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Promoting Your Music On Social Media



social media strategy for musicians
You cannot launch your music career without using social media. This is a great way to stay in touch with fans and let them know when you release new music. There are many resources you can use to learn about social media marketing, but don’t forget what social media is about. These sites provide you with a place where you can socialize with others. Even though your primary goal is to promote your music, try to find a balance between promotional content and socializing. These ten tips will help you launch a successful social media marketing campaign for your music.

1. Talk With Your Audience

Social media allows you to interact with your audience. Take the time to read the messages and the comments you receive. You might not have the time to answer to everyone but do your best to make fans feels like you are listening to them. Reading what your fans have to say is a great way to get feedback. You will get a better idea of how people react to your new music or to your latest show if you read comments.

2. Promote Your Music Online And Offline

You cannot limit yourself to a single channel to promote your music. Artists like Alex Day have become successful thanks to a single channel but they are the exception. You need to use Facebook, Instagram, YouTube, Twitter and local channels. Tell the fans who follow you on social media about your local shows and encourage the people who come to your shows to look you up online to find more of your music.

3. Create Your Own Content

There are professionals and agencies who can manage your social media campaigns. However, there are a lot of benefits to managing your social media accounts yourself. Your fans will be able to tell the difference. If you are promoting a band, have each member take turns writing posts and make sure they include their name so fans can tell who is posting on the band’s account.

4. Start Conversations

You cannot just make statements on social media. You need to start conversations. You will reach out to more social media users if you are tweeting back and forth with fans and people will be more likely to come to one of your shows if they engaged with you on social media. Instead of simply telling your audience when and where your next show will be, tell them about the show and ask which songs they would like to hear. Adding followers to your account can really help get people interested as it makes your account seem busier than it maybe, but also makes people think they’re missing something.

5. Let People Get To Know You Better

Fans follow their favorite artists and celebrities because they want to learn more about these people. Open up on social media by talking about the things you care about and by revealing more things about yourself. You don’t have to tell your fans everything about yourself but you can make them feel closer to you by sharing pictures of your pets.

6. Use The 80/20 Rule

Finding the right balance between promoting your music and socializing with your fans is not easy. Try following the 80/20 rules. Limit your promotional posts to 20% of your content and try posting content that is entertaining or aimed at socializing with your fans the rest of the time. People will start ignoring the promotional posts if they make up more than 20% of your content.

7. Share Links To Your Site

Share links to your official website via social media and make sure that visitors can easily find links to your social media accounts on your site. Share links to your site and give your followers a good reason to click on them, for instance by mentioning a new song you just uploaded to your site or a discount on merchandise.

8. Limit Yourself To A Few Social Media Networks

A lot of musicians try to be present on every social media platform available, which is time-consuming. Limit yourself to a couple of websites so you have enough time for the other things you need to do and so you can focus on building strong relationships with your audience on these sites instead of trying to be present everywhere.

By Erick Ycaza

Hi, my name is Erick Ycaza. I have a BA in Advertising & Graphic Design. This blog is to provide you with daily music news and share my personal style.