Not surprisingly, the TED talk “Why Videos Go Viral” went viral. Created by Kevin Allocca, YouTube’s expert on Web video trends, it has 1.8 million views. “Think of your video as a conversation starter with you, your viewers, and their friends,” Allocca says. Here’s Electro WOW guide to video fame. (The fortune is up to you)
1. – THINK ABOUT YOUR GLOBAL AUDIENCE
More than 80 percent of YouTube views happen outside the United States. So remember that your video could be seen by anyone, anywhere, as long as they have Internet access. So jettison the Obama jokes, okay?
2. – STICK WITH IT (AND STOP TRYING SO HARD)
Don’t expect to break the Internet with one of your first posts; it’s not often that people gain fame from a one- off video. Most creators mess up early on, so feel free to experiment publicly. The best way to build a loyal audience is slowly – that is, by sharing tips, tricks, and tutorials over time.
3. – NARROW YOUR FOCUS TO WIDEN SHARING
People often think they should make something that will appeal to everybody, but usually micro-specific topics – one-genre DJ sets, steps to produce a song or a remixing guide – are what attract passionate (sharing) audiences. The fans will find you. Thanks, Google.