How To Hire A Professional PR For The Successful Promotion Of Music

To have guaranteed success for your next album or single, you need to find an experienced PR specialist in this field.

You can do it this way

All artists and musicians who have lost the opportunity to make money and perform because of the pandemic are eager to believe and look forward to coming back and being in demand in the music industry Market.

One of the best ways to promote yourself and your music among millions of performers and musicians is to use the media properly. But these days, it’s almost impractical to do this without any help or media promotion experts. Many talented and successful musicians have gone unnoticed precisely because they promoted themselves and their music on their own, or did not do it at all. Therefore, successful and famous today become those bands and artists who at a certain point decide to hire a specialist in media promotion. In the world of the music industry, such people are usually called: PR-manager, publicists, press-attaché, etc. There are even entire PR agencies.

PR managers or PR agencies are necessary to create an original image and media profile of the band or performer, also for searching and attracting journalists, sponsors, broadcasters, Internet radio stations, publicists, etc. more appropriate to the style and image of the promoted musician.

A smart PR manager for a musician is like a fairy godmother for Cinderella

She turns a pumpkin into a beautiful golden carriage. However, before you start looking for the most suitable expert for you, your image, and your style, you need to think carefully and plan.

In the earlier stages of their careers, many of today’s famous and highly demanded musicians used to promote their music independently. But it took too much time and effort.

In the opinion of Ryan Lewis, the bass player of the famous Liverpool indie-skiffle group The Hummingbirds, it is necessary to promote oneself only at the very beginning of one’s professional career.

The Hummingbirds achieved success and fame performing their indie skiffle songs in Liverpool. But suddenly in 2017, the band abruptly ceases its activities and disintegrates, being at the stage of global success.

This happened because the band abandoned the assistance of PR manager Sasha Taylor-Cox of the Hush PR agency, who once led them to success and gave the band media exposure.

The band members were extremely reluctant to hand over the right to conduct the band’s business to an outsider. It was hard for the musicians to let Sasha go, but the bandleader insisted on doing things on a do-it-yourself basis. The musicians didn’t want to share anything with anyone. It seemed they would lose control and everything can be spoiled. The musicians thought no one would be able to take care of the band as reverently as they did. But after the band broke up, the musicians realized how important SashaTaylor-Cox was to their success. Everyone should do what they’re good at and not waste time on what someone else will do better and faster.

A good PR manager for musicians is like a nurse for your child

Taylor-Cox primarily used to work with and promote electronic and indie musicians.

Today, Sasha mostly works with and promotes bands and performers from the 1960s through the 1990s. But from time to time, she promotes artists such as The Hummingbirds. Sasha believes musicians can achieve success on their own, but real fame and popularity will come to them only when they can find a decent PR manager.

Many people don’t appreciate the work of PR specialists properly, thinking that they just make a few right calls and end up just making money off the artists. However, this is not always true.

According to Sasha Taylor-Cox, organizing a strong campaign to promote and publicize a musical group in the media takes so much time and effort and can take from two days to a week. Because she is a professional. Imagine how much time it would take for those musicians who try to do it on their own.

The advantage and value of professional PR are in its relations with different spheres of activity, which undoubtedly help to achieve the desired goals more quickly and accurately. It is also important to be able to cooperate properly with journalists and publicists.

A PR manager is obliged to control the information that is published in selected magazines

As a rule, many musicians are scared by the cost of the PR manager’s fee. In England, the average cost of a three-month PR campaign for the release and promotion of lp records can range from 1,000 to 2,000 pounds.

Taylor-Cox structures the pricing policy for musicians in terms of analyzing and calculating the profit of investment into a particular campaign.

When you finally realize that you’re ready to entrust yourself and your music to a professional, but you don’t know exactly which one – you should first do some research on a PR service market.

In general, the PR agencies are engaged in promoting and publishing long-playing albums and are not particularly interested in working with one-track and singles.

• Creating a good PR campaign can take a lot of time. You should plan an approximate release date, keeping in mind that it will take at least 3-4 months for the promotion and preparation of the release.

• Try to research the roster of PR agencies being considered and see which of the musicians they represent most resonates with your work.

• Try to find information about yourself and your music for the PR person to present to the press and media.

• Ask someone you know who is a successful musician to advise you or recommend a good PR person.

• Prepare a list of questions for your future PR manager.

• You need to understand the media coverage your PR person will be receiving about you and your work.

• Be sure that any PR manager would be happy to answer all your questions and requirements.

• You should look for a promoter with a good base of contacts, with a positive reputation in the press and within the music industry in general.

• You should look for someone with experience in your particular genre.

You will be fortunate if you can get someone who truly enjoys your music. On the other hand, admiring your work should make your PR person work harder.