Matthew Schultz is gaining ground quickly in the electronic music scene. Furthermore, when it’s inevitable to get hooked on his new single “Promise For Keeps”. On this occasion, I had the privilege to ask all relevant questions about his unexpected success. Learn more in this exclusive interview!
1 – What point in your life did you decide to pursue the world of music?
I have always loved music, ever since I was eight years old & used to listen to my uncles & cousins play the guitar. I decided in high school to start my own band, with my good friend Chris Daughtry. It’s been such an amazing feeling seeing his journey!
2 – We know you also have other duties as a bank executive. How much time do you dedicate to working on music?
My role as a bank executive is very time consuming, I dedicate most of my life to my banking career, usually clocking in over sixty hours a week. This makes for a lot of sleepless nights and weekends spent in the studio. My passion for music feeds my motivation & to keep pushing and chasing my dreams, no matter how hard it gets to juggle both.
3 – Do you consider yourself more of a producer or a performer?
Thus far, most of my time has been spent in the studio producing, writing & signing. I plan to spend more time performing, once I finish the album I’m currently working on. I also love to do “one-off” exclusive club performances.
I really love what Major Lazer is doing out there with Partynextdoor and Tory Lanez, along with Cashmere Cat. Calvin Harris also has a new single out with “Nuh Ready Nuh Ready”. I feel “Promise For Keeps” blends elements of EDM and dancehall to create a fresh sounding, cutting edge Pop/EDM track – especially the remix ft. Gyptian.
5 – Personally, we think the song’s laidback melody could also work well remixed & more dancefloor focused, are you planning on other versions too?
I have recently released a remix featuring Gyptian. Keeping the essential melody, the music is given a dancehall, reggae-fusion vibe in the vein of Major Lazer, Tory Lanez and Partynextdoor. The laid-back tropical, reggae-tinged rhythm gives the track a slinky, syncopated groove that will work well on the dancefloor. I also have three more remixes of “Promise For Keeps” coming out later this month – by Young Wolf Hatchlings, DJ Surinder Rattan & Electric Bodega.
6 – Did you also write the lyrics & what’s the overall message?
Yes, the song is based on my real life relationship with my girlfriend & soul mate. The song reflects the idea of my long-term commitment to the love of my life. I am in a very happy state of my life right now, so the song definitely reflects and captures my emotional state.
7 – Will you consider releasing a music video for the single?
I really wanted a very artistic visual for this song, so I had an amazing animation created that I feel is edgy and symbolic. It turned out how I wanted it, thanks to the amazing artist 7god Busara. He made my vision come to life, you can check out the video here:
8 – How would you rate the electronic music scene in your homeland?
I think that New York City is always on the cutting edge of new Electronic Music, both from a producing standpoint and also for exposure in the mainstream clubs and high-end lounges.
9 – Any plan to release an artist album at some stage?
Yes, my ultimate goal is to finish my album by year end for an early 2019 release. I am also looking to release 3-4 more singles this year, to continue building on my current momentum.
It’s surreal to me that “Promise For Keeps” has already charted at #21 on iTunes UK Dance Charts, featured in Top 100 on Beatport and leading downloads across many of the major DJ Pools. Both versions have also been featured as high number 20 “Trending on Spotify Playlists” with the likes of J Lo, Frank Ocean, Justin Timberlake, DJ Khalid & Jay Z, Major Lazer, Calvin Harris, Tory Lanez and DJ Snake. However, my ultimate accomplishment is the feedback that I get from other artists and fans, that tell me how inspiring my story is to them. No matter if people have a daytime career and no matter what age they are they can still go after their dreams.