, Stock Photography and now stock music having launched a stock music library recently.
Stock music from Shutterstock Music has a great selection of music for commercial use (in movies and adverts) and provides licenses for big projects like global release movies. In fact, ShutterStock music provides extended licenses for such big budget movies. It also has a great user interface with powerful search features.
Following the above tips, you should be in a good position to get the most appropriate music for your video. Take your time and choose the best music that corresponds to the message you are conveying to your audience.