Becoming a successful musician is one thing, but promoting yourself in today’s digital world is another. According to Digital Music News, the top 1% of artists earn about 77% of the total earnings in the music industry. Building a strong online profile is crucial as everything today is connected digitally.
From designing promotional campaigns to deciding where and whom to promote, marketing plays a pivotal role in helping musicians progress. Understanding your promotional strategies is crucial for your music career.
We’ve compiled some of the best marketing strategies for upcoming musicians to consider. Based on tried-and-tested methods, these strategies will surely help you leap forward in your journey. So, without further ado, let’s get started:
1. Use Streaming Services
With a staggering $12.4 billion increase in streaming revenue (2021), musicians have a great opportunity to generate income and gain promotional perks. Ensure your streaming setup matches the quality of your music. Recording, going live, or uploading content requires a good setup and solid internet backup. Windstream offers reliable internet services that can support your streaming needs. Visit Local Cable Deals to find an optimal internet plan.
2. Launch a Website
Launching a website is a great marketing strategy. It allows you to sell merchandise, launch your brand, upload videos, create a PR section, and accept fan comments. While not needed immediately, having a website is a valuable asset for your career.
3. Keeping a Broad Audience Spectrum
Understanding your audience, from current to targeted and future segments, is crucial. Companies investing in customer segmentation gain valuable insights into customer challenges and intentions. As a musician, targeting various genres will help you connect with different fan bases.
4. Create a Cross-Platform Community
While TikTok is a great platform, expanding your presence across multiple channels is essential. Companies with cross-channel communication engage 89% more clientele. Cross-platform promotion increases credibility and fan following. Check out for examples.
5. Organize Events
Live events engage fans and build your presence. Even small local performances can help you grow your fan base. Share events on social media and tag the location to increase visibility.
6. Perform Genre-Specifically
Focus on a specific genre to engage with your audience effectively. Participate in genre-specific events to further connect with your fan base.
7. Launch a Blog
Blogs enhance engagement and brand awareness. They allow you to document your journey, share inspirations, and connect with your audience. A blog complements your website and improves online visibility.
8. Reach Out For Featured Posts
Featured posts on popular platforms like TikTok and Instagram can boost your online presence. Costs vary depending on the platform and type of post. Research to find the best options for your budget.
9. Optimize Your YouTube Presence
With over 2 billion monthly users, optimizing your YouTube channel is crucial. Monetizing your channel can also provide additional income. Regularly upload content and engage with viewers to grow your presence.
10. Teach What You’ve Learned
Share your knowledge and inspire others. Teaching others what you’ve learned can help you connect with like-minded individuals and enhance your online engagement.
Closing Thoughts
Following these marketing strategies will help you start and grow your musical career. While there are many other methods, implementing these can set you on the path to success.
Hi, I’m Erick Ycaza — a music blogger with a BA in Advertising & Graphic Design. I created this blog to keep you updated with daily music news. Surprisingly, I’ve been writing about music since 2007. If you’re an artist and would like to be featured, feel free to reach out: info@electrowow.net
