“Todo En La Vida” is one of the latest club bangers from French Producer The Reactivitz. He has releases on Suara, Filth On Acid, Octopus Recordings, and more. In this exclusive interview, he shares his thoughts on Techno and, of course, the new single.
1 — What’s the story behind your artistic name?
Hey Guys, thanks for having me on your interview series. My name is Jonathan, a 29-year-old French DJ, and producer living in Lyon, France. I started producing and playing music under the name of ‘The Reactivitz’ about 10 years ago. At the start, I was producing different sounding music, more like Deep House, House, and Electro. Therefore, it took time to find my own style as I have always enjoyed many genres of music. The underground scene always gave me a buzz and I felt a strong connection with Techno in particular. For years now I have been releasing and playing Techno and Tech House. I love creating dark and powerful tracks with melodic elements, peak time energy, and cool vocal samples.
2 — How do you genuinely feel about the current state of the Techno scene as a whole?
Besides COVID-19 which put the whole scene at a standstill for 2 years, in my opinion, the Techno scene is at the same time full of opportunities yet really closed.
Indeed, we hear more and more amazing music from upcoming talented Techno artists. Every week, I listen to music on different platforms, and I am always amazed by all the new tracks I find from artists I never heard before. With social media, streaming platforms, and Beatport, we have now the opportunity to discover more music than before and it’s a really good point as we have a lot of choices. These ways of communication are helping a lot of the artists to showcase their tracks, even if sometimes DJs and producers spend more time on social media taking off their image than music.
Regarding festivals and parties, we are seeing more and more big Techno events worldwide. Many people enjoy Techno and it’s a good thing for the future of underground music. Nevertheless, I would deplore the fact that we can’t see new names on lines-up. We have so many talents out there, but I am always disappointed to always see the same names when I go to a party. I really think that a lot of truly talented producers and DJs would have their places at the top of the scene, but politics and connections are blocking them. As an artist, even if you are talented, you will need patience and a lot of hard work to get to the top.
3 — Where do you get inspiration for your Techno tracks?
Most of my inspiration comes from what I listen to every day. I listen to many artists in different genres and it’s helpful to give me some ideas for my tracks. I can spend days listening to house, techno, rap or even pop music to find interesting new sonorities. I really like to see how artists structure their tracks and how they make them sound, whatever the genre is. When I am producing, I am trying to mix elements from different genres to have a unique sound. It means that I am not putting up barriers, I produce what I feel when I am in the studio as I love to explore new things. Sometimes producing outside the box allows getting amazing results.
4 — As a producer, does it matter if music is commercial or underground?
In my opinion, it doesn’t matter as long as the music is good. Personally, commercial music is not something that I really enjoy as I prefer producing and playing underground music, but I am not against adding a bit of commercial sonorities into my tracks from time to time. Today, we can see a trend in both genres: a lot of the former commercial artists are getting into the underground scene and also underground artists are adding more commercial elements into their tracks. Is underground becoming the new commercial? The future will speak.
5 — What prompted you to take this Latin-influenced approach for your new single “Todo En La Vida”?
“Todo En La Vida” has a special meaning to me. It’s been a while since I have wanted to produce a track with some Latin vocals because my family is born in the south of Spain, so I wanted to do something related to my origins. Also, as I said before, I wanted to explore new things and I thought that the summertime was the best time to offer something different, more groovy and housey.
6 — “Todo En La Vida” is translated into English as “Everything In Life,” that being said, what’s the most important thing in your life?
The most important thing in my life is my family and my friends. I spent a lot of time with them. They give me advice and support me every day with what I am doing. I am happy knowing that I have their support whatever happens.
7 — Would you consider remixing this track? If so, what producers come to mind?
At the moment, I don’t think that it would be necessary to have another remix done on this track as Luke Andy made a stunning remix already. But maybe it could be a good idea to have some more remixes in the future. I am always interested to hear what other artists can do with my tracks.
8 — What do you think about this collaboration with Luke Andy as a remixer?
After having sent “Todo En La Vida” to There Is A Light, they suggested me to have Luke Andy as a remixer. I thought that it was a good idea as his style perfectly matches the vibe of the track. He did something different with his own vision and I really love it. Can’t wait to play his remix at my next few shows.
9 — What’s next in your schedule?
After “Todo En La Vida,” I will release a new collaboration track with djseanEboy on my label Immersion called “Strange,” followed by a two-tracker EP on Unity in August. I have also planned to release some tracks on Immersion further this year. This week, a new EP with Mauro Somm has been confirmed on FORM which will be released on September 2nd. During the next weeks, I plan to keep producing a lot of new songs and I have many tracks that I’m excited to release.
10 — How do you plan to keep your music style so innovative?
Listening to more music helps me to keep my music style innovative. As I said before, I love to hear many genres to get inspired for my next tracks. Traveling and discovering new amazing places is also a good opportunity to innovate. When I come back to the studio, I have a head full of new ideas and it’s always a good thing! Another important thing is to collaborate with other artists. I love sending and receiving new projects, so we can both share our visions and come up with something completely different from what we did at the beginning.
CONNECT WITH THE REACTIVITZ NOW!
Diego Druck Reveals What Listeners Can Expect From “A Different Way”
Get to know Diego Druck, a talented EDM artist who discovered his passion for music at age 14 and has since channeled his eclectic influences into his productions, including remixes for Major Lazer and SUPER-Hi. He has just released his new single “A Different Way,” all details are revealed in this interview!
1 — How would you describe your sound and how has it evolved over time?
I’m an extremely eclectic guy, so in my productions, I always try to bring inspiration from all kinds of music genres and masterpieces that shaped my music taste throughout my life.
2 — When did you realize you wanted to turn music into a career?
At age 14 I went to my first EDM festival and got to see first hand Vintage Culture playing a set while the crowd went crazy happy. At that moment I realized what I wanted to do with my life.
3 — Can you talk about the experience of remixing for artists like Major Lazer and SUPER-Hi?
It was unbelievable for me when I first found out I would have a chance to submit a remix for both of them. Even more when they got approved. I’m eternally grateful for the opportunity of working with these icons and share a track with them. Both of them are huge inspirations for me.
4 — What is the inspiration behind your recent song “A Different Way”?
At the time I first wrote the song with my guitar, I was going through some internal conflicts about some decisions and my life paths. “A Different Way” is a reflection of myself.
5 — What steps did you take when producing it?
It started as a Jazz-like sound on my guitar, and I kinda free-styled the lyrics on it. Later on I passed it to my DAW and started building a House beat behind it, then recorded all the vocals and guitar sounds over it. Fun fact: the acoustic guitar used for the riff fill was the guitar my father got from his father when he was only 5 years old.
6 — How do you hope listeners will respond to this tune?
I hope everyone can assimilate what I was feeling and inspire reflections about themselves. I guess everyone has these kinds of thoughts about their own life choices.
Just try to do music just like you would love to hear!
8 — Are you already working on upcoming projects?
Not only working but there are several tracks ready to go for the next months, originals and remixes. Stay tuned!
9 — How did Florianopolis shape your music?
The EDM and clubbing scene is very strong in my city. Fortunately, I had the opportunity to experience it from a young age, and it has opened many opportunities for learning and expanding my musical background ever since.
10 — Musically speaking, where do you see yourself in 10 years?
Just as I am now, learning and exploring the infinite universe of musical possibilities.
CONNECT WITH DIEGO DRUCK NOW!
Beth Crowley: From Books To Music — A Revealing Interview
In this revealing interview, Beth Crowley shares insights into her creative process, the challenges she faces as an artist, and her passion for books and reading. Get ready to dive into the mind of this talented woman and find out what makes her music unique.
1 — Can you tell us about your new single “The Ghost Who Is Still Alive” and how it relates to the book of the same name?
“The Ghost Who Is Still Alive” is based on the book The Invisible Life of Addie LaRue by V.E. Schwab, which is about a woman who makes a bargain with the devil where she will get to live forever, but the catch is that no one she meets will remember her. It’s such an interesting premise for a story — how much of life’s enjoyment comes from the people around you who love you? For the song, I wanted to capture how sad and haunting it would be to know that you can’t truly make an impact on the world. I tried to take some themes from the book so that people who have read it will know the “easter eggs” in the song, but it’s not so specific that people who haven’t read it wouldn’t enjoy it.
2 — What makes this composition worth listening to?
I am always proudest of my lyrics. It’s such a careful and painstaking process to craft the exact right lyrics, so I hope that alone makes “The Ghost Who Is Still Alive” worth listening to.
3 — Is there any specific book or author that has had a significant impact on your music?
I don’t think my first book-based song “Warrior” would have taken off like it did if it weren’t for Cassandra Clare (the author of the books it was based on) being incredibly kind and supportive not only when it came out but in the years since. I will always be grateful to her for that.
4 — What would be the title of your life story if it was a book?
Well, This Has Been Unexpected.
5 — Your tunes are often described as emotional piano ballads with cinematic elements. Are you open to experimenting with different sounds in the future?
Absolutely! I don’t think I have painted myself into a corner throughout the years with only having one “sound”— I have had songs that are a little more Rock, musical theatre, or even Country. Doing the same thing over and over again is boring, and I don’t ever want my music to get too predictable.
6 — “Warrior” is your most popular track to date, and it has been streamed over 16 million times on Spotify. What do you believe to be the key factors that contributed to this achievement?
Like I said earlier, Cassandra Clare sharing the song and being so supportive is a huge factor in that. But I also think “Warrior” just resonated with people. It’s about realizing that you are stronger than you think you are, which is something we not only see in tons of different characters through books/movie/television, but something people relate to within themselves as well.
I hate to be vague and say that it’s just a feeling I get, but it really is. When I am writing a song, sometimes I’ll finish a full set of lyrics and just sit with it for a while to see if it still feels right. But sometimes I immediately know it’s done. When I am in the studio, my producer Daniel and I will usually get to a point where we think it might be ready, then listen all the way through one more time just to make sure. It really does just boil down to a “feeling” though.
8 — What are some of the biggest challenges you have faced in your artistic career?
I think my biggest struggle has been trying to not take numbers and social media algorithms too personally. No one really knows how the algorithms work, which can be frustrating when it feels like they control if people are going to hear your music or not. When the algorithms don’t work in your favor and a song doesn’t do as well as you hoped, it’s easy to feel like it’s a failure even if the people who do hear it have good things to say about it. I have to remind myself that I can only do so much and just keep putting out music that I am proud of.
9 — When not working on new music, what other hobbies does Beth Crowley enjoy?
Unsurprisingly, I love reading. There is something really therapeutic about listening to an audiobook while doing a jigsaw puzzle, so I do that pretty often. I host trivia once a week at a bar, which I love. And I spend a lot of time with my family.
10 — Finally, can you reveal details about your upcoming projects?
“The Ghost Who Is Still Alive” is the first single from my upcoming album ‘Unabridged,’ which is going to be all book-based songs. I am really looking forward to seeing people’s reactions when I reveal which books I chose to write songs about, and I have some really great videos and other fun things to go along with them. It’s going to be a lot of fun.
CONNECT WITH BETH CROWLEY NOW!
More To Discover: Additional Insights Into Rubayne’s EP ‘Connections’
Don’t miss out on rising artist Rubayne’s new EP ‘Connections,’ a blend of genres he calls Bass Pop exploring the ups and downs of love. With a special live performance airing on February 24th and music videos planned, it’s an EP not to be missed. Read the interview to learn more.
1 — What is the main theme you explore in your new EP ‘Connections’?
The EP is a set of eclectic love stories that are connected to each other. Throughout the EP, you will discover the feeling of falling in love, being in love, and holding on to love in the toughest time.
2 — Is there any special meaning behind its title?
There are multiple. Firstly, the titles of the songs relate to each other. In addition, I made a stronger connection with my music by involving myself in the songwriting as well.
3 — Did you collaborate with other artists or producers on this project?
Yes. There are a couple of great singers involved with ‘Connections’! Some new, some I do know from the start. I must give credit and big ups to Romy Dya, Yunnee, EthanUno, and Ansaly for their amazing work.
4 — How did you go about crafting the overall sound and style?
The approach for creating ‘Connections’ was different in comparison to my regular creative approach. With each project, I first focused on selecting a main instrument that would characterize the song. Unattainable has the guitar, “Connections” has the bass, and “In Love Tonight” has the piano. After the main instrument and its melody, I would carve out the full production.
I had not, but I focused on having a blend of genres that I and the love theme associate with. I would say this blend of genres can be best described as Bass Pop.
6 — Is there a particular track on the EP that you have a special connection with?
Nope! They are equally special to me and as they complement each other, I feel that I have a special connection with the project as a whole.
7 — Are there any things you wish you had done differently?
When it comes to the EP, there’s nothing I wish I had done differently.
8 — In what ways do you think your songs will resonate with listeners?
I think this project, as well as other songs I have made, encourages its listeners to open up and acknowledge their feelings. I hope my music provides the listeners with a better understanding of themselves.
9 — Have you ever considered creating a music video for any of these news tracks?
I did! I feel like each of the songs has a visual story to tell. However, I have prepared something special for this EP which is visually pleasing as well.
10 — Is there anything else you would like to share about the EP that we haven’t covered in this interview?
To celebrate the release of ‘Connections,’ I recorded a live performance of the EP with all the vocalists and an amazing guitarist (Rob). It will air on February 24th and you can get notified here.