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Interview | Questions & Answers With Now Endeavor

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now endeavor

Now Endeavor‘s energetic Indie Pop visuals are very popular on YouTube. I talked with Pete and Thom to know more about their great music project. Recently, the “You Know Me” clip finds them on the road, driving blithely through a world of peril, and staying as optimistic as possible in challenging times. Scroll down and read this interview!

1 –When did you start writing and composing songs together?

Thom: The first song we wrote together was AC’s “Not Working Right”. I had just parted with a band I was in, and I wanted to do a solo project. I wrote a tune, and I always give my tunes prototype names, which happened to be AC’s “Not Working Right” that time! I was having a hard time writing a vocal melody and lyrics, so I brought it to Pete. He said, “Oh this is awesome!” He came back with a vocal melody and lyrics about a date going horribly, and on top of that, the AC is not working right! I thought why don’t we write more songs?

Just Pete: The exact date escapes me, but Thom is right. Our first song together was AC’s “Not Working Right”.

2 – How have you tried to remain active artistically while in quarantine?

Thom: I’ve been trying to write a ton of songs about random things. I once told a bandmate that I could write a song about anything! Even when I’m not feeling it, I’ll write a super simple song. When I have all of those ideas recorded, I find I can reuse them later and mix the old ideas into new ones. If the idea I came up with is trash, it can stay buried!

Just Pete: It’s easier now. More time to myself to create whenever I want. We’re experiencing unprecedented events which makes way for unprecedented art.

3 –Which singers or bands inspire you to create music?

Thom: That really changes from time to time. I can tell you that recently I wrote three different songs that were inspired by Sufjan Stevens, Phil Collins, and James Taylor. I honestly just go down my playlist on Spotify and say “I like what he/she/they did there.” I learn to play a few of an artist’s songs, and then it feels like you absorb their technique and style. Then you can incorporate the pieces of their style you like into your writing. It’s like…when Kirby inhales someone and gets a power haha. Once I send it to Pete, it takes a whole new direction.

Just Pete: I like Donell Jones, Trey Songz, Michael Jackson and a bunch of others that would take too long to mention.

4 – What is the indie music scene like in Detroit?

Thom: I’ve actually been living in California for a few years, so Pete might know a bit more. When I was younger I played at a lot of music venues Downriver. It’s kind of hard to explain what Downriver is if you aren’t from Southeast Michigan, but it’s more or less a region south of Detroit extending toward Ohio. A lot of the places I used to play at are closed now. The Modern Exchange was where I played my first show. It’s not around anymore.

Just Pete: El Club in Detroit and the Blind Pig in Ann Arbor are some hot spots for Indie music. The indie music scene in Detroit has always been strong. Remember House music has strong roots here too.

Now Endeavor Interview
5 – Which is your favorite place to perform music?

Thom: We haven’t played a live show in a while, but I’d love to perform at Campus Martius Park in Detroit. One year, Saves The Day performed there, and it was a great experience for me. I went with two friends, but we were running late. All three of us sprinted the entire way there from a parking lot that was like 5 minutes away. I missed a song I think, but I loved the weather and the atmosphere. It would be great to play there.

Just Pete: Anywhere that makes the audience comfortable.

6 – Tell us about your new single, “You Know Me”, is it about positive thinking?

Thom: To me, it’s definitely about positive thinking. You want to let go of the bitterness that you have in things that didn’t work out. That frees you mentally to start new things. That’s easier said than done because we’re emotional creatures that can get hung up on being wronged.

Just Pete: It’s all about positive thinking. It can take you farther than you think.

7 – Is positive thinking delusional?

Thom: Hell yes! But I think you have to be delusional to make it in the music industry. As a musician, you’re thinking, “… The industry changes so quickly… It’s also very saturated because of the internet… It’s so hard to get a following… Even if someone likes one of your songs, they may forget to look it up! Potential fan lost forever!…What if people don’t like the music I spent so hard working on?…” If I sat down and thought about those things all of the time, I’d lose my mind and my nerve. It doesn’t mean those things aren’t potentially true or an issue, but you definitely have to delude yourself a bit or you’d go insane.

Just Pete: Sure, but so is negative thinking.

8 – What do you recommend to increase positive thinking?

Thom: I think visualizing what you want and dreaming about it is the best approach. You can trick your brain into believing in your goals, even if YOU don’t really believe it at first. It sounds kind of silly, but that’s one way I dealt with anxiety in the past. I’d remind myself that I wasn’t in any danger, and then I’d make myself smile. I just had to visualize my safety and happiness. It sounds a little crazy, because I am, but also… it works combined with other techniques.

Just Pete: Just enjoy simple pleasures. Make a list of the things you CAN do and forget about what you think you can’t do.

9 – I’m loving the animated video of “You Know Me”. How much of the creative process were you involved with it?

Thom: I’m not much of an artist when it comes to physical art. I skipped art class in high school and took a music class instead, so I didn’t actually contribute to the design with my own skills. I had an idea for what I wanted and took it to an animator. I wanted the video to be a straight forward, feel-good idea. The animator I worked with did a fantastic job of capturing what I had in my head!

Just Pete: I wrote the song but Thom had all the ideas for the visuals.

10 – Are you already working on your next single?

Thom: I’m always writing! I don’t think I ever write with a single in mind anymore though. We have a few demos written at the moment. You have to see how songs sound after they have been recorded. I’ve written songs that I wasn’t in love with at first that were recorded on my phone as an idea, but after a little production, I was like “That’s it! That’s the song I want to push.” So we will see!

Just Pete: Oh yeah. There’s a bunch of songs to sift through.


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Hi, my name is Erick Ycaza. I have a BA in Advertising & Graphic Design. This blog is to provide you with daily music news and share my personal style.

Interviews

Exclusive Interview: COY SWEDE & J.O.Y Collab On “Never Ever”

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COY Swede Never Ever
This is the first time COY Swede ventures into RnB by joining forces with J.O.Y. In an instant, you will be blown away as the quality of his new single “Never Everfeels like charting song material. Read our exclusive interview with both artists!

1 — How did you end up working together?

COY Swede: Me and J.O.Y also did “Closer” through Soundbetter platform together. And RnB being one of J.O.Y’s genres I knew we could make another magic track together.

It’s very rare I work with the same singer again. But we speak the same language musically and we connected, even more, this time.

J.O.Y: Me and COY Swede first met up online on Soundbetter (the leading platform where singers and producers meet to finish each other work). He wrote me to be his singer for his track “Closer.” From there on we became friends and collab more frequently together!

2 — How would you define RnB music?

COY Swede:
It depends on how far you go back in time, 50, 70, or 90, and our time. Genre changes very fast in our time and gets a bit blurred or, some genres evolve into something new.

But for me, RnB is still pure Soul and Blues and also can be a flavour of Chill Pop and influences rhythms from Hip-Hop. That’s my personal thinking.

J.O.Y: RnB was my first love in music! I remember listening to greatness such as Joe, Brian Mcknight, and Craig David and was impressed by the runs, variation of tone, and vocal skills these guys have! This made me do a lot of cover songs of the RnB genre and me ending up having my singing style from them.

J.O.Y Never Ever
3 — Collaborative songs are trendy these days, do you see it as a marketing strategy or is it something else?

COY Swede: For me, it evolves me as a producer. Gives me more experience. I work only with the best singers that share my passion among the independent areas.

Over the years I also have learned how to know what I’m looking for around a genre and theme for the song. What vibe do I want to create.

Marketing strategies change all the time and we Indie artists work really hard with the tools we have.

The most important thing for me is to keep going and deliver the music to my listeners. Show interest in other artists, be helpful if I can, and also learn more about how to get my music out there.

J.O.Y: Doing collabs is one of the best ways to showcase your music and learn from it. You learn to see different kinds of colors of music. You are also forced to go out of your comfort zone which allows you to grow.

4 — What new things did you learn while recording “Never Ever”?

COY Swede: Well, it’s actually the first time I produce an RnB track 😊 I would be very happy if the listeners can connect to it. The bells in the intro are actually recorded by an instrument and then I added some effects using “Thermal from Output.”

Every track I make gives me something new. I’m very happy with the variated bridges in this track to be a little technical. And my challenge was, how to make a short song feel longer than it actually is. We also wanted this song to have a good hook and a chorus to sing along to.

J.O.Y made awesome work with his skills as a singer and writer.

J.O.Y: As a songwriter, you always get to learn a new perspective after each song. Especially here I evolved my songwriting by having the hook be a statement and the verses describing my story. I will definitely write more songs like this, where the hook is simple yet catchy and the verses a bit more complex.

5 — Who is the main songwriter of this new track? What inspired you to write the lyrics?

COY Swede: We worked from a theme I sent J.O.Y. And for the chorus, I recorded a sample of my voice. Then J.O.Y did his magic. Just a note, only the VOCAL is mixed together from 15 stems to give you a perspective. 😉

It’s also a love song for people that found new love and how to carry it forward. But as a songwriter/producer you are open to how a listener feels about it. You can, “Never Ever” know. 😊

J.O.Y: COY Swede presented me with the theme of the song, and explained it to me pretty well. From that on I felt inspired and tapped into some of my experiences to replicate this feeling.


6 — Who would you dedicate this song?


COY Swede:
Anyone! It’s about love, new love, or even some things you have clear out before you move on! That can sometimes be very hard!

The unique bells in the song maybe is a slight try to call on that upcoming Christmas vibe. Mariah Carey, are free to make a cover if she wants. 😉

J.O.Y: To all the listeners that go through a tough time right now. It’s that season again when tracks like these are needed.

7 — How would you imagine the music video?

COY Swede:
No plan at this moment. Maybe a lyrics video on my YouTube channel.

8 — Are you planning to drop remixes for this release?

COY Swede: No plans at this moment.

9 — How do you spend your free time when not making music?

COY Swede: Family first, I love to travel around the world, health, training, and love cooking if I have time. I also read everything that has something to do with space research and am also engaged in earth’s environment and climate.

J.O.Y: Coy Swede nailed it. Family first. Sometimes music can feel like a job where all you think of is music. It’s good to have breaks to enjoy with your loved ones. Also, it’s very good for your creativity and finding new inspiration to write music.

10 — Lastly, what are your future plans?

COY Swede: Next year maybe I will try to do some more DJ appearances. I did one this year 2022 in Stockholm. Maybe together with my music bro Alan Walker or, even Tiesto would be really cool!

It would be cool to finally meet them both in real life, and talk about music experiences and future experimental stuff. You “Never Ever,” know! 😊

One thing is for sure I will keep doing this, and create more music. I would also like to try to make a score for movies or TV in the future, would be cool, if one of my released songs were featured.

J.O.Y: Be more active as a songwriter and have a lot more placements with bigger companies or TV/Film. I want to watch a show and hear my music in the background – that’s something I can imagine would be super cool and surreal.


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Blind Mutation Discusses Experimental Music Video “Shadows”

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Blind Mutation music

If you’re into hypnotizing Ambient Techno tracks, then Blind Mutation should be on your radar. Her latest experimental music video “Shadows” was awarded and this exclusive interview explains it all!

1 — If I’m not mistaken, electronic music is your passion. How does this interest has come about?

I actually think my dad’s taste in music really influenced me a lot. He used to put on a lot of quality electronic music for me when I was a child, from classic Depeche Mode to more underground experimental electronic How to Dress Well. So, my interest in electronic music started growing from a very young age. When I became a teenager, my mental health started to get worse, and I started to relate, and thereafter, listen to darker and gloomier electronic music like dark ambient, triphop, or hard warehouse techno. That’s basically how my music taste was formed, and why I love electronic music.

2 — When exactly did you become Blind Mutation?

In theory, I think I became Blind Mutation pretty much as soon as I started producing and composing music which was 2 years ago. I began writing tracks with an emphasis on cinematic melancholic sounds that translated my deep intense emotions, and I still continue to do it exploring more and more ways to express my feelings through music. But, officially, let’s say, I became Blind Mutation when I released my first DJ Mix called “WAVE/PHONK MIX” on SoundCloud almost a year ago.

3 — Musically speaking, who is your biggest influence or inspiration?

I love to answer that question 🙂 I would say that my influences/inspirations have been changing throughout the years. When I was 14-16 my favorite band was Coldplay. I loved their not-that-well-known tracks which were more on the electronic/ambient side, like my all-time favorite “Midnight”. As for now, I very rarely listen to Coldplay. Now I am more into experimental dark emotional stuff like Techno, Dark Ambient, IDM, and Trip-Hop. Some of my inspirations/influences at the moment are Aphex Twin, Arca, Trentemoller, Clams Casino, Hans Zimmer, I Hate Models, and Crystal Castles.

4 — Congratulations on winning Best Experimental Video at the Indie Online Film Festival. Did you ever expect this result?

I was hoping for it 🙂 But I don’t really like expecting something to happen, especially when it comes to receiving awards. Because if you think you would win the prize, and then you don’t, you would probably get upset. But if you don’t really think about it and just let it happen, you get more excited if you win, and don’t really care if you don’t get an award 🙂

5 — Tell us more about how your collaboration with All Around came about.

We met a little more than 4 years ago in college in LA. He was a directing major, and I was an acting major. We’ve been very good friends since that time, and we’ve done small projects together here and there in college and just for fun. Then, when I switched from acting to music and started releasing my DJ Mixes, he began doing all the visuals for them. So, when I was ready to release my debut track “Shadows”, I knew that All Around would be my director, cinematographer, and editor. We have a similar vision when it comes to art (music/video/films, etc.), and so it’s very comfortable and fun for us to work together.

6 — Would you interpret this clip as a short horror film or is it something else?

Shortly, I would say, yes, it could be interpreted as a short psychological horror film. To elaborate: it’s interesting that when we showed the music video to our close surroundings, a good amount of people said that “Shadows” looked more like a short horror film rather than a music video. “Shadows” indeed has a much slower pace than a usual music video. In terms of cinematography, it’s also shot more like a film rather than a music video. But I think I would still call “Shadows” an experimental music video rather than a short horror film, because, in my opinion, it still has a dynamic of a music video, and our initial idea was to create a music video not a short horror film.

experimental music video
7 — What tools, instruments, or software were part of the production process of “Shadows”?

Well, the track itself was produced, mixed and mastered in Ableton. As for “Shadows” music video production, My friend All Around who I collaborated with, has an amazing RED Komodo camera, the music video was shot on it. Also, my face, chest, neck and my arms had to be bandaged in the shot all the time. We needed special bandages, the ones that stick to the skin and to each other. We had 3-4 shooting days, and not all of the bandages could be reused. So, I had to buy lots of them. Was driving from one CVS to another buying the entire available supply of those specific bandages 🙂

We also had a chance to work with an amazing super professional makeup artist, Darya Kholodnykh, who did the make-up for the “demon’s” hand that appears in the music video. She managed to find a creative way to make the hand look realistic and creepy although we had a very small budget.

8 — What can we expect from Blind Mutation next? Are you keen on exploring science fiction themes?

I love science fiction, and I would like to explore themes connected to it in the future. But as for now, I think I’m more focused on expressing my inner feelings and emotions through my music, and treating producing/composing/creating DJ mixes more as a therapy for myself. I’d love to dive deeper into the psychological aspects of our lives and have an influence on people’s emotions and their unconscious through my music. That’s what my next release will hopefully do! It’s a dark ambient track called “I come with the rain”, and it’s coming out in the beginning of January! I’m also working on a new dark warehouse techno DJ mix which will also come out around the same time.

9 — What do you think you’d be doing if you weren’t an artist?

I’ve always loved to think about this. I am very interested in psychology, so I would definitely study it in college, and then probably become a psychotherapist (do not mistake with psychologist or psychiatrist), I would do scientific research and come up with new more effective therapies.

I would also love to direct and shoot (be DOP and operate camera) my own film(s) in the future! It’s a big dream! Plus I got my first degree from a film college, so I am familiar with that stuff. By the way, I’m also super interested in graphic and game design! Would love to try doing that in the future too!

And just to top off the list with more geek stuff: if I had another life, I would become an astrophysicist to study and explore space.

10 — Lastly, do you have any specific goals for 2023?

The most important and clear goal is to get the artist visa in order to be able to stay and work in the U.S. Speaking of my artist goals, I would love to get my first DJ gig in 2023! I would also love to explore new music genres in my productions (like trip-hop or hard dark techno)! Finally, I have so many things I still have to explore and discover in terms of production, mixing sound design, etc. So, another very important goal is to just continue learning!


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Bubba Brothers Talk Last Summer And Tribal House EP ‘Basstribe’

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Bubba Brothers
Bubba Brothers
continue to take the Electronic Dance music world by storm. Their latest release, ‘Basstribe’ was well received by listeners all over the world, marking a new milestone for the duo. Alongside impressive releases and powerful live shows, the duo recently celebrated their anniversary by playing at important venues all over the summer.

We found time to talk with them about their summer season, what they were up to and what was coming for them.

1 — Hello Bubba Brothers, how are you?

All good thanks. 😊

2 — Summer is now over, what have you been up to this past season?

This was a fantastic summer… we had great moments. A big thank you to all our fans all over the world.

3 — You released your EP ‘Basstribe’ around summertime, can you tell us more about what it was like working on this production?

It was really exciting; the timing was perfect and it was great to see and hear DJs playing the tracks live around the planet, so yes… ‘Basstribe’ was really fun. 😊

4 — Have you got any summer highlights?

So many… playing in Ibiza, having Oxia at our anniversary party, and sharing the decks… many good moments. And as said, we are very grateful for that.

5 — Which artists were on repeat for you during this summer?

Hahaha… great question! Tube and Berger, Dennis Ferrer, Kolsch, Themba, and many others. 😊


6 — Did you develop new projects or ideas during this season?

Yeah… just came back from Iceland, and a new track is already in the horizon. So, stay tuned! and also 2 finished tracks will be launched in a few weeks.

7 — What’s the last thing you learned over the summer?

To stay focused and humble. Keep your feet on the ground.

8 — Aside from performing, what other activities did you enjoy doing during the summer season?

Like any Portuguese, the beach and anything that involves the sea is our thing 😊 Missing summer already.

9 — What are you looking forward to doing next summer?

Playing in Europe as much as people book us and I hope they will do, a lot!

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