BEAR Drops Eye-Catching Music Video For “Fast Memories”

Take a little time today to check out this Electro-Pop duo called BEAR. The singer Rachel Balma, alongside producer Adrien Sabathier, are pretty well-known in various international music festivals, especially for their award-winning music videos.

Each of their visual projects is super meaningful and has a special purpose. Overall, they always put some thought and intention into their work.

What Makes This Music Video Eye-Catching?

Their latest single, “Fast-Memories,” comes with a super eye-catching music video. Not only is it stunning with its aesthetics and special effects, but it also tells a powerful story through its visual narrative and concept. There’s no question, these artists from Toulouse, France know how to touch our hearts and open our minds, as the clip conveys the sad story of a post-traumatic abuse event.

The title of the song, “Fast Memories,” refers to those painful flashbacks, and I must say, the video’s editing and production are top-notch. On the other hand, it’s impressive how the scenes gradually immerse you in the victim’s anguish and suffering as she desperately tries to rebuild her life.

In my opinion, it’s truly praiseworthy to see this kind of initiative in the music world, as it’s not something you come across every day. It can serve as the perfect mechanism to raise awareness about this social issue that affects us all.

Many times due to our individualism, lack of information, or maybe even fear, we fail to offer help to those who might urgently need it. Therefore, this release also serves as a constructive critique questioning our current society.

A Melodic Balance of Highs and Soft Tones

You’ll notice a good balance of high and soft tones, both in the melody and the vocals. Evidently, it creates a dreamy atmosphere with delicate synths that easily hypnotize you via the sound.

The rhythms of Kate Bush and Björk combined have a great similarity to what we hear with BEAR too.

Beyond that, I feel like “Fast Memories” is a reminder that we should be more compassionate towards each other. Think about it, countless people struggle with inner battles in silence, and kindness can make a difference.

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