You should know what’s new about Enotram Records today. Recently, we had a chat with its CEO, Martone Williams who provided first-hand details about the label’s present and future. Based out of Dallas, Texas, the publishing company specializes in Dance music. Best of all, Martone is currently searching for new artists. So, learn more below and don’t miss your chance to form part of it!
1 — First of all, thank you so much for allowing me to interview you for the third time on Electro Wow. So far, what has 2018 taught you?
No, thank you for being such an awesome friend, supporter and fan of my efforts. To answer your question, I have learned the power of forgiveness for myself and others. I have learned especially not to take life for granted.
2 — Is your label Enotram Records rising like a phoenix from the ashes?
No, I would not say that. I would say that Enotram Records is emerging into adulthood. Especially, in 2019.
3 — What about music videos as a promotional tool?
I love the idea of using music videos as a promotional tool. Especially, if the artist and director are dynamic enough to convey what the song is about while delivering a powerful enough performance to excite viewers and call them to action. You know, by streaming music, buying concert tickets and merchandise.4 — How is Enotram Records supporting up and coming Indie Music Producers?
If it is something that I hear and absolutely fall in love with, then I am on the phone and sending emails to see if one of my colleagues might be interested in working with an up and coming indie producer. As of now, Michael E. Williams, II of Platinum Keyz recordings and Marvin DJ Extreme Detroit Hairston are family. So, I am more prone to working with them because there is not much explaining needed when we want a track completed.
5 — What are the chances to get signed by the label? Are you only looking for local artists or Dance music tracks?
Right now, I am feeling out a couple of people. I will tell you that I am looking for people with the ability to listen, take constructive criticism and that have patience. We are currently looking for Pop/Dance/RnB recording artists for mid to late summer 2019 release. I am not opposed to going outside my borders.
6 — Honestly, I’m loving its latest release, “The Beat Is Calling Me” by Clayton Morgan. How did you two connect to make this possible?
I am so happy to hear that you are loving The Beat is Calling Me. I feel the same exact way every time I hear it. Well, full disclosure Clayton is my husband. So, he came to me and asked if I would release the song on my label after letting me listen to it. He thought that it would be prudent to release with me because I am able to push his music to multiple music platforms that were previously unavailable to him.
7 — Are there any plans to release a remix EP for “The Beat Is Calling Me” in the future?
Yes, I actually just approved the remixes for release on Friday, December 14, 2018, the first remix which, I know you are going to love is called the Deep N Soulful Remix and the second one is called the Duce Remix which has a tropical worldbeat vibe to it. Both are very hot, I am really excited about it.
8 — We know you are also working on an upcoming remix for “Groove Tonight”. Are you taking a different direction from the original?
Yes, Groove Tonight Emperor’s Mix comes out Thursday, November 15, 2018, the remix offers something different for fans who love the original and other remix versions. Its more of an EDM feel to it with elements of Dubstep, and Trap. I am pleased with it and I hope everyone else enjoys it too. This will be the last official remix of Groove Tonight.
While we are talking remixes, I promise there will be new music from me in Late February 2019. Its been a long time coming.
9 — We are living in the digital age of music, do you think the vinyl format is still relevant for your label?
Believe it or not, I was thinking of putting “Fuck Me Baby” on vinyl, like they used to do back in the day with White Labels and not my name on it. The sound of vinyl is unlike any other – you can hear all the instruments and that sound when the needle hits the record, brings back so many memories. But to answer your question, vinyl is still relevant and at the end of 2016 sales reached nearly $13 million and that is not a drop in the bucket.
10 — Finally, do you agree this new trend where artists sign to multiple record labels?
Not at all, it seems like a conflict of interest to me and I do not agree with double dipping. Personally, I like exclusive deals for a term, meaning one or two albums tops or singles deals, and if you are happy with the company that you are with, stay.
MORE INFO ON MARTONE
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The Reactivitz Shares Thoughts On Techno And “Todo En La Vida”
“Todo En La Vida” is one of the latest club bangers from French Producer The Reactivitz. He has releases on Suara, Filth On Acid, Octopus Recordings, and more. In this exclusive interview, he shares his thoughts on Techno and, of course, the new single.
1 — What’s the story behind your artistic name?
Hey Guys, thanks for having me on your interview series. My name is Jonathan, a 29-year-old French DJ, and producer living in Lyon, France. I started producing and playing music under the name of ‘The Reactivitz’ about 10 years ago. At the start, I was producing different sounding music, more like Deep House, House, and Electro. Therefore, it took time to find my own style as I have always enjoyed many genres of music. The underground scene always gave me a buzz and I felt a strong connection with Techno in particular. For years now I have been releasing and playing Techno and Tech House. I love creating dark and powerful tracks with melodic elements, peak time energy, and cool vocal samples.
2 — How do you genuinely feel about the current state of the Techno scene as a whole?
Besides COVID-19 which put the whole scene at a standstill for 2 years, in my opinion, the Techno scene is at the same time full of opportunities yet really closed.
Indeed, we hear more and more amazing music from upcoming talented Techno artists. Every week, I listen to music on different platforms, and I am always amazed by all the new tracks I find from artists I never heard before. With social media, streaming platforms, and Beatport, we have now the opportunity to discover more music than before and it’s a really good point as we have a lot of choices. These ways of communication are helping a lot of the artists to showcase their tracks, even if sometimes DJs and producers spend more time on social media taking off their image than music.
Regarding festivals and parties, we are seeing more and more big Techno events worldwide. Many people enjoy Techno and it’s a good thing for the future of underground music. Nevertheless, I would deplore the fact that we can’t see new names on lines-up. We have so many talents out there, but I am always disappointed to always see the same names when I go to a party. I really think that a lot of truly talented producers and DJs would have their places at the top of the scene, but politics and connections are blocking them. As an artist, even if you are talented, you will need patience and a lot of hard work to get to the top.
3 — Where do you get inspiration for your Techno tracks?
Most of my inspiration comes from what I listen to every day. I listen to many artists in different genres and it’s helpful to give me some ideas for my tracks. I can spend days listening to house, techno, rap or even pop music to find interesting new sonorities. I really like to see how artists structure their tracks and how they make them sound, whatever the genre is. When I am producing, I am trying to mix elements from different genres to have a unique sound. It means that I am not putting up barriers, I produce what I feel when I am in the studio as I love to explore new things. Sometimes producing outside the box allows getting amazing results.
4 — As a producer, does it matter if music is commercial or underground?
In my opinion, it doesn’t matter as long as the music is good. Personally, commercial music is not something that I really enjoy as I prefer producing and playing underground music, but I am not against adding a bit of commercial sonorities into my tracks from time to time. Today, we can see a trend in both genres: a lot of the former commercial artists are getting into the underground scene and also underground artists are adding more commercial elements into their tracks. Is underground becoming the new commercial? The future will speak.
5 — What prompted you to take this Latin-influenced approach for your new single “Todo En La Vida”?
“Todo En La Vida” has a special meaning to me. It’s been a while since I have wanted to produce a track with some Latin vocals because my family is born in the south of Spain, so I wanted to do something related to my origins. Also, as I said before, I wanted to explore new things and I thought that the summertime was the best time to offer something different, more groovy and housey.
6 — “Todo En La Vida” is translated into English as “Everything In Life,” that being said, what’s the most important thing in your life?
The most important thing in my life is my family and my friends. I spent a lot of time with them. They give me advice and support me every day with what I am doing. I am happy knowing that I have their support whatever happens.
7 — Would you consider remixing this track? If so, what producers come to mind?
At the moment, I don’t think that it would be necessary to have another remix done on this track as Luke Andy made a stunning remix already. But maybe it could be a good idea to have some more remixes in the future. I am always interested to hear what other artists can do with my tracks.
8 — What do you think about this collaboration with Luke Andy as a remixer?
After having sent “Todo En La Vida” to There Is A Light, they suggested me to have Luke Andy as a remixer. I thought that it was a good idea as his style perfectly matches the vibe of the track. He did something different with his own vision and I really love it. Can’t wait to play his remix at my next few shows.
9 — What’s next in your schedule?
After “Todo En La Vida,” I will release a new collaboration track with djseanEboy on my label Immersion called “Strange,” followed by a two-tracker EP on Unity in August. I have also planned to release some tracks on Immersion further this year. This week, a new EP with Mauro Somm has been confirmed on FORM which will be released on September 2nd. During the next weeks, I plan to keep producing a lot of new songs and I have many tracks that I’m excited to release.
10 — How do you plan to keep your music style so innovative?
Listening to more music helps me to keep my music style innovative. As I said before, I love to hear many genres to get inspired for my next tracks. Traveling and discovering new amazing places is also a good opportunity to innovate. When I come back to the studio, I have a head full of new ideas and it’s always a good thing! Another important thing is to collaborate with other artists. I love sending and receiving new projects, so we can both share our visions and come up with something completely different from what we did at the beginning.
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Niko The Kid Talks Career + EDM-Driven Single “Fine” — Interview
Niko The Kid dove into 2022 with rapid fire. Upcoming releases on Toolroom, At Night, Sony, UMG, and more were all scheduled for this year. With this interview, you can learn more about his career and his recent EDM-driven single “Fine.”
1 – How would you describe your sound to someone listening to you for the very first time?
I’d say my sound is pretty versatile. It’s definitely very synth-driven. I love pulling inspiration from older dance records, Disco, Hip-Hop, and combining them with these modern sounds. I think I land somewhere between House and EDM.
2 – What do you enjoy the most about your artistic career?
I think my favorite part is DJing. There’s no better feeling than playing music out live and seeing people enjoying themselves to music you created yourself.
I would say Throttle, Oliver Heldens, and CID. I love these guys and they’ve been a tremendous help to me coming up.
4 – Did you ever imagine yourself creating beats for Akon, Young Thug, and Gucci Mane, among other heavyweight talents?
Never in a million years. It’s been a wild journey so far. Coming up in Atlanta and spending 6 years or so in LA, I found myself in these situations to be able to work with some incredible people. I’m super grateful.
5 – What have been the biggest challenges you’ve had to overcome in your career?
I would say navigating the ever-changing landscape of social media and streaming. It’s definitely a challenge getting new people to hear about you and grinding to create content while also making music. It’s definitely tough juggling all these things without losing your mind.
6 – Where did you get the inspiration to drop your single “Fine”?
I’ve been listening to a lot of melodic stuff like Rufus Du Sol and Camelphat. I’ve always loved these dark brooding synths and melodies. When we wrote the original demo I had these inspirations in the back of my mind.
7 – With this new release do you think your music has grown since you first started?
Absolutely. When I first started releasing music, I think I was still figuring things out. One of the hardest things about being an artist is honing in on a direction. It’s easy to get lost when you have such a passion for many types of music.
8 – What do you hope your listeners take from “Fine”?
The idea of the song is that we all tend to have self-destructive tendencies; big or small and that it’s okay to acknowledge that and move on.
9 – What’s your philosophy towards work while being at the recording studio?
My thing is to just always be creating, whether it’s music or visuals. Just making something. I also found a passion for 3D art during the beginning of the pandemic. It’s nice having another outlet. I find it helps recharge my creative juices for music to sit and create artwork or animations.
10 – Can we expect more songs to be released soon?
For sure! I’ve got a ton of new music on the way. I’m considering dropping an EP by the end of the year so definitely stay tuned for that.
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VON BUOYAGE Discusses New Song “You Ain’t Close” — Interview
VON BUOYAGE is a young artist making a name for himself in the electronic music world. This interview explores all the details about his recent collaboration with Australian rapper Honey-B-Sweet on “You Ain’t Close.”
1 – First of all, how did you come up with your artist name?
A lot of people call me “Bui” (pronounced like BUOY) so I wanted to stick to my family & cultural roots and incorporate that into my name. I also love traveling and the original word “Bon Voyage” means “have a nice trip”, so I thought it’d be cool to turn that into VON BUOYAGE.
2 – How did your approach in making “You Ain’t Close” differ from your debut single “Baddy”?
“Baddy” was a collaboration that took months of bouncing ideas back and forth before we were happy with the finished product. “You Ain’t Close” was a lightning strike inspiration moment, where everything came to life in the same night. I remember it was a late night because I don’t stop when it’s flowing. “You Ain’t Close” is a song that’ll always be special to me because it helped define my sound and what to expect from my music in the future.
3 – What are your thoughts on Honey-B-Sweet’s vocals?
I love her vocal performance and lyrics. I actually started this song with a recording of my own vocals on my iPhone – my first time writing lyrics and recording my voice on a song. But I wanted to take the song to the next level, so I sent Honey my lyrics to work off and the rest was history. She completely smashed her part out of the park, and I think she brings a new level of depth to the song.
4 – Where do you see yourself playing “You Ain’t Close”? Clubs or festivals?
I can definitely see people getting down to this song at large-capacity events and clubs. Depends on the vibe of the night 😉
5 – Who would you love to see do a remix of this song? Why?
Taiki Nulight – I think he’s got a diverse range in his production and I’d be super curious to see how he’d flip this one.
6 – How much importance do you give to the number of streams, views, or likes towards your music?
That’s a tough question that I’ve been reflecting on a lot lately. At the end of the day, the value of the artist and their body of work isn’t based on streams and likes. Unfortunately, numbers talk in this industry for better or for worse. Followers, likes, and streams, they’re all looked at, and I noticed that people will treat you differently based on your numbers. I hate it, and I hope it changes.
I started back in 2017 after I started working a full-time corporate job. I was on the search for more, and thankfully music found me. I self-learned on and off for a few years then decided to dive fully into the world of music at ICON Collective for their Music Production program.
8 – What’s the most fucked up thing that ever happened to you at the studio or performing live on stage?
Fucked up? Other than the typical producer horror stories of writers’ block and frozen computers, I don’t think anything crazy happened to me. Maybe a spilled beer on my keyboard haha
9 – Some artists are unhappy with the state of music right now. How about you?
I think there’s a lot to be unhappy about with the current state of music, but I also think there’s a lot to be grateful for. There’s always something to improve on, but the biggest change I’d like to see is platforms and opportunities for rising artists on lineups. I want to see fresh faces in music – talented people that treat everyone equally and with respect.
I would also love social media platforms like IG and TikTok to focus more on good music rather than virality. Eventually, music is going to sound very different with artists and labels pushing agendas around “good” content vs good music. Of course, great content will always be important, but platforms are starting to stray away from artistic creativity and freedom.
10 – What are your hopes for VON BOUYAGE’s future?
First and foremost, I want to influence positive change in music, both within the industry and in the stands. There’s too much negativity towards each other because of “reputation”, jealousy, and selfishness. I want to forge this mindset into crafting fun and memorable live sets for people who come to see me perform. My first goal is to tour within the US, but I’d love to take my music overseas to Vietnam, other Asian countries, Europe, and really anywhere people will connect with my music.
Otherwise, expect to see a lot of unique music coming from me in the near future. I’m collaborating with a lot of people who I think are pushing the envelope in the House & Bass community, and I can’t wait to show the world what I’ve been working on behind the scenes.