Interviews
Jordan LaFaver Interview 2016
Exclusive interview with Jordan LaFaver! He is an American musician, producer, and record executive known for his work as frontman of Diary of Snow and founding Snowbound Records. Today I had the pleasure to know more about himself as a solo artist, and he reveals everything about his music and his life… Go read what Jordan shared with us, you’ll be impressed!
1 – Many people will know you from the band, Diary of Snow, What would you say are the differences between being a solo artist and being part of a band?
I had this terrible moral dilemma for the longest time when it came to DOS. I was dedicated to only making meaningful music that would speak to people on an emotional level, but every once in awhile I just wanted to make a fun pop record. Back then I viewed that as selling out, so I buried that part of me until I couldn’t stand it anymore.
Everyone needs to cut loose every once in awhile, so being solo gives me the freedom to just write for fun and make something for the people who pushed me to do pop for years. There’s no doubt in my mind I’ll return to Diary of Snow (it’ll always be where my heart is), but for now, this is a long overdue vacation.
2 – Were you surrounded by music growing up?
I was, but probably not what people would expect! My parents listened to a lot of gospel music and I barely recall listening to anything non-Christian when I was really young (except for a Spice Girls cassette tape my dad had for some reason). My grandmother had an old piano that she played around me all the time, and I credit that to my love of music.
I taught myself how to play by ear when I was very young, and my family bought me my own keyboard when I was old enough to appreciate it. That keyboard would be the first part of the amateur recording studio I would set up in my parent’s basement when I was 14, where I would record the first draft’s of Diary of Snow’s first EP.
3 – Did you take singing lessons?
Nope, but to this day I still want to. I tried to take piano lessons twice and both times the instructor got frustrated that I could play fluently by ear, but not understand a single note of sheet music. Ironically I never wanted to be a singer, I grew up dreaming of being a keyboardist for a Christian rock band, but when I purchased my first copy of Autotune I loved the way it sounded and aspired to sound good without it. From that day forward it’s just been trial and error, and a lot of practice. I love singing now.
4 – What sort of artist do you want to be? Please define your music genre.
This has always been a difficult question because I want to do two different things; be a solo artist, and be the lead singer of an alternative-rock band. Depending on which project I’m focused on, my genre will change, and I think I’ll always want to do both. As for what I’m doing right now, I’d like to be comparable to Bryson Tiller and The Weeknd. My album is a mash-up of a few genres but primarily R&B.
5 – Your debut EP is due in this year. How close is it to being finished?
Admittedly, we jumped the gun in announcing the EP this year. Originally I wanted to put out something new as soon as possible (the last Diary of Snow album was released over three years ago), but I had forgotten how rushing that same album had caused me to regret it in the first place. When I announced the EP, I only had four prospective songs. That number is now closer to twenty, spanning multiple genres.
I’ve decided to take the rest of 2016 and really hone my sound, build some buzz, and release a full-length solo album in 2017. That said, I do plan on releasing a few singles this year to keep people interested! I also plan to shoot at least one music video and start a Youtube series documenting the progress of the album on our Snowbound Records Youtube channel.
6 – What inspired you to create the song “Lipstick Stains”?
For years I wanted to release a semi-sexual pop record, but I lacked the confidence to ever achieve it. Whenever I tried it sounded hilarious because you could tell I didn’t take myself seriously. However, I spent the entire year of 2015 losing weight, getting in shape and completely transforming myself into a different person; one who wasn’t afraid to make records like that.
When I showed the first demo of Lipstick Stains to my producer, I played it off like a joke. The thought of the old me doing a record like that was hilarious, so I pitched it as a comedy song. Unexpectedly, he absolutely loved it and pushed me to finish it as a legitimate single. 6 months later, we released it and the wave of support was overwhelming! I felt incredible, and decided that day to pursue a full solo album.
Yes, but also no. Right now I’m not signed to anyone, but I operate under my own Snowbound Records to bring attention to my label that I would love to develop someday. The benefit of being unsigned is I can feely negotiate my own royalties, book my own shows, pick and pay the producers I see fit for each song, and handle my own promotion and social media.
The obvious downside is that every cent required for all those services comes from my own pocket. Promotion, production, copyrighting, touring, and all the other aspects of being a serious musician are incredibly expensive, and I’ve spent thousands of dollars since my last album working on this one.
Being a part of a major label would drastically help with getting my name out there (and take a lot of pressure off me), but you do lose a degree of creative freedom and certainly the ability to choose who you work with. I’ve been offered contracts in the past but every time, it would have put me in debt and the labels cared nothing for me as an artist. For at least this first album I plan to remain solo. Whatever happens after will happen, but I’m very excited and I can’t wait to see how people react to it!
8 – What’s the most surprising thing that has happened to you in a live show?
Once in New Hampshire, while I was a keyboardist for a friend’s band, I started playing Vanessa Carlton’s “A Thousand Miles” while we were setting up between bands. Several people up front started laughing and belting out the words, so I finished playing the entire song while they sang it!
Also when I did my first piano show in Bangor, Maine, I got a standing ovation at the end. I never expected it, but that was definitely one of the best days of my life and motivated me to pursue a career in music.
9 – Is there any local artist that you admire?
Local is a tough word because in the past 6 years I’ve lived in 5 different places, but I’ll speak for my home in Northern Maine. I’ll always be the biggest fan of my producer and artist Erik Mason, who is not only a successful, full-time music producer (and my best friend), but also a very talented singer and rapper. Through dedication alone he’s moved up in the music industry, and I wouldn’t have anyone else handling my vocals for this album!
I also need to give a shout out to my friends in the band Turner, who are far better live performers than myself, and just released their first music video!
10 – Where can we find you on the Internet and social media?
Facebook: www.facebook.com/jordanlafaver
Instagram: www.instagram.com/diaryofsnow
YouTube: www.youtube.com/snowboundrecords
Closing out the festival season with a bang, Brazilian talents Öwnboss and Selva team up on anthemic dance hit “RIOT” for their debut on the respected label Monstercat. Not only a mainstage monster, “RIOT” gears up to take on the virtual world as the official anthem in the latest Brazilian-themed season of the sports-based video game Rocket League.
We caught up with Öwnboss and Selva to go behind the scenes on the making of “RIOT.”
1 — First of all, how do you maintain a balance between staying true to your own unique style while collaborating and complementing each other’s musical style?
Selva: I think the fun part about collaborating is to mix things up and see what happens. That being said, presenting ideas with context, staying true to yourself, and respecting the collaborator’s input is the formula to create something interesting that you wouldn’t come up with yourself. For example, Öwnboss has his famous lead synth, but we never forced it in. The progression choices and the energy that builds up until the drop made that synth not only essential but also brought the power we needed for the drop!
Öwnboss: I would say that I don’t have much of that balance because I’d say I don’t follow only a single style, you know? My sound is what I like to play, what makes sense at the moment, and what makes me happy. Of course, “Move Your Body” is a track that defines me in a way and I’m very proud of it, but I always try to evolve and improve my productions, as happened here with Selva. “RIOT” had more than 10 versions that went through various musical styles, which speaks a lot to my trajectory as a producer as well. The final version was our favourite, and it brings a lot of who we are as musicians.
2 — “RIOT” is set to debut in Rocket League’s battle arenas. Is this the first time you have produced music for video games?
Öwnboss: That’s a good question because we didn’t really produce the song thinking about having it in a video game, but that’s exactly what happened in the end. I had the pleasure of having “Move Your Body” on the Formula 1 2022 soundtrack, I believe for the size the track has taken by playing on the stages worldwide. With “RIOT,” I think we were able to produce such an exciting, rebellious song…. almost like a generational anthem, that seeing it as a soundtrack for such an important and young game like Rocket League turns out to be a perfect fit. “RIOT” really has a feel of action and adrenaline.
Selva: Yes, for me it’s the first time. I still am getting used to hearing my kids across the house turning on Rocket League and hearing my song!
3 — What qualities do you like the most about the vocals on ‘RIOT’?
Selva: I think the vocals are the soul of this song. We built the song around it, and we worked really hard for the production to play the role of enhancing the power of those lyrics.
Öwnboss: I agree. I really like the contrast between the vocals of the children singing in a very high-pitched tone and Brian’s voice, more serious. I think it’s a very good balance since the sonorities complement each other. Another thing that catches me is this “battle anthem” vibe of hers, it feels half revolutionary, like… Pink Floyd. It had been a while since I’d received a vocal with this strength, and I believe that’s why this track became so important to us.
4 — Imagine you could incite a riot for change. What goal would you inspire people to stand up for?
Öwnboss: That’s a tough question to answer because the world needs a lot of change, so how do you choose the most important one? Or the most urgent. What comes first in my mind is a riot for people to be themselves, without being ashamed and without worrying about what others will think. Be yourself. I think it is a path of no return to freedom and happiness. Probably the world would be better and lighter if everyone could follow that.
Selva: Interesting question! I think once you create a song and put it out into the world, the meaning of it is no longer yours to choose. Everyone has a different life experience and people digest ideas and messages in a very singular way. At first, this song didn’t have a political angle, but it can absolutely have. I’d say: start a riot in your heart, soul, and mind.
5 — Öwnboss, your busy 2023 World Tour is currently underway. How does the release of “RIOT” fit into your tour’s momentum?
Öwnboss: The release of “RIOT” in the middle of my tour was very important because I was able to play the track on various stages around the world without it being released. People don’t know it, but the music captivates almost instantly, which makes it an important reinforcement for my sets. I see the audience eager to learn the lyrics. I can say “RIOT” certainly arrived at a good time.
6 — Selva, as a platinum-certified songwriter and producer, you have worked with prominent names in the EDM scene. What new things did you learn from this collaboration?
Selva: I think of myself as a songwriter above anything, and I’m blessed enough to work with so many different accomplished and talented artists, including Öwnboss whom I have written a number of songs. “RIOT” is a special one for me, and it just felt right to represent this one by his side. I personally learned to trust my gut more than ever.
7 — Can you capture the essence of “RIOT” in just one sentence?
Öwnboss: RIOT is energetic, revolutionary, and catchy.
Selva: All revolutions start in the soul.
8 — Were there any specific elements that made the creation of this track particularly challenging?
Selva: The chorus. We knew the chorus was potent and strong, but it was challenging to “dose” it through the song. We did a bunch of versions in order to land one that we felt delivered the chorus without being repetitive and enhanced it.
Öwnboss: Yeah, the vocals, for sure. And the collaboration with a children’s choir, which is the “extra touch” and makes it different from anything that I’ve ever produced before.
9 — What specific role did you play while working on “RIOT”?
Öwnboss: The lyrics were written by Brian, so my main role was to help set the musicality of the track, creating a climax on the chorus and the revolutionary footprint we wanted for it. Then, another challenge of ours was to integrate the high-pitched voice of the children’s choir with the other elements of the track, so that it would be dense, dynamic and keep the rebellious tone.
Selva: As mentioned I was on the songwriting. I dove in on the production as well later on, but I’d say I mainly focused on melody and lyrics and let my main man Öwnboss do his thing and create the whole context and drop.
10 — If a future collaboration opportunity arises, what new things would you be interested in exploring?
Selva: I’d like to have another go at exploring a RIOT-like anthemic chorus again, maybe in a higher BPM.
Öwnboss: Each collaboration is the reflection of the moment that I’m living. After that everything changes, so I think it’s hard to answer this question. I will always explore what is true and meaningful to me in that moment, so my music can speak to others.
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Paul Mayson‘s first-ever album, ‘One Life,’ is like a special mix of his love for House music, blended with different kinds of sounds and cool collaborations from artists all over the world. You definitely don’t want to miss this interview!
1 — With the release of your debut album ‘One Life,’ what are your expectations for how listeners will connect with the music?
My goal was to showcase my story and my sound. And for it to be an uplifting, positive, and summery album. Hopefully, it feels like that! It’s a collection of songs made at the moment, to make you feel happy and free. It’s about embracing life, the good things and the bad. And about doing what makes you happy.
2 — You’ve teamed up with a diverse range of international artists on this material. Please let us know how these collaborations came to be.
It was really exciting taking elements from different genres, working with a group of great artists who come from very different backgrounds, and bringing all of these sounds and flavors together on one project. A lot of artists I meet myself, reach out to the people I’m interested in. I often travel abroad to work on music together and do sessions in London or LA. Sometimes collabs can also happen through the label or the publisher, but ultimately it’s great to have an artist-to-artist relationship.
3 – What compelled you to emphasize the themes of life, freedom, and diversity in this album?
I’m very passionate about House music culture and the way it started. Which was all about positivity and celebrating life together. I love that message and think the soulful, feel-good element of House music is what always really attracted me to the genre. And to music in general, including other genres like Soul and RnB.
4 – Can you share more details about the process of integrating experimental elements into the music production of your album?
A few of the songs (like “Tell Me How” and “I Want You”) were basically made during one big jam session. It’s me just trying out completely different sounds, textures, and rhythms and experimenting with live drums, guitars, and whatever I feel like. Letting go of any rules connected to dance music allows for a really fresh approach to the album songs.
6 – How does the artwork complement the album’s concept?
It emphasizes the feel-good element and the overall message of the album. Life is in front of you, it’s there for the taking. You’re in the hallway, step into the light and embrace life.
7 – Will there be another amazing music video like “Have It All,” dropping in the near future?
We released a really cool art piece and visualizer for the album which I’m very excited about!
8 – Given your ambition to push boundaries within the Dance genre, do you think the bunch of producers already out there could make it tough for you to really stand out?
I think individuality is key. Doing something you’re passionate about. Telling your own story. If you go into that process, the outcome will be unique. Not following trends and doing my own thing is what helps me stand out and allows me to be ahead and I try to keep pushing myself.
9 – Among your studio essentials, what’s the item that you consider the cornerstone of your setup?
Quite a lot of my work is digital. I carry my laptop around and can produce and write anywhere with it, whether it’s my home studio, the studio in Amsterdam, a hotel, or even an airport. That’s what makes it flexible and international! Just being able to work anywhere and get the creative process going. At home I also love my Adam A77x monitors and I also use a Prophet synth.
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In this exclusive interview, Swedish producer Tobtok discusses all the details about his latest single as part of the ongoing countdown to the upcoming ‘My Friends’ EP. This is a collaborative effort with farfetch’d that you definitely shouldn’t overlook.
1 — Congratulations on the release of “My Friends.” Please tell us more about the influences and musical style that shaped this cool track.
Thanks! This tune has taken inspiration from bits and pieces of tracks I’ve been into over the last 10 years, everything from Daft Punk to Fred Again. It contains a lot of micro samples and vocal lines that are in a similar vein as old French House records, but we also wanted to experiment with the current UK rave sound, which we think ended up in a pretty unique and interesting way.
2 — How did you and farfetch’d navigate the creative process together, especially when faced with differing ideas or disagreements?
We were kind of on the same page with most things to be fair. Jerry from farfetch’d is a very creative guy and he loves to bash out new ideas, which worked well for me to develop into full songs. We worked on every track together in my studio and finished them off together. Of course, we had some different ideas about certain things but since none of us had a big ego, we just compromised. I think when you like the same kind of music, you usually think quite alike.
3 — What sets this collaboration apart from your previous singles?
I think this is possibly the strongest single from the EP. It feels catchy and is super simple yet not too boring. It also has Jerry’s voice in it which is unique to any other of our tracks.
4 — Can you share any funny anecdotes about specific moments while crafting “My Friends”?
We have hidden a few wacky voice notes in it as a sort of ambiance. It can be heard in the second verse or whatever you wanna call it. You clearly hear Jerry laughing about something, but I can’t remember what it was.
5 — Is this tune part of an upcoming album or EP?
It’s track no.3 from our ‘My Friends’ EP which has a total of 6 tracks. It was released via Perfect Havoc on 29th September.
6 — What are your emotions when your music receives recognition and praise from other producers in the industry?
It’s always so much fun to get praise from your peers and colleagues. These people live and breathe music and probably hear way more stuff than the average listener, so I guess they tend to be less impressed by music.
7 — Has your signature sound as Tobtok undergone changes over the years?
Haha most definitely. I started out with French House which evolved into Nu-Disco. I later jumped on the Tropical House train (quite early on in my defense). Left that and tried something cooler with my track “ABER,” and from there, it’s been more of a mix between UK and Deep House.
8 — Is there any specific music genre you’re eager to explore?
Old School Disco and Soul. I’m a big fan of the 70s as a whole, that’s why I’ve bought a few vintage Roland pieces in my studio and a Rhodes Piano.
9 — Considering the global nature of music today, are there any international artists you’d love to collaborate with?
I love Jungle right now, for reasons made quite obvious in the previous question. They’ve mastered this cool retro 70’s/Motown sound and yet managed to make it sound fresh somehow. I’d love to just hang out in the studio with them and see what they do.
10 — As we conclude, do you feel that there’s a certain formula that artists can follow to produce chart-topping hits?
Nowadays, it’s all about doing something that stands out from what everyone else is doing and probably also adding a sprinkle of nostalgia and familiarity into something. A good example is the new Peggy Gou record which is a massive hit that takes inspiration from ATB but puts it in a new and interesting context. It doesn’t hurt to have a massive TikTok following either lol.